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A customizable vintage concept watch that allows you to pick case coatings, dials, hands and straps...with your unique personalization!
A customizable vintage concept watch that allows you to pick case coatings, dials, hands and straps...with your unique personalization!
A customizable vintage concept watch that allows you to pick case coatings, dials, hands and straps...with your unique personalization!
1,336 backers pledged HK$ 1,960,430 to help bring this project to life.

About this project

US$175 Customizable Retro Watch Challenge by Undone project video thumbnail
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US$175 Customizable Retro Watch Challenge by Undone

HK$ 1,960,430

1,336

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

5c48f7fe2f2cafd18e48f1c9085a42fb original

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

 

 

 

   
Fixed Design Backer's Rewards Starting at US$139/HK$1050: The Urban 'Navi', 'Killy', 'Auta', 'Newman' and 'Speedy' Chronograph.
Fixed Design Backer's Rewards Starting at US$139/HK$1050: The Urban 'Navi', 'Killy', 'Auta', 'Newman' and 'Speedy' Chronograph.

 

Watches made during the golden age of horology back in the 1960s emphasized a lot more on craftsmanship and finishing details; compared to modern day timepieces. Therefore, the vintage watch price of a well recognized brand, i.e. Rolex, Heuer, Patek Philippe, Omega, Brietling, etc, can far exceed modern new models. Do you know why?

Reference points for the conceptualization of the Urban Chronograph
Reference points for the conceptualization of the Urban Chronograph

Vintage watches were made in small batches that required immense amount of highly skilled labor and craftsmanship. With a focus by mass market brands on volume and margins, the design and quality aspects are no longer top priorities for most watches. It is inevitable that many small but significant details have been neglected.

Working in collaboration with appointed factories that are supplying top Swiss watch labels, we are challenging them to maintain their quality standards when creating the Urban. It is time to give the ‘big boys’ a shake up.

 

Inspired by important and iconic vintage timepieces historically. Referenced classics: Breitling Navitimer, Rolex Dato Compax 'Jean Claude Killy', Heuer Autavia, Rolex Daytona 'Paul Newman' and Omega Speedmaster
Inspired by important and iconic vintage timepieces historically. Referenced classics: Breitling Navitimer, Rolex Dato Compax 'Jean Claude Killy', Heuer Autavia, Rolex Daytona 'Paul Newman' and Omega Speedmaster

 

 

The Urban Chronograph will be offered via Undone's watch customizer, where users can interact and build their own with choices of case colors, hands, dials and straps. Best of all, you can further personalize it by adding your name, initials and logo too! Visit our customizer and build yours now! 

Click image to test drive the Urban Chronograph watch customizer on www.undone.watch
Click image to test drive the Urban Chronograph watch customizer on www.undone.watch

 

 

 

The 'Newman', inspired by the tone of the legendary vintage Rolex Daytona ref. 6263 'Paul Newman'
The 'Newman', inspired by the tone of the legendary vintage Rolex Daytona ref. 6263 'Paul Newman'

 

          

 

 

 

 

 

 

          

 

                                     
Pledge for the 'Build Your Own' rewards to customize your Urban Chronograph with your favourite parts combination! You can select from all 3 Urban dial collections: Vintage, Modern and Classic.
Pledge for the 'Build Your Own' rewards to customize your Urban Chronograph with your favourite parts combination! You can select from all 3 Urban dial collections: Vintage, Modern and Classic.

 

      
The Urban is a fusion of modern and vintage.
The Urban is a fusion of modern and vintage.

 

  

Large Undone signature ‘U’ signed crown, stepped bezel and pushers, multi-layered case design, alternating polished and brushed case finishing.
Large Undone signature ‘U’ signed crown, stepped bezel and pushers, multi-layered case design, alternating polished and brushed case finishing.

 

 

The most iconic feature on a vintage watch is a domed watch crystal.
The most iconic feature on a vintage watch is a domed watch crystal.

