Update: 52 hours left!!!
Thank you everyone for the love and support in the last month. It's been a really great experience to be able to share Sosu with all of you and I am so looking forward to delivering the packages to you! We have 52 hours left in the campaign, please tell your friends and share SOSU with them. Thank you for all the support and love!
I was a guest blogger for RocketLawyer and wrote a piece about how to turn your hobby into a business. If any of you foodies are looking to start your own food business, hope these few tips can be helpful for you!
How I Turned My Hobby Into a Business - Lisa Murphy
"Locally procured California 'Early Girl' tomatoes are the key to Srirachup’s success, and the tangy condiment screams with 'love apple' flavor. An underlying chile heat pervades, but the tomatoes do a fine job of stopping the spice from being too overpowering" -- Daily Meal, Sosu Srirachup
The Sosu Story
Sosu started out of my love for cooking homemade food. When my roommate brought back an amazing truffle mustard from France, we could not find a fancy ketchup to go with it. So, we decided to make ketchup! After digging further, we found that ketchup had origins in China 500 years ago as Ke Chiap, which was a fish sauce made out of salted and fermented anchovies. (No, we’re not making fermented anchovies ketchup…yet.) Then we discovered mushroom and walnut ketchup was made by British housewives in the 1850s. While ketchup is the All-American condiment, it is also very international as each country has its own variation of ketchup. Banana ketchup in the Philippines, Curry ketchup in Germany, sweet Aussie ketchup.
When we started working on our own ketchup recipe, we wanted to make a ketchup that was a unique blend of flavors. That’s when we decided to combine two of our favorite sauces – the umami flavor of ketchup with the addictive heat of Sriracha – to create Srirachup! And no, we’re not mixing together Heinz and Sriracha! We make Srirachup from scratch using fresh ingredients that bought locally, such as early girl tomatoes and our house mix of spicy sriracha sauce. The result is a very addictive sweet and spicy sauce that our friends have described as a sweet tomato-ey flavor followed by a surprise Sriracha kick at the end.
Srirachup X: A Kickstarter Exclusive
The most common feedback we get on Srirachup is “we love the flavor, but I would like it spicier”. Now, exclusively on Kickstarter, we are launching Srirachup X! We’ve adjusted our house sriracha recipe to give Sriracha X a more intense but balanced heat. Srirachup X is available exclusively through Kickstarter!
Classic and Thaichup
Sosu's Classic ketchup pays tribute to the sweet and tangy umami flavor that everyone loves, but we wanted to make it tastier, healthier, and with better ingredients. The Classic ketchup is made with fresh orange jubilee tomatoes and replaces high fructose corn syrup with agave nectar. The result is a refreshing flavor with the sweetness and tanginess of tomatoes, but with half as much sugar.
Thaichup pays tribute to our good friend (and talented designer) who came up with the idea. Thaichup is a complex ketchup that hugs your mouth in flavors of lemongrass, curry, and tomato. It’s like having tom yum soup in condiment form! A perfect sauce to pair with your favorite sausage or Thai soup.
Srirachup Hot Sauce
In celebration of our 50% goal mark, we offered a new reward of Srirachup hot sauce. It's an unbelievable flavor with a concentrated signature Srirachup flavor. We promise you haven't had this hot sauce flavor before!
How it's made
Why we need your help!
Making ketchup is hard work - we make each bottle of Srirachup, Classic, and Thaichup by hand in small batches. On average it takes us 7 hours to make 150 bottles of ketchup, and we spend a lot of time bottling, cleaning, and labeling each jar. We transport all the tomatoes and ketchups via Zip Car right now which is taking us 3x the time and money.
With your support, we will be able to make more ketchup more easily. We hope to get a Sosu mini truck, move to a bigger kitchen space (right now we work in a 200 sq ft kitchen!), purchase bottling and labeling equipment, and hire some help in the kitchen. Right now, it’s all from the love of our friends who make this a success. We need your help to make it a bigger operation and make more ketchup!
The Rewards and Swag
SOSU Cookbook: A collection of 20+ amazing dishes made using Sosu. (Did you know that Sosu in Japanese means sauce?) An easy-to-learn cookbook with beautiful illustrations and pictures showing you some of the most creative dishes you never thought you could make with ketchup. For example, Bloody Mary's:
Tote Bags: The Sosu tote bag is great for carrying your groceries in, and says "Get Saucy" on the side. So let's get saucy!
Sosu Gift Packs: Christmas and the holidays are just right around the corner and what could be a better gift than some great ketchups for food lovers. These come in a nice package and a hand written a note. Below are pictures for the gift 3-pack and the 8-pack.
T-Shirt: We thought long and hard about what we wanted the Sosu t-shirt to look like, and we are excited to show off our t-shirt design: "Love at First Sight." Meet Srirachup, the love connection between ketchup and Sriracha. We hope you like it!
Thank you from all of us! We hope you enjoy Sosu!
Chief Sauce Maker
Risks and challenges
Our biggest challenge is making all the ketchup needed by December delivery, since tomato season will be winding down. That's why in the next few weeks, we will be spending a lot of time in the kitchen making lots of ketchup. It will help us if you can order early on, so we can keep track of inventory and with the money raised, we will hire help and purchase equipment to make large quantities of Sosu so everyone gets to try it!Learn about accountability on Kickstarter
- (30 days)