Funded! This project was successfully funded on July 31, 2013.

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An amazing new way to grow your own vegetables, herbs, and flowers. Designed for people with small spaces and limited time.

STRECH GOAL #2 - $125K - FREE AROUND THE WORLD FLIGHT

If we get to 125K the highest pledge will receive an AROUND THE WORLD PLANE ticket.

STRETCH GOAL #1 - $85K -REACHED!

In an effort to raise funds for Nourishmats in schools, we have decided to fly you to Europe. We've spoken with Education Outside to help coordinate mat distribution to schools. If we get to $90K we will match each mat pledged 1-FOR-1 to a school.

STRETCH GOAL #1 - $85K - FREE FLIGHT

If we reach $85K, the highest Kickstarter donor (from today on) gets a FREE ROUND TRIP FLIGHT to Amsterdam where our social media team is!

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31 HOURS TO GROW Nourishmat in schools - highest donor gets FREE FLIGHT to Amsterdam http://kck.st/14TiH8Y

EXCLUSIVE NEW REWARDS!!!!!

ADD a Root Pouch onto your current level by making a custom pledge.
ADD a Root Pouch onto your current level by making a custom pledge.

2 Days left to meet the project goal.

To pledge or order a Nourishmat, just click the green “Back This Project”. You will be asked to enter your pledge amount and select a reward tier. 

The project will not be funded unless we meet the $70,000 so our backers need your support.

For US-based projects, you will go through the Amazon checkout process. For projects launched outside of the US, you will check out through Kickstarter. You will not be charged unless the project is funded.

To order custom rewards please send us a message.

4' x 6' Nourishmat - empowering people to grow their own food today.

2' x 6' Herbmat - farm to table just got closer.

A revolutionary way to grow vegetables, herbs, and flowers in small spaces that requires minimal time and effort.

The Dream

Imagine if every kid on the block grew their own fresh veggies, and urban landscapes once known as food deserts were able to flourish. We live by a simple phrase every day - food is fuel. It's the true fuel that drives innovation and creativity from young and experienced minds alike. More and more, Americans want to live a healthier lifestyle, yet on a limited budget that lifestyle is almost unattainable.

Nourishmat Garden System - 4' x 6'

Comes with or without built-in irrigation

The Nourishmat was designed using the square foot method, which is a great introductory method for both new and experienced gardeners. The package includes pre-planted seedballs that reduce the need for tilling, thus leaving the biological make up the soil intact and undisturbed.

Features:

Reusable

The Nourishmat and Herbmat gardens are reusable and last around 5 year. Users can reorder seedball refills after harvesting ($1.99-$3.79 depending on seedball number) and a full-season 82 seedball refill for $44.95. A seedball will last two years if kept in a dark, dry place.

Reorder seedball refills at Nourishmat.com
Reorder seedball refills at Nourishmat.com

Built-in Irrigation (optional)

Nourishmat gardens come with or without irrigation. Link up a hose to the built-in irrigation and turn on the water. You can use a hose timer or manually turn the hose on for 10-15 minutes per day depending on weather conditions making sure that all of the seedballs get watered.

Weed Barrier 

Nourishmat gardens take care of the weeding so you don't have to. The Nourishmat and Herbmat garden systems are pre-cut, spaced, and labeled to save you time and headache. Any weeds that may try to sneak in with the plants can be easily identified and removed.

Planting Schedule 

Nourishmat Gardens come with a planting guide that tells you where and when to plant your seedballs.

Companion Planting & Square Foot Gardening

The Nourishmat and Herbmat yield great results because they were designed using proven principles of companion planting and square foot gardening. All 19 plant varieties were selected for being great neighbors. For example, marigolds and nasturtiums (both edible flowers) help attract beneficial insects to the garden. Square foot gardening allows you to produce the same results with only 20% of the space and resources.

Scalable
Non-irrigated Nourishmat gardens can be cut to fit your existing raised beds.

What are Seedballs?

