Undone's watch customization concept began testing in December 2015, where we offered the Undone Aqua, our customizable professional 200 meters dive watch model, to watch enthusiasts around the world around the US$400 mark. Our promise is to build, test and fulfil a customers' custom watch within 7-10 working days from scratch.
Users can build their watch through Undone's online customizer, where they can choose their own case coatings, bezels, dials, watch hands, casebacks, straps and even adding further
We've been learning and improving on Undone's user experience upon customer feedback throughout the year. Whilst gaining over 20,000 followers on Instagram and Facebook, we also received endless positive reviews and testimonials. However, we noticed a strong demand for a smaller and slimmer model at a lower price point from mass
market consumers, who are less driven by professional watch specifications, but more fashion driven. Therefore, our team spent over 6 months of R&D to introduce the Urban Chronograph to fill a different gap in the market.
Being a vintage watch collector for as long as I remembered, I have also spent my past 10+ years in the watch industry working closely with many renowned Swiss watch brands, i.e. Hublot, Frank Muller, Omega, Swatch Group, etc, by supplying them with watch packaging and parts.
My workshop Classic Watch Repair is also the authorized repair centre in Hong Kong for Fortis, Milus, Ernst Benz, Revue Thommen, etc. I also built my reputation on the internet across online watch collector's forum, by restoring vintage Rolexes, bands, dials and more. If you google 'Michael Young Rolex', you will find endless testimonials accumulated over the years. Till date, I am still restoring hundreds of Rolex bracelets monthly that are sent to me worldwide.
Undone is my latest venture, rooted from my unique perspective about how an exclusive watch should be made and priced. Our mission is to democratize custom made watches!