Welcome to Frasers Fudj Kickstarter page, so I'm guessing you're wondering who Fraser is and what the Fudj, Fudj is! Lets start from the beginning....
How it all started...
Fraser Bawtree is a 13 year old from Cheltenham, United Kingdom. Fraser is very dyslexic and struggles at school, however he has always had a great passion for cooking, baking and experimenting. After endless days creating recipes with his late Grandfather, Fraser found a real talent within his fudge making.
Fraser aged 11 came home from school one day lusting over a school trip to Paris. His parents agreed he could go as long as he contributed towards his spending money. Fraser's parents, as you would, expected the old car wash and half hearted help around the house. But no, Fraser wanted bigger things. With his family recipe in hand, Fraser set out creating flavoured fudge to sell to friends and family. With waves of positive feedback and endless orders, Fraser decided to broaden his target market and took part in a local school Christmas fair, selling his fudge to all sorts of customers. Not only did they love the delicious fudge, I mean how could you not, but they loved the story, hard work and passion that was behind the fudjtastic taste.
Age 11 Fraser could set up a bank account and that's when Frasers Fudj really began. Two years down the line, Fraser has had various press footage from prime time TV news interviews to BBC radio to glossy mags to local newspapers. A huge Milestone for Fraser was his contract offer from TV giant QVC at age 12. Unfortunately, due to Frasers young age and Television laws, Fraser had to turn down his contract until he is 16. BUT he will be returning in a few years!!!
Frasers Fudj has grown so much over the last few years and with orders building we have set Frasers Fudj up as registered, limited UK company with mum, Zoe as director as required by English law.
Since that huge disappointment Fraser has learnt not to take his success for granted and has carried on working hard taking part in tons of events including Cheltenham's famous Food and Drink festival and Jamie Olivers 'The Big Feastival'. Frasers Fudj is even sold in local pubs, making a great addition to the waffles!!
Fraser has created a website and designed new packaging, however with little money, in fact no money apart from the few quid borrowed from what Fraser likes to call the 'Bank of Dad' Fraser has traded their services for Fudj. Bartering skills or what!
Fraser has employed his first member of staff, with student Sian on board to help with the marketing side of the business and manage what Fraser can't whilst at school
So far Frasers Fudj has grown organically through Fraser's unbelievable bartering skills; he even raised enough money to reach his second goal; a trip to Shanghai to see his uncle. The trip wasn't all fun and games, there was work to do too, Fraser researched new, cost effective ways to package his Fudj. This is where you wonderful, generous people come in...
***UPDATE *** NEWSFLASH***
In 10 days Fraser has achieved the following:
- £300 grant from Fairford and Lechlade business club
- Free stand at Upton Food and Beer festival
- Free stand at Tetbury festival
- Appointment with The Royal in Cheltenham
- Contacted by TV production company
- 75% funded
For a while now Fraser has been longing to expand his business and offer his loyal customers more flavours. Fraser's project is to raise £1500 ($2497) to create, design, print and ship new packaging so that Fraser can create a pick and mix style fudge so that the choice is with the customers as to which flavours they would like and how much. The money would also go towards paying for costly events to take part in over the summer, each event can cost up to £500 ($833) to do!! Another project Fraser is launching this summer is Fudjshakes, these will be milkshakes made from Frasers famous Fudj, your money would help Fraser develop these shakes, making them available at all the events he takes part in.
You're probably wondering whats so special about Frasers Fudj (as if Fraser himself isn't a good enough reason?!) but all of Frasers Fudj is butter based unlike most the fudge you see on the shelves with yucky additives and palm oil. Frasers Fudj has none of this and includes only natural ingredients, its even gluten free, Yipppeee!
Frasers Fudj is now created in an Artisan Fudge factory in the heart of Somerset. With Fraser currently offering 6 flavours; Crumbly butter, Crumbly ginger, Chocolate, Fraser tablet, Sea salt and Cherry bakewell. However with your help Fraser could offer tons more flavours. Our new flavours will be: Clotted Cream and Honey, Coconut Ice, Chilli Chocolate and Treacle, along with our previous 6 flavours.
Your money would firstly help Fraser to design new packaging, allowing customers to choose from a pick and mix style Fudj. Unlike now where Fraser only offers pre packaged bags of Fudj, Fraser will be able to offer whatever combination you like, along with his Fudjshakes! Your money would also allow Fraser to continue his hard work and do what he loves, getting out there and pleasing his loyal customers by taking part in various summer events.
If, fingers crossed, we reach our £1500 ($2497) target Fraser will use any extra money to obtain our next goal of converting an old horse box trailer into a Fudj station
Fraser ultimate goal for the business is to attend various summer events and festivals year on year. Therefore Fraser would love to convert an old horse box trailer into a portable Fudj shop, this trailer and its conversion would cost Fraser £3000 ($4960) to buy the trailer and convert it, meaning Fraser could travel the country taking part in festivals and events and have everything he needs. The trailer would be branded with Frasers Fudj logos, slogan and pictures. It would allow Frasers Fudj pick and mix fudge to be available to everyone, you could even hire it for private parties!
But what is really exciting is the future, in his own words " My Passion has become my future!"
P.s I even bartered this video for Fudj thanks to Scott Salter and the music from Josh Catling!!!
Written by student Sian with Fraser
You can also visit Frasers Website here
Risks and challenges
As with any venture there are, of course, going to be risks involved. We are hoping this does not happen, we have already started looking into the design of the packaging and have a graphic designer on board. We also have contacts in Shanghai to help with communication so hopefully minimising the risks, one problem that could occur is delay in the printing and shipping processes but we will deal with this accordingly and overcome any issues that may arise. We will keep all backers updated with Frasers progress throughout the project.Learn about accountability on Kickstarter
- (28 days)