Seedballs are a method for distributing seeds by encasing them in nutrient rich mixture of clay and compost. This protects the seeds by preventing them from over drying, being blown away by wind or eaten by birds and rodents.

Seedballs don't have to be started indoors. The added protection from the clay and nutrients allows for better germination and higher success rates when planting outside.

Seedballs don't require digging or tilling the soil. They are packed with multiple seeds and nutrients for efficient growth.
Seedballs don't require digging or tilling the soil. They are packed with multiple seeds and nutrients for efficient growth.

Clay keeps the seedball moist, chili powder deters pests, earthworm castings and organic compost provides nutrient for getting the seeds started on the right root. Seedball refills can be reordered at Nourishmat.com

Earth Starter developed both the formula and equipment to make seedballs that work. The mixture includes earthworm casting, a natural fertilizer that is especially good for land that hasn’t been cultivated in a while.

Seedballs are a mixture of clay, earth worm castings, chili powder to keep away pests, and non-GMO seeds.
Seedballs are a mixture of clay, earth worm castings, chili powder to keep away pests, and non-GMO seeds.

The Nourishmat Garden System comes with 82 seedballs for 19 different plant types that were selected for being great neighbors. 

The 19 plant types included are:

  • Tomato
  • Eggplant
  • Radish
  • Red Pepper
  • Carrot
  • Onion
  • Kale
  • Arugula
  • Spinach
  • Salad Bowl Lettuce
  • Rainbow Chard
  • Basil
  • Cilantro
  • Jalapeño Pepper
  • Chive
  • Dill
  • Parsley
  • Marigold
  • Nasturtium
Nourishmat April 2013
Nourishmat April 2013
Nourishmat Summer 2013 in PA
Nourishmat Summer 2013 in PA

Herbmat Garden System - 2' x 6'

Comes with or without built-in irrigation

The Herbmat Garden System is an all-in-one roll-out herb garden designed to bring fresh herbs to your table. This compact version of the Nourishmat features the same weed barrier, built-in irrigation and pre-cut, labeled and spaced planting areas.

The Herbmat comes with 32 seedballs for 8 herb varieties that were selected based on the companion planting method. The Herbmat includes a mix of annual, bi-annual and perennial plants. Some plants will continue to grow all year round and others require replanting. 

The 8 Herbs included are:

  • Basil
  • Chive
  • Dill
  • Mint
  • Parsley
  • Sage
  • Savory
  • Thyme


Seedball refills can be ordered atNourishmat.com

Scalable

Non-irrigated Herbmat gardens can be cut to fit your existing raised beds.

Our Mission

Our mission is to turn Earth's consumers into producers. Earth Starter is helping to solve one our planets most pressing issues: sustainable and healthy food supplies. Nourishmat gardens: Grow your own and thrive!

A two year old Nourishmat producer
A two year old Nourishmat producer

The Solution

We’ve made gardening easy, simply roll out Earth Starter's garden systems, the Nourishmat and the Herbmat, onto any healthy soil area, place enriched, pre-planted seedballs with non-GMO seeds into pre-cut, labeled and spaced planting holes, attach the hose and watch herbs, vegetables, and flowers spring up from the Nourishmat. 

Most of us are restricted by time, space, and money when thinking about starting a garden. The Nourishmat Garden System provides a simple and smart solution that allows anyone to become the successful owner of a garden they can take pride in – both for themselves and their family. 

With the entire gardening process in mind, Earth Starter created seedballs to make sowing as easy as possible. There is no digging involved, just push the seedballs halfway into the ground and water them using the Nourishmat Garden System built-in waste-reducing drip irrigation (your water bill will thank you). Over the following weeks you will see a successful, beautiful and nourishing garden spring up before your eyes.

