Welcome to Cablestop, quite simply the best device ever created for controlling the placement and organization of your desktop power cords.
What is Cablestop?
Cablestop was born of necessity. No matter how lightweight, mobile and wireless we become, sooner or later we all plug in. That’s when all the modern stuff gets messy. Laptops, headphones, USB splitters, printer cables, speakers…you may have many, you may have few, but chances are your desk is at least intermittently criss-crossed with wires, leads and cords that get in your way or slip to the floor. Cablestop fixes that, elegantly, by keeping your cords precisely where you want them, until you want them somewhere else. Like tuning music with the levers on an equalizer, Cablestop gives you adjustable points of control for your workstation.
Using only the force of gravity, Cablestop is infinitely repositionable and holds cords of almost any size—from 0.5mm to 7mm—in exactly the right spot, wherever you decide that is. You can operate Cablestop with just one hand—no pinching, twisting or pressing is required. Cablestop slides easily across most any desktop surface without marring or scratching. It’s incredibly durable, too. Because it’s made of stainless steel and high-quality polycarbonate, there’s nothing to wear out. You can pass it down to your offspring!
Why do I need Cablestop?
Nearly every desktop or work station in the world looks something like this. Not a pretty picture, is it?
Cablestop cleans up those tangled, criss-crossed cords, keeping them tidy and within easy reach. Think of it as a grooming tool for your desktop!
What makes Cablestop special?
“Why not use tape?” you ask sensibly, “or just find something heavy to keep your cords from moving around?”
Fair question! There are lots of things that will hold your cords in place—tape, of course, but it makes a mess and you can’t adjust it. There are staplers, dictionaries and other hefty household objects. One word: awkward. They also take up a heck of a lot of space they don’t deserve and, every now and then, they have to be used for their intended purpose, right?
“Okay, fair enough, but how is Cablestop better than the other products I could buy?”
Other products solve one problem by creating another one. Not Cablestop. Cablestop uses no adhesives, clamps or magnets to hold your cords in place, so it stays nimble and out of your way. And Cablestop doesn’t cluster cords in a single immovable bunch, reducing their usable length.
Whereabouts does Cablestop come from?
Cablestop was designed in Australia (Coburg, Victoria to be precise), and will be made in Europe (Portugal, to be precise again). Why Portugal? Because we care a lot about sustainability. We could probably lower the price and make more money by manufacturing Cablestop elsewhere, but we wouldn’t feel very good about it. Unlike the cheaper places, our Portugal facility has demonstrated a commitment to sustainability and recycling. It raises the costs, but then it should. It’s worth it.
I’m interested. What will my money be kickstarting?
Making a great product takes time and money. We’ve taken care of the time part, but money is in short supply. The funds we raise from people like you will allow us to accomplish three critical items: mold-making for the polycarbonate parts, milling of the stainless steel elements, and quality control. Cablestop uses a simple mechanism to accomplish its task, but it relies on extreme precision and high tolerances for its components. Manuel, our manufacturing expert, will personally supervise and review the production of the test run to make sure everything is as it should be.
What happens next?
We’ve poured nearly a year’s worth of research into Cablestop so far—identifying the need and demand for such a product, conceptualizing and refining its design, determining the costs, materials and execution such a device requires, and creating prototypes. We’re happy to report that, as a result, we have a very high-quality, peerless design on our hands, and our patent is pending. Now we want to bring it to you. Our goal is for Cablestop to become a product manufactured, distributed and sold worldwide.
Behind the Cablestop Curtain
Philippe Guichard is a seasoned product designer and engineer with more than 20 years of experience in both independent and corporate projects, first in his native France and now his studio in Melbourne, Australia. His priority is to focus not on popular assumptions, but close observation of the way people actually live and work, in order to create products that make their lives genuinely better. Philippe developed the concept for Cablestop with benefit corporation principles in mind; “B-corps”, as they are commonly called, create general public benefit. As Cablestop gains momentum in the marketplace, we look forward to considering the ways in which it can contribute to the betterment of society and the environment at large. Your support can make that happen.
Philippe works with two colleagues: Melbourne-based Peter Sackett, who handles media and copywriting, and Manuel Pedrosa who manages production in our manufacturing facility in Portugal.
What your pledges will do:
Cablestop should retail for about 24$. In order to achieve this, we need to cover the initial investments and costs, structured as below:
On sustainability / why Cablestop it costs what it costs
People have challenged us—even called us idiots—for not making Cablestop in a factory that could produce it more cheaply. And while we don’t particularly like to be called idiots, we love it when this happens because it means we’re dealing with people who are interested.
The reason we chose not to make cheapness a guiding principle is simple: we don’t like pollution. In countries that focus only on the bottom line, factories produce an average of 10 times the amount of pollution than that of a factory in a European country; this takes into account the total lifecycle of the product, including the extraction of raw materials, the disposal of waste and the product’s usable lifespan. And within the European Union, Portugal offers among the most affordable manufacturing facilities, with recycling, waste disposal and working conditions maintained, as both Philippe and Manual have observed firsthand, at very high standards.
We have some terrific early-bird pledge offers:
And we have some outstanding supporter pledge offers, too:
Cablestop planning and delivery schedule:
We aim to deliver all products by April 2015.
Risks and challenges
Like any new project, Cablestop faces some risks and challenges. But we believe we’ve anticipated and quantified these as accurately as possible. I have dual professional qualifications as both an industrial designer and a mechanical engineer; in my 20 years of experience, this has enabled me to see every project under my direction through to the manufacturing stage.
I have refined and simplified Cablestop’s design to only three component parts. The mechanical fitting of the stainless steel cap and core inside the polycarbonate body will need to be exceptionally precise; it will require several prototypes. I’ll be supervising for two weeks before manufacturing begins to ensure we achieve the quality standards I have identified.
The other challenge is the polycarbonate body; the walls are deliberately slim in some areas, and my years of experience with the injection moulding process indicate that I may need to make slight modifications to make the device work perfectly.
–Philippe GuichardLearn about accountability on Kickstarter
- (30 days)