 

The Undone Urban Chronograph comes in a highly detailed bespoke watch case that retains all signature vintage watch features, such as the super domed watch crystal, convex dial, stepped bezel, stepped round chronograph pushers, big crown and straight lugs. While maintaining the retro look, the new Urban Chronograph has certainly incorporated our modern touch with subtle improvements, with the below FOUR key upgrades:

 

 

 

  • Modern upgrade to domed K1 hardened mineral glass from domed acrylic for maximum durability and scratch resistance 
  • All Urban leather straps feature a vintage single thread finish, with a modern twist of using quick release spring bars for a tool-less strap changing experience
  • Powered by a VK61 hybrid movement by Seiko Instrument Inc., featuring a mechanical flyback sweeping chronograph and a reliable quartz timing module, reducing the cost of ownership to almost ZERO, compared to high servicing costs for traditional vintage timepieces.
  • Self-innovated dial and caseback printing technology, offering best-in-class personalization capabilities.           

 

The Urban Chronograph retains all iconic retro features and details of a genuine vintage watch.
The Urban Chronograph retains all iconic retro features and details of a genuine vintage watch.

 

 

The Undone Urban Chronograph Customizer. Visit www.undone.watch to experience and find out more!
The Undone Urban Chronograph Customizer. Visit www.undone.watch to experience and find out more!

 

 

You can experience by building your own Undone Urban Chronograph in our watch customizer on www.undone.watch! Choose from case coatings, dials, casebacks, hands, straps and your own personalization for both front and back, be it a name, initials, logo and many more! Apart from the Vintage line, you can also choose from our Classic and Modern dial collections too! **(please note that real-time dial personalization in our customizer will only be upgraded after the project is successfully funded) 

 

Left: personalized dial with letters, names and initials.  Right: exhibition caseback with reverse printed artwork, photos, logos, signatures, fingerprints, or even your child's footprint! ***hands shown were on prototypes only
Left: personalized dial with letters, names and initials. Right: exhibition caseback with reverse printed artwork, photos, logos, signatures, fingerprints, or even your child's footprint! ***hands shown were on prototypes only

 

Plain solid caseback for the Urban Chronograph - The perfect spot for message and engravings
Plain solid caseback for the Urban Chronograph - The perfect spot for message and engravings

 

BUILD YOUR OWN URBAN: Exclusive Kickstarter backer's deals starting at US$159/HK$1050 with endless possibilities. You can choose from all THREE Urban dial collections: Vintage, Modern and Classic
BUILD YOUR OWN URBAN: Exclusive Kickstarter backer's deals starting at US$159/HK$1050 with endless possibilities. You can choose from all THREE Urban dial collections: Vintage, Modern and Classic

 

 

 

The 'Speedy', inspired by the tone of the Omega Speedmaster, which is the first watch worn on the moon during NASA's Apollo Mission 11 in 1969.
The 'Speedy', inspired by the tone of the Omega Speedmaster, which is the first watch worn on the moon during NASA's Apollo Mission 11 in 1969.

 

 

 

  

 

 

 

 

 

  • Case Size: 40mm diameter excluding crown, 13mm thick
  • Case Material: 316L stainless steel 
  • Case Finish: Brushed and Polished 
  • Caseback: see-through exhibition glass or solid engraved
  • Coating: black pvd, silver, yellow gold, rose gold
  • Bezel: stepped 
  • Crystal: domed K1 hardened with enhanced scratch resistance 
  • Water Resistance: 30 Meters / 3ATM
  • Movement: Seiko SII VK61 Hybrid, quartz timing module, mechanical flyback chronograph 
  • Functions: Small seconds hand, 60 minutes timer, mechnical flyback reset, telemeter, tachymeter
  • Straps: Genuine leather strap with vintage finishing    
  • lug width: 20mm
  • lug to lug: 47mm

 

The 'Killy', inspired by the classic dial design of the vintage Rolex Dato Compax, famously worn by Jean-Claude Killy - renowned Olympic skier and long time Rolex ambassador.
The 'Killy', inspired by the classic dial design of the vintage Rolex Dato Compax, famously worn by Jean-Claude Killy - renowned Olympic skier and long time Rolex ambassador.

 

 

Working Prototypes: 'Navi', 'Killy' and 'Speedy'
Working Prototypes: 'Navi', 'Killy' and 'Speedy'

 

The Urban 'Navi' Chronograph with gold plated hands (*silver case prototype)
The Urban 'Navi' Chronograph with gold plated hands (*silver case prototype)

 

The Urban 'Killy' Chronograph comes with an iconic cream dial
The Urban 'Killy' Chronograph comes with an iconic cream dial

 

The Urban 'Speedy' Chronograph Prototype
The Urban 'Speedy' Chronograph Prototype

 

Retro packaging for the Urban 'Chronograph', referenced from genuine vintage watch packaging from the past.
Retro packaging for the Urban 'Chronograph', referenced from genuine vintage watch packaging from the past.