Nourishmat Growing in Fall: Eggplant, Parsley, Dill, Kale
Nourishmat Growing in Fall: Eggplant, Parsley, Dill, Kale

Your Help

To meet the demand for nutritious food options, and to keep Earth Starter on the path of creating solutions for a healthier way of life, we need to raise money to produce more Nourishmat and Herbmat Garden Systems. We can’t do this without your help. Pledges on Kickstarter will enable us to underwrite inventory costs while continuing to produce right here in the U.S. We’ll also be able to roll out more Nourishmat gardens across the country.

After graduating from the University of Maryland, founders John Gorby and Phil Weiner embarked on a two-year journey to create U.S. made products that allow anyone to produce food in small space.

As we strive to keep the entire production of Nourishmat Garden Systems in the United States, pledges will go directly towards inventory, launching more comprehensive marketing campaigns, and continued product development. Earth Starter works to create new and improved ways to bring people closer to their food, and Kickstarter will help us fund and perfect these new products in the coming years. 


In addition to creating solutions for gardeners, Earth Starter also wants to implement a Nourishmat garden based educational curriculum in schools and create food security solutions in densely populated urban areas.

Testing

In the beginning there was...a tarp?

Phil Weiner and John Gorby self-funded Earth Starter through 3 stages of product development and a business award from the CEO of Under Armour Kevin Plank. The first prototypes were designed in a home kitchen and built out of materials ordered off the Internet and the first working model was tested in the founder’s backyard at his home in Frederick, MD. As the first seeds sprouted an idea had come to life.

From a young age Phil and John were keeping notebooks filled with innovative ideas, inventions and creative projects. Both of them spent weekends gardening with their families and grew up eating garden fresh produce when it was available . When they met as undergraduates at UMD, Phil and John began developing the idea of an educational, easy to use gadget that would help people grow their own food. 

Upon completion of a year-long beta testing in 13 states and across 5 USDA Hardiness Zones, initial data and user feedback has been phenomenal. The Nourishmat and Herbmat gardens are simple and easy to use and fun. Whether in a school or backyard, the Nourishmat home garden is designed to be simple, user friendly, educational, and fun.

Late 2011 Beta Mats
Late 2011 Beta Mats
May 2011 in the Basement where it all got started - Thank You Jordan Family
May 2011 in the Basement where it all got started - Thank You Jordan Family
May 2011 beta test after 15 days of growth
May 2011 beta test after 15 days of growth

With the idea taking shape, we began our search for suppliers, materials and outside contractors to make the new Nourishmat Garden System. 

After many hours of time spent on the phone looking to stabilize our manufacturing process, we finally gathered all the pieces of the puzzle to begin making the prototype. Before we even received the first irrigated prototype we quickly figured out that assembling this product was going to be no easy task, so the mat was simplified to include a single irrigation line. With the design finalized and home testing completed, we released our first mats to a test community. With over 300 satisfied beta testers in over 20 states, we confirmed that our product works in all different geographic locations.

2012 Nourishmat Beta Mat
2012 Nourishmat Beta Mat
It's easy to find beta testers when you tell them they get to keep all the food.
It's easy to find beta testers when you tell them they get to keep all the food.

This home video was sent to us and is an actual Nourishmat owner and beta tester installing the family's new Nourishmat garden.

In 2012, Earth Starter launched the Nourishmat Beta Community and plotted the beta tester locations in 22 states including Alaska and the Virgin Islands.

We have also worked with schools and summer camps on the east coast to create a preliminary education curriculum that revolved around experiential learning. 

Earth Day 2013 school testing at the Prince William Academy
Earth Day 2013 school testing at the Prince William Academy

Production

Earth Starter created strong partnerships with our manufacturers and suppliers from the very beginning. These partnerships are now paying off in facilitating the fulfillment of orders. It also ensures that Kickstarter donors can receive their Nourishmats, Herbmats, and seedballs in a timely fashion. The garden systems were designed in partnership with a kitting and shipping facility in North Carolina. Our printing partners are conveniently located a short 15 minute drive down the road. This structure of supply chain and product manufacturing allows for a quick turnaround time in product building, assembly, and shipping. We are currently working to move our seedball production to North Carolina so that the entire production can be in one place. These changes allow us to control quality standards and delivery times. The manufacturing facility is large enough to supply over 100,000 product units and is an important step in growing the Earth Starter family.

