Firstly, this project is much larger and longer than almost anything else that has been attempted before. Most BrickFilms are 1-5 minutes, longer ones reach about 10 minutes. This will total around 40 minutes.
Secondly, most BrickFilms take a VERY long time to make. Jordan's video "Lego - The Force Unleashed" took over four months to make less than two and a half minutes of film. This whole first season will be made in under two months. We are only able to do this because of the large number of animators involved. Most animators do not make BrickFilms full-time, they have jobs and go to school and do regular-people-things, and then animate in their free-time. All the animators on this show will be animating 8-10 hours a day, five days a week. It's only fair that they are paid for such a huge commitment.
Thirdly, making large films just costs a lot of money. After you pay animators, sound designer, music composers, visual effects artists, editors, directors, producers, and other crew all of whom are working full-time (and all of whom are necessary to make something list large and this high quality), you then have to rent equipment, purchase LEGO®, rent studio space to work in, pay for insurance, purchase for food so your crew doesn't starve, and the list goes on and on. Not to mention much of our crew is flying in from out of town so we have to pay for flights and accommodations for all of them.
So when all is said and done, yes other BrickFilms are made with zero money spent, but this will be unlike any other BrickFilm, and will set a new standard for BrickFilms. It will be of a higher caliber than anything that has come before. We want people to see that BrickFilming is more than just a hobby, it's a serious art-form that can tell meaningful stories.