 

You can select from an array of watch straps in different materials and textures. They all come with a 'quick-release' mechanism for a tool-less strap changing experience.
You can select from an array of watch straps in different materials and textures. They all come with a 'quick-release' mechanism for a tool-less strap changing experience.

 

The 'Speedy' on our work bench.
The 'Speedy' on our work bench.

 

The 'Speedy' in the dark.
The 'Speedy' in the dark.

 

The ‘Navi’, inspired by the classic dial design of the vintage Breitling Navitimer, the first chronograph with an integrated flight computer. It was engineered for pilots to calculate complicated operations without any other tool.
The ‘Navi’, inspired by the classic dial design of the vintage Breitling Navitimer, the first chronograph with an integrated flight computer. It was engineered for pilots to calculate complicated operations without any other tool.

 

 

The ‘Auta’, inspired by the tone of the Heuer Autavia that epitomized the brand’s long-time motor racing spirit.
The ‘Auta’, inspired by the tone of the Heuer Autavia that epitomized the brand’s long-time motor racing spirit.

 

  

 

 

 

 

 

 

 

   

 

Undone's watch customization concept began testing in December 2015, where we offered the Undone Aqua, our customizable professional 200 meters dive watch model, to watch enthusiasts around the world around the US$400 mark. Our promise is to build, test and fulfil a customers' custom watch within 7-10 working days from scratch. Users can build their watch through Undone's online customizer, where they can choose their own case coatings, bezels, dials, watch hands, casebacks, straps and even adding further personalization.

We've been learning and improving on Undone's user experience upon customer feedback throughout the year. Whilst gaining over 20,000 followers on Instagram and Facebook, we also received endless positive reviews and testimonials. However, we noticed a strong demand for a smaller and slimmer model at a lower price point from mass market consumers, who are less driven by professional watch specifications, but more fashion driven. Therefore, our team spent over 6 months of R&D to introduce the Urban Chronograph to fill a different gap in the market. 

 

 

Being a vintage watch collector for as long as I remembered, I have also spent my past 10+ years in the watch industry working closely with many renowned Swiss watch brands, i.e. Hublot, Frank Muller, Omega, Swatch Group, etc, by supplying them with watch packaging and parts. 

My workshop Classic Watch Repair is also the authorized repair centre in Hong Kong for Fortis, Milus, Ernst Benz, Revue Thommen, etc. I also built my reputation on the internet across online watch collector's forum, by restoring vintage Rolexes, bands, dials and more. If you google 'Michael Young Rolex', you will find endless testimonials accumulated over the years. Till date, I am still restoring hundreds of Rolex bracelets monthly that are sent to me worldwide. 

Undone is my latest venture, rooted from my unique perspective about how an exclusive watch should be made and priced. Our mission is to democratize custom made watches!

 

                                                                                                          

 

The Urban Chronographs is my passion project to enforce my re-defined standards for a modern day dress watch. I am getting frustrated by looking at the below US$200 watch in the market, filled with extremely low grade products. At this price point, in conjunction with my expertise the level of customization that Undone is can offer, I am confident that The Urban will benefit the market and consumers. Undone is hoping to push for more quality and innovative watch offerings and we are counting for your pledges. Thank you so much for your support to make this happen! 

Risks and challenges

With our team's industry experience and expertise, we are more than capable to manage all production and logistics in-house. We just need to make sure we get enough support to get funded in order to deliver this amazing product at the price we promised, so we can successfully complete our challenge.

Due to the nature of our project to offer a 'design your own' watch, there is a risk that some popular component choices will go out of stock sooner than others. While we guarantee that all backers will be able to create their watch from our full selection, the delivery time of some orders might be delayed if we need to restock.

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  1. Select this reward

    Pledge HK$ 10 or more About $1

    Thank you!