Our North Carolina Production Facility - 100% American
Our North Carolina Production Facility - 100% American
Preparing for our first large order in North Carolina
Preparing for our first large order in North Carolina

REWARDS


Production

Earth Starter created strong partnerships with our manufacturers and suppliers from the very beginning. These partnerships are now paying off in facilitating the fulfillment of orders. It also ensures that Kickstarter donors can receive their Nourishmats, Herbmats, and seedballs in a timely fashion. The garden systems were designed in partnership with a kitting and shipping facility in North Carolina. Our printing partners are conveniently located a short 15 minute drive down the road. This structure of supply chain and product manufacturing allows for a quick turnaround time in product building, assembly, and shipping. We are currently working to move our seedball production to North Carolina so that the entire production can be in one place. These changes allow us to control quality standards and delivery times. The manufacturing facility is large enough to supply over 100,000 product units and is an important step in growing the Earth Starter family.

Our North Carolina Production Facility - 100% American
Our North Carolina Production Facility - 100% American
Preparing for our first large order in North Carolina
Preparing for our first large order in North Carolina

The Big Reward Level

View Lindsay Katt's Media Kit
Lindsay Katt has received acclaim both from her deeply devoted fans, as well as the commercial pop world for her compelling lyrical content and off color musicality. She has been Featured on MTV's "The Real World", "Teen Mom", and ABC's "Castle" with music videos on LOGO and films like "Sneakers & Soul". Lindsay has been a great friend to the Earth Starter team and continues to support us with her awesome tunes.

Click play to listen to 'Shout' & 'Stick By Me' by Lindsay Katt

'Stick By Me' recently premiered on the hit show "Switched at Birth"

Jordan Brown is a recording artist from Milwaukee and has won 2 DC Emmy's for his video documentaries. Jordan has been essential in capturing many happy moments from our Nourishmat beta testers.

The Earth Starter Vision 

The Nourishmat product was the brain-child of two young entrepreneurs who grew up in the Washington, DC area. The team has a combined 50 years of experience in environmental technology, marketing, sales and business development and is eager to offer more Nourishmats to turn Earth's consumers into producers. In the same way Phil and John chose to take care of immediate needs of people in their communities, Earth Starter hopes to create producers who will treat the Earth with the care and respect that it needs, today.  

At Earth Starter, we seek to once again provide people with the option to grow their own food despite a lack of agricultural know-how. We formed this company to solve what we believe will be the world’s most pressing issues in upcoming years: food supply and water conservation. By taking on challenges such as improving food access, changing food habits, reducing consumption of highly processed foods, and reducing the prevalence of pesticide laden, genetically-modified foods we will be able to deliver the highest quality products and services. Earth Starter products will allow people everywhere to adapt to environmental and economic constraints as we collectively strive towards a more sustainable world.

Earth Starter would like to thank John Jordan, Theresa May, Glenn Braverman, Cameron Gorby, Paul Weiner, Leona Weiner, Nikki Jordan, Isabel Jordan, The Dingman Center for Entrepreneurship, Tom Geddes, the Under Armour family, Lais Miachon, Jordan Brown, Lindsay Katt, Ryan Hackney, Dylan Menguy, Tumml.org and our all the friends we didn't see for a few months while working to turn Earth's consumers into producers one Nourishmat at a time. Thank you.

- Phil + John

Risks and challenges Learn about accountability on Kickstarter

Earth Starter is working hard to have a successful Kickstarter campaign and that means committing to our deliverables and delivery dates. We recognize that with any new project there are risks that need to be mitigated to prevent letting our backers down. Potential risks with our Kickstarter campaign include fulfillment, moving to new space, ordering new machinery, and obtaining an exporting permit. Manufacturing in the U.S. allows us to control each of these processes more closely.

