In 1991 the Paducah Film Society was born. A group of area folks came together, mourning the absense of independent and foreign film in the region. They began showcasing one film a month called "Sundays at the Cinema" and it became quite a success. This went on for 10 years and it became apparent that a permanent home was necessary. After a capital campaign and a lot of community support Maiden Alley Cinema (MAC) was born. Even though Paducah is the largest city in Western Kentucky, it is by no means a metropolis. MAC is part of the cultural fabric that makes our town unique. We are here for the community and because of it. That is why we have every confidence that the digital transition will happen.
Photo courtesy John Paul Henry Photography.
In an attempt to draw new audiences and create new opportunities for entertainment, many new programs were added in the past four years and MAC is thriving. However, the amount of money required to upgrade the new technology is about half our annual operating budget. And the upgrade IS NOT an option. We have to purchase the digital system or we don't get to play the films to which you have become accustomed.
We want everyone to get involved with this mission because it is so very important. Every donation is appreciated, so please don't hesitate to give whatever you can and thank you for supporting independent cinema.
A great way to put this transition into perspective is to look back 11 years, when Maiden Alley Cinema first opened. A used 35mm projector was purchased for $30,000. It has served us well and we intend to keep it in addition to our upgrade.
In order to keep a bit of cinema history we are dedicated to keeping our 35mm projector in addition to the new equipment. Many are choosing to dispose of these monsters that will easily be an acquired taste in years to come as a nostalgic look back at the way things were.
Risks and challenges
While we are hopeful that we will raise the funds necessary on our own, we realize it is a LOT of money to acquire. The only risk we see if raising the funds, because once we hit our goal, this WILL happen. It was intentional not to use scare tactics in our request for support as we will find the money no matter what. We would just be so proud and appreciative to say that we raised it ourselves and through grass roots efforts.
OUR GOAL IS TO RAISE $90,000.00 FOR A COMPLETE UPGRADE, HOWEVER WE ARE SETTING OUR GOAL LOWER FOR OUR KICKSTARTER CAMPAIGN. I WOULD LOVE TO PROVE THAT WE CAN RAISE IT ALL WITHIN OUR COMMUNITY!!!Learn about accountability on Kickstarter
It is, but only for the monetary amount left over after the cost of the reward items are factored in. So, basically if you accept the items offered at your giving level, the monetary equivalent of those items will be deducted from your donation and the rest will be tax deductible. If you choose not to accept the reward then your full amount can be claimed.
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