    A big thank you from the bottom of our hearts for your support. As a token of appreciation, you will be added to our separate VIP email database, which you will be the first to know about all our future releases, product previews and offers! You will also receive a little surprise from us :)

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  2. Reward no longer available

    Pledge HK$ 1,050 or more About $135

    The Urban 'Speedy' Chronograph

    [Fixed Design] You will receive ONE Urban 'Speedy' Chronograph, inspired by the classic dial design of the vintage Omega Speedmaster.

    Includes:
    • The Urban 'Speedy' Chronograph
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    Reward no longer available 20 backers
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  3. Reward no longer available

    Pledge HK$ 1,050 or more About $135

    The Urban 'Newman' Chronograph

    [Fixed Design] You will receive ONE Urban 'Newman' Chronograph, inspired by the classic dial design of the vintage Rolex 'Paul Newman' Daytona.

    Includes:
    • The Urban 'Newman' Chronograph
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    Reward no longer available 20 backers
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  4. Reward no longer available

    Pledge HK$ 1,050 or more About $135

    The Urban 'Auta' Chronograph

    [Fixed Design] You will receive ONE Urban 'Auta' Chronograph, inspired by the classic dial design of the vintage Heuer Autavia.

    Includes:
    • The Urban 'Auta' Chronograph
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    Ships to Anywhere in the world
    Reward no longer available 20 backers
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  5. Reward no longer available

    Pledge HK$ 1,050 or more About $135

    The Urban 'Killy' Chronograph

    [Fixed Design] You will receive ONE Urban 'Killy' Chronograph, inspired by the classic dial design of the vintage Rolex Dato Compax, famously worn by Jean-Claude Killy - renowned Olympic skier and long time Rolex ambassador.

    Includes:
    • The Urban 'Killy' Chronograph
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    Ships to Anywhere in the world
    Reward no longer available 20 backers
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  6. Reward no longer available

    Pledge HK$ 1,050 or more About $135

    The Urban 'Navi' Chronograph

    [Fixed Design] You will receive ONE Urban 'Navi' Chronograph, inspired by the classic dial design of the vintage Breitling Navitimer.

    Includes:
    • The Urban 'Navi' Chronograph
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    Ships to Anywhere in the world
    Reward no longer available 20 backers
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  7. Reward no longer available

    Pledge HK$ 1,200 or more About $155

    Build Your Own (Super Early Bird)

    [Build Your Own] You will receive ONE Urban chronograph designed by you, which you can choose from case coating, dial, hands, caseback, strap and personalization!

    You will receive a link to our watch customizer after successful completion of our campaign.

    Includes:
    • Build Your Own
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    Ships to Anywhere in the world
    Reward no longer available 50 backers
    HK$
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  8. Reward no longer available

    Pledge HK$ 1,200 or more About $155

    The Urban 'Killy' Chronograph (REBORN)

    [Fixed Design] You will receive ONE Urban 'Killy' Chronograph, inspired by the classic dial design of the vintage Rolex Dato Compax, famously worn by Jean-Claude Killy - renowned Olympic skier and long time Rolex ambassador.

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    Ships to Anywhere in the world
    Reward no longer available 17 backers
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  9. Select this reward

    Pledge HK$ 1,200 or more About $155

    The Urban 'Killy' Chronograph (REBORN)*

    [Fixed Design] You will receive ONE Urban 'Killy' Chronograph, inspired by the classic dial design of the vintage Rolex Dato Compax, famously worn by Jean-Claude Killy - renowned Olympic skier and long time Rolex ambassador.

    **updated due to shipping cost being mischarged for US customers. All orders placed for US will not be charged shipping after completion of campaign. Apologies for any confusion caused!

    Includes:
    • The Urban 'Killy' Chronograph
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    Ships to Anywhere in the world
    Limited 402 backers
    HK$
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  10. Select this reward

    Pledge HK$ 1,200 or more About $155

    The Urban 'Speedy' Chronograph (REBORN)

    [Fixed Design] You will receive ONE Urban 'Speedy' Chronograph, inspired by the classic dial design of the vintage Rolex Dato Compax, famously worn by Jean-Claude Killy - renowned Olympic skier and long time Rolex ambassador.