Fulfillment: We have worked hard over the past year to set up a strong supply chain. We have tested and retested our products inputs to make sure that we can deliver the product with speed and quality and we are excited as this will be our first large order. We will begin ordering materials as funding allows so that the manufacturing and shipping of the product will be timely. We will track all of inventory throughout the campaign to make sure we have enough product to fulfill every order on time.

Relocating: When we begin our manufacturing and kitting all under one roof, things will begin to get easier. Members of our team will be travailing to manage the move and set up of our new manufacturing facility. This will assure a smooth transition into the new location so that supplies and machinery are set up properly so as to quickly and correctly continue the manufacturing process.

New machinery: Earth Starter currently has our machinery operations for seedballs in Maryland. Should we extend beyond our Kickstarter goal we will order additional machinery which has a 2 week lead time. Orders above 4,500 units will require additional machinery. If our campaign is funded before the drop date, our suppliers have already agreed to ship an additional machine before the close of the campaign.

Exporting permits: Support for our project will come from around the world. We know that some of our supporters may be ordering from Canada and abroad. We are working with our shipping partners to make exporting as simple as possible. Shipping products internationally can take longer than domestic shipping, but rest assured that if you are outside of the U.S. you will still receive your product. Tracking numbers will be included on all international shipments so we can maintain control over international orders.

By sharing these basic challenges we are asking you to be understanding and work with us while we create the solutions needed to solve any additional issues that may arise.

FAQ

  • Once you pledge for a reward level that has the limited edition t-shirt, you can message Phil and John through Kickstarter or wait until we send out the T-Shirt Size and Shipping address survey at the end of the campaign.

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  • The Nourishmat and Herbmat that do not include irrigation are scalable. You can cut the mats in between planting rows to fit your garden area,

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  • No, all of the seedballs are packed with non-GMO seeds (non Geneticaly Modified Organisms).

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  • Find an area that gets around 4-6 hours of sun each day. Fill a pot or a mason jar with 6 inches of soil or plant your seedballs in an existing garden area. Gently push each seedball into the ground with your thumb. Leave the top half of the seedball visible above the soil. This will allow you seedball to stay in place but still allow the seeds to properly sprout.

    Water daily to keep seedballs moist until sprouting then begin to water as needed. Be careful not to overwater the seedballs.

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  • The Nourishmat is designed for all ages. Elementary school age children will require adult supervision for set up, but the 'color by number' design makes it easy for users of all ages.

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  • Seedballs come with all the nutrients needed to start the germination of your seeds but they still need a healthy soil base to allow your vegetables, flowers, and herbs to grow into mature plants. Push the seedball halfway into the soil using your thumb, place in full sun, water daily to keep the seedball moist. Sprouting may take 3-14 days depending on the plant variety.

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  • You can easily remediate your soil by adding compost and or peat moss to your existing soil. Adding these nutrients found in compost and peat moss allow your existing soil to be brought to a healthy growing environment.

    For best results, build a raised bad garden using non-pressure treated wood. Instructions will soon be found at Nourishmat.com/instructions

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  • If you live in an area were small or large animals may eat your garden then you should build a fence around your garden to keep animals from damaging your plants.

    Instructions can be viewed at Nourishmat.com/instructions

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  • Both the Nourishmat and Herbmat are made in the United States.

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  • Nourishmat gardens should take about 6 to 8 weeks to grow. However, gardens grow at different rates depending on several factors like regional location, soil quality, and the types of plants you are growing. Some plants will start growing in as little as 3-4 days.

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  • You can store your seed balls for up to two years in a dry, cool climate.

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  • If you have a soil site already prepared setting up the Nourishmat takes around 10 minutes.

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  • We will be able to supply the products for all levels in as little as 30 days after the closing of the campaign. This is the time we need to order, cut, assemble mats, and ship them directly to you.

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  • To allow the best sun exposure for your garden, align the printed compass on the mat to face north.

