About this project
Where are the toys that provide young boys with positive messages? Look up and down the aisles at toy stores—you’ll find characters that are part of today's Hero-Industrial Complex, invented decades ago, being reused and repackaged by billion-dollar corporations to crank out merchandise, with no thought given to the development of young boys. As parents, we see first-hand the struggles boys face: it’s hard to sit still, be quiet, share, pay attention. We want our boys to know it’s OK to be themselves, and we want to teach them the values that we learned from our parents: honesty, loyalty, humility, compassion, and diligence.
That is why we created the HeroBoys: a toy and comic book made specifically for young boys about young boys. HeroBoys are line of toys and comic books meant to celebrate the adventure, imagination, and limitless potential inherent in boys, while reinforcing positive values. With your support, we can bring a thoughtful alternative into the unimaginative world of boys toys.
People are Talking about HeroBoys..
That covers the why; let’s move on to the what. The HeroBoys are 6 ordinary boys who are given superpowers by their mentor, The Gentleman, with a mandate to do good and provide an example to a city being overrun by selfish behavior. The HeroBoys line will follow this narrative through:
Action Figures. Our first toy available on Kickstarter is the HeroBoys action figure: the only 18-inch action figure with a plush body AND functioning elbow and knee joints. You can choose from six different HeroBoys:
We will send our backers images of the completed Hero figures so they can choose the Hero they would like.
Comic Books. The HeroBoys comic book will be available as the first issue only or as a monthly subscription (hard copy and eComic). In these pages, the HeroBoys will learn that true strength comes from being honest, decent, and determined. Each issue will have a clear lesson for boys that can be used as teachable moment for parents who have precious few hours each day with their children. As a subscription, kids will get a new story every month. The stories use simple words to inspire a love of reading because we believe comic books are a vastly underutilized tool for encouraging literacy in young boys.
T-Shirts. We also have some very cool, soft cotton HeroBoys T-shirts available with the HB team logo or the logo of your favorite HeroBoy. This is a great reward for those want to support this project but might not have a young boy at home.
Cape and Mask Sets. All Superheroes need to protect their secret identity—make sure your superhero can too! Match your HeroBoys T-shirt with that Hero’s cape and mask!!
Where We Stand now
We have spent thousands of hours and tens of thousands of dollars researching, writing, sourcing and prototyping to bring HeroBoys to this point. We have produced a prototype and are in discussions with manufacturers in China to begin production. We have the first comic written and illustrated. The T-shirts have been designed and have been produced in limited quantities. With the money raised through this campaign we will be able customize our prototype model for each HeroBoy and place our first production order. We will also be able to print the comic book and manufacturer the t-shirts. We are currently in discussions with fulfillment centers to fulfill orders. We intend to start shipping once all rewards are ready which we expect to be in the first quarter of 2016. The success of this campaign will also allow us to hire staff like an illustrator and developer to carry forward the HeroBoys mission.
Risks and challenges
As this is our first Kickstarter Campaign, we expect there might be some hiccups along the way; we will be aggressively proactive in solving any problem and will communicate status and progress often with our backers with transparency and alacrity.
In addition, there might be minor design tweaks or edits to the prototype or characters between now and shipment, all of which we will promptly communicate to our supporters. Most importantly, we will never deviate from the principles or spirit of what we are building.
As with any manufacturing process, there are potential pitfalls, but we’ve taken all known precautions to protect against them. We’ve partnered with a veteran manufacturer in China that has been making toys for 30 years The current factory opened in 2008 and it will not ship any toys that are not approved by SGS (www.sgs.com), the world's leading inspection, verification, testing and certification company.Learn about accountability on Kickstarter
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