    Includes:
    • The Urban 'Speedy' Chronograph
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    Ships to Anywhere in the world
    Limited 66 backers
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  11. Select this reward

    Pledge HK$ 1,200 or more About $155

    The Urban 'Navi' Chronograph (REBORN)

    [Fixed Design] You will receive ONE Urban 'Navi' Chronograph, inspired by the classic dial design of the vintage Rolex 'Paul Newman' Daytona.

    **Fixed designs does not include customization and personalization (Expect for all super early birds where caseback personalization is included to reward all early backers!)

    Includes:
    • The Urban 'Navi' Chronograph
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    Ships to Anywhere in the world
    Limited 26 backers
    HK$
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  12. Select this reward

    Pledge HK$ 1,200 or more About $155

    The Urban 'Newman' Chronograph (REBORN)

    [Fixed Design] You will receive ONE Urban 'Newman' Chronograph, inspired by the classic dial design of the vintage Rolex 'Paul Newman' Daytona.

    **Fixed designs does not include customization and personalization (Expect for all super early birds where caseback personalization is included to reward all early backers!)

    Includes:
    • The Urban 'Newman' Chronograph
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    Ships to Anywhere in the world
    Limited 14 backers
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  13. Select this reward

    Pledge HK$ 1,200 or more About $155

    The Urban 'Auta' Chronograph (REBORN)

    Fixed Design] You will receive ONE Urban 'Auta' Chronograph, inspired by the classic dial design of the vintage Heuer Autavia.

    Includes:
    • The Urban 'Auta' Chronograph
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    Ships to Anywhere in the world
    Limited 7 backers
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  14. Reward no longer available

    Pledge HK$ 1,320 or more About $170

    Build Your Own (Early Bird)

    [Build Your Own] You will receive ONE Urban chronograph designed by you, which you can choose from case coating, dial, hands, caseback, strap and personalization!

    You will receive a link to our watch customizer after successful completion of our campaign.

    Includes:
    • Build Your Own
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    Ships to Anywhere in the world
    Reward no longer available 61 backers
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  15. Select this reward

    Pledge HK$ 1,320 or more About $170

    Build Your Own (Early Bird)

    [Build Your Own] You will receive ONE Urban chronograph designed by you, which you can choose from case coating, dial, hands, caseback, strap and personalization!

    You will receive a link to our watch customizer after successful completion of our campaign.

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    Ships to Anywhere in the world
    433 backers
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  16. Select this reward

    Pledge HK$ 2,570 or more About $331

    Build Your Own (Couples and Friends)

    [Build Your Own] You will receive TWO Urban chronograph designed by you, which you can choose from case coating, dial, hands, caseback, strap and personalization!

    You will receive a link to our watch customizer after successful completion of our campaign.

    Includes:
    • Build Your Own
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    Ships to Anywhere in the world
    106 backers
    HK$
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  17. Select this reward

    Pledge HK$ 3,750 or more About $484

    Build Your Own x 3

    [Build Your Own] You will receive THREE Urban chronograph designed by you, which you can choose from case coating, dial, hands, caseback, strap and personalization!

    You will receive a link to our watch customizer after successful completion of our campaign.

    Includes:
    • Build Your Own
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    Ships to Anywhere in the world
    21 backers
    HK$
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  18. Select this reward

    Pledge HK$ 4,880 or more About $629

    Build Your Own x 4

    [Build Your Own] You will receive FOUR Urban chronograph designed by you, which you can choose from case coating, dial, hands, caseback, strap and personalization!

    You will receive a link to our watch customizer after successful completion of our campaign.

    Includes:
    • Build Your Own
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    Ships to Anywhere in the world
    6 backers
    HK$
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  19. Select this reward

    Pledge HK$ 6,000 or more About $774

    Build Your Own x 5

    [Build Your Own] You will receive FIVE Urban chronograph designed by you, which you can choose from case coating, dial, hands, caseback, strap and personalization!

    You will receive a link to our watch customizer after successful completion of our campaign.

    Includes:
    • Build Your Own
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    3 backers
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  20. Select this reward

    Pledge HK$ 7,200 or more About $928

    Build Your Own x 6

    [Build Your Own] You will receive SIX Urban chronograph designed by you, which you can choose from case coating, dial, hands, caseback, strap and personalization!

    You will receive a link to our watch customizer after successful completion of our campaign.

    Includes:
    • Build Your Own
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    0 backers
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Funding period

- (30 days)