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    NOURISHER: Digital mention with your name, a Thank You and a free digital download of Nourish Your Heart by Lindsay Katt supporting mission driven songwriters.

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    APARTMENT DWELLER: 8-pack of single variety Nourishmat seedballs: Choose from Arugula, Radish, Lettuce, Kale, Dill, Basil (INCLUDES SHIPPING)

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    CLOTHE ME: Limited Edition Kickstarter T-shirt XS S M L XL 2X 3X Availabile (Choose Size After Project Is Funded) Want multiple t-shirts? i.e. pledge $60 for 3 shirts and send us a message. (INCLUDES SHIPPING)

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    APARTMENT POUCH: 8 pack Seedballs 3 Gallon Root Pouch made from Recycled Bottles for PATIO/INDOOR Planting (INCLUDES SHIPPING)

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    PATIO POTTER: + T-SHIRT: 1 of a Kind Seed Funder Kickstarter T-Shirt and 16-pack of two varieties of Nourishmat Seedballs: Choose from: Radish/Lettuce, Cilantro/Spinach, Lettuce/Arrugula, Chard/Kale, Basil/Carrots (INCLUDES SHIPPING)

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    JUST IN THYME: Herbmat Non-Irrigated, 8 Herb varieties, 32 seedballs (INCLUDES SHIPPING)

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    THYME WILL TELL: Herbmat Irrigated, 8 Herb varieties, 32 seedballs (INCLUDES SHIPPING)

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    LETTUCE FEED YOU: Nourishmat Kit without Irrigation, 19 plant varieties, 82 seedballs + 1 of a Kind Seed Funder Kickstarter T-Shirt

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    SAVES THYME AND WATER: Nourishmat Kit with Irrigation, 19 plant varieties, 82 seedballs + 1 of a Kind Seed Funder Kickstarter T-Shirt (INCLUDES SHIPPING)

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    YOUR SCHOOL: DONATE a Nourishmat with Irrigation, an educational currciculum and a hose timer to a school of your choice -19 plant varieties 82 seedballs and a hose timer (INCLUDES SHIPPING)

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    SPECIAL REQUEST: 1 Nourishmat with Irrigation, 19 plant varieties, 82 seedballs,and 1 Herbmat with Irrigation, 8 Herb varieties, 32 seedballs + Earth Starter will donate the T-Shirt (INCLUDES SHIPPING)

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    BEES KNEES: Create your own custom Nourishmat. Choose from 23 plant types You Tell Us What 19 You Want To Plant! EGGPLANT•TOMATO•NASTURTIUM•CILANTRO• JALAPEÑO•ARUGULA•LETTUCE•ONION•SPINACH•BASIL•RED PEPPER•RADISH•CARROT•DILL• PARSLEY•CHARD•KALE•CHIVE•MARIGOLD•SAGE•THYME•MINT•SAVORY (INCLUDES SHIPPING) Survey will be sent asking for plant selection.

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    LEARN TO GROW: 1 Nourishmat with Irrigation FOR YOU 1 Nourishmat without Irrigation and 1 Herbmat with Irrigation and self-watering timers to A SCHOOL (1 goes to you and the others go to a school of your choice with an educational curriculum) or a 1to1movement.org school in San Diego Limited Edition Water Bottle

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    3 YEARS OF FOOD: 1 Nourishmat Deluxe Kit with Irrigation / 1 Herbmat Deluxe Kit with Irrigation and Self-Watering Timers Includes 3 years worth of seedball refills for replanting! + 1 of a Kind Seed Funder T-Shirt (INCLUDES SHIPPING)

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    SPROUT OF CONTROL: Private Concert by Lindsay Katt (Grammy Nominated) and Jordan Brown overlooking the Potomac River outside Washington, DC. Nourishmat with Seedballs Refills included as long as you are using Nourishmat. Weekend stay at the University Club in DC 3 blocks from the White House AND hear the sounds on our Kickstarter funded Urban Fidelity Earth Starter Speakers IN DC (Airfare not included)

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