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A photobook documenting the banal beauty of London's Petticoat Lane market, before progress and redevelopment take hold.
A photobook documenting the banal beauty of London's East End market - Petticoat Lane, before progress and redevelopment take hold.
A photobook documenting the banal beauty of London's East End market - Petticoat Lane, before progress and redevelopment take hold.
17 backers pledged £1,237 to help bring this project to life.

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Petticoat Lane: an analogue photobook

£1,237

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** Now all photobooks come with a 9"x6" photo print **

An analogue photobook of Petticoat Lane market with a limited-edition print run of only 100 copies printed and bound in the East of the city.

Inspired by Kickstarter's MAKE/100 campaign, this photobook print run is strictly limited to 100 editions!

An early morning Petticoat Lane in London's famous and equally infamous East End, captured on glorious analogue colour film
An early morning Petticoat Lane in London's famous and equally infamous East End, captured on glorious analogue colour film

Petticoat Lane is a wonderful, independently analogue photographed, designed and produced limited edition photobook by London and East End based photographer, Evan Skuthorpe. Evan shoots Editorial and Fine Art photography in large, medium and 35mm formats in analogue as well as digital.

The book is also introduced with a foreword written by Matt Brown, published author and Editor-at-large of Londonist, who has an unrivalled knowledge of all things London.

London's famous and equally infamous East End is currently undergoing its biggest changes since post-WW2 reconstruction, with new replacing old and much of the inner East End character disappearing. So Evan set out to document Petticoat Lane market, one of the few markets still untouched by development. The work was shot over the winter of 2016/17. London's most famous East End market has been faithfully captured, grit, grime and character intact, and this photobook showcases the banal beauty of the East End market in our contemporary time. All documented on analogue 35mm colour film.

The colour saturation and film grain do great justice to the banal beauty of the East End's character
The colour saturation and film grain do great justice to the banal beauty of the East End's character

The book is B5 size (that's 17.6cm by 25cm, or 6.93 inches by 9.84 inches in old money) and will be printed digitally using 4 colour process HP Indigo digital printing on quality Mohawk Digital 148gsm paper. All this will be PUR bound by Park Communications of London.

 

The cover of Petticoat Lane, it's up to you, the pledgers, vote in the comments section of Update 5!
The cover of Petticoat Lane, it's up to you, the pledgers, vote in the comments section of Update 5!

 

This photobook is part Fine Art and part Editorial, in the documentary style of a photo-essay. It consists of 50 pages featuring 30 glorious analogue colour photographs. The work was photographed in analogue on a Nikon F2AS Photomic 35mm camera using 24mm, 35mm and 50mm prime lenses (the F2AS Photonic is widely considered Nikon's finest mechanical camera ever manufactured). Much of the work was shot with a waist-level viewfinder.

The project was shot on 35mm analogue colour film manufactured by Fuji and developed via the 'dip and dunk' method by Rapid Eye Photographic Services in London. The developed 35mm negatives were then flatbed scanned at a whopping 6400 x 9600 dpi resolution to be fine-tuned digitally.

Be sure to secure your copy before it sells out!

This photobook will feature 30 colour 35mm analogue photographs printed digitally.
This photobook will feature 30 colour 35mm analogue photographs printed digitally.

 

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 Please note: postage is an additional charge.


A brief history:

London's Petticoat Lane market has been in existence since the Tudor period (1485-1603). A market of sorts took hold at the beginning of the 17th century only gaining legal status as a market in the first half of the 20th century, during the 1930s. Fashion is the mainstay of the Petticoat Lane, although many city workers can be found buying up food on their lunch breaks from the various food stall vendors that run along the market.

Risks and challenges

There are no risks - the photos have been photographed, the negatives have been developed and scanned whilst the post-production has been completed. The printer and binder have been sourced, lined-up and are ready to go.

The sequencing of the photographs and the cover design are in progress. The foreword is underway also.

The only risk to this project is if the funding doesn't reach its goal. If it does, then we're ready to roll.

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  1. Reward no longer available

    Pledge £10 or more About $12

    The Early Punter

    The early punter gets the worm. Or is it the best bargain? Err... Nevermind. Back this pledge for just £10 and you will receive the best price available for this limited run photography book.

    Only 5 available at this price!

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    Pledge £13 or more About $16

    The Market Trader

    The seasoned trader knows how to get the best deal. Back this pledge for just £13 and you will secure an amazing price for your copy of this limited run photography book.

    Only 15 available at this price!

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    Pledge £15 or more About $18

    Regular Edition

    Back this photobook for just £15 and you will secure yourself a copy of this limited run photography book of Petticoat Lane at a great price.

    50 available at this price!

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    Pledge £20 or more About $24

    Regular Signed Edition

    Back this signed photobook by pledging just £20 and you will secure yourself a signed copy of this limited run photography book at a great price.

    Only 10 available at this price!

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    Pledge £25 or more About $30

    Signed and Hand Numbered Edition (11-20)

    Back this signed photobook for just £25 and you will secure yourself a signed AND numbered copy of this limited run photography book.

    These photobooks will be numbered 11 - 20.

    Only 10 available at this price!

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    Pledge £35 or more About $43

    Signed and Hand Numbered Edition (2-10)

    Back this signed photobook for just £35 and you will secure yourself a signed AND numbered copy of this limited run photography book.

    These photobooks will be numbered 2 - 10.

    Only 9 available at this price!

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    Pledge £55 or more About $67

    Signed and Hand Numbered First Edition

    Back this signed photobook for just £55 and you will secure yourself the first ever copy of this photobook, at number 1 of 100 AND it will be signed by the photographer.

    This photobook will be numbered at 1/100.

    Only 1 available at this price!

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Funding period

- (30 days)