Before we go into detail on how this came to be and what we plan to achieve, I would like to say thank you so much for visiting this Kickstarter. It means a lot that there is an opportunity to develop this product and it can only happen with your support!
The overall idea is similar to Listerine Strips. Every pack has 24 strips; you pull one strip and let it dissolve in your mouth for a blast of flavor. It's not a new technology, edible film has been around a long time, but we will be repurposing it using flavors we crave. This is where the fun begins.
CRAVINGS will give us the pleasure of any flavor we choose. Think back to Willy Wonka and the 3-course meal chewing gum. CRAVINGS can mimic this same idea by creating strips in the flavors of tomato soup, roast beef, or blueberry pie!
Our first flavor will be fulfilling your chocolate cravings! Just place a dissolvable and edible film on the roof of your mouth for long lasting flavor and craving satisfaction.
ZERO CALORIE CHOCOLATE!!!
For years I've been following the standard regiments of working out and watching what I eat, but I've always felt like something was missing. I constantly get cravings that lead to binge eating sessions... and then I counteract a full week of healthy diet and exercise.
So why is this happening? What solutions are available that will allow me to not only stay on diet, but also satisfy my cravings?
SATISFY CRAVINGS, STAY ON DIET
There are several options available. Primarily self-restraint and portion control. I have neither of those attributes and when my cravings hit, I fall hard from my diet. I need an alternate approach, which is why I began the search for low calorie products.
Easy things like switching to diet sodas and removing breads were a good start. By limiting the types of food I ate, I found a way to control my calorie intake. Still, I did not have a way to suppress my cravings for chocolate, breads, ice cream, etc.
FULFILL YOUR CRAVINGS AND ENJOY THE FLAVORS OF LIFE
I've discovered a possible solution some years ago in Listerine Strips. It's an edible film flavored for consumers. After doing some research, I discovered that adding flavors to this edible film is a relatively simple process, and there are several flavor development companies. After doing the research I also discovered that it is possible to create zero calorie edible film with the flavors of sweets, meats, breads, salty snacks, or anything we desire. This is where it gets interesting!
A very common question I receive is “Why strips?” There are alternate options. Flavored drinks, gums, gelatins, etc. So why are we creating edible film strips? Here is some of the reasoning:
- Zero Calories
- Long lasting flavor
- Lower barriers to entry (formula for edible film, available online, enabled me to create prototypes in my kitchen)
After selecting our medium for craving suppression the next step was to decide the flavor. This was a fun, but overall painful process to narrow down the selection of tasty flavors! Research doesn’t lie, and in the end, chocolate was the winner. Below are findings from “Journal Appetite” posted in Wall Street Journal. This report may be dated, but the infographic acts as an excellent representation of the primary foods we crave.
The results from my research led me to decide that the first flavor offering will be chocolate!
In addition, after doing an initial survey of friends and family, they gave resounding support for the chocolate flavor and only limited interest in other flavors. I'm still looking forward to trying flavors such as pizza, hamburger, french fries, popcorn, marshmallow, tiramisu, ice cream, etc.
As it seems to be a fairly universal love and craving for everyone, it is only appropriate that our first flavor offered by Cravings be chocolate.
YOU DESERVE CHOCOLATE
Prior to launching Kickstarter, we have connected our venture with a solid partner in production that has exceptional experience in the development of edible film. They also are registered with the FDA for food products. With your support, we will use them for the full production of edible film and packaging.
Once we reach our goal of $40,000 we will sign off on the purchase order and begin the flavor development. Sampling will take 25-75 days depending on rounds of revision and testing. Once the recipe for our flavor is perfected, we will move into full production. Edible film and product packaging can be completed 60-90 days later. At this point, we will have our fully realized product ready for distribution.
The fulfillment plan will go much smoother and faster through a partnership with Amazon shipping solutions. I will do my best to make this happen because I want to quickly and efficiently get everyone their much-deserved reward. I want to enable everyone to enjoy the flavor of our labor as soon as possible!
THE FLAVOR YOU CRAVE
Cravings needs your help to become a reality. Whether it’s $1 or $10,000: everything counts towards achieving the dream. A zero calorie solution to cravings. A flavor to savor on all occasions. A new way to resist your urge for over-eating.
Clearly this won’t appeal to everyone. If you are among those who love to indulge in your cravings and snack almost uncontrollably, then we need to work together. Together we can forge ahead to develop all the flavors we love so we can live life to the fullest.
ENJOY THE FLAVORS OF LIFE
I’m asking you to please donate to our cause. Give as little or as much as you can because this will be a product that can take people by storm and change lives. At the very least, you will be changing my life and make one person in this world extremely happy. So thank you Backers, thank you so very much!
Please join us for this revolution, it's a revolution in your diet, it's a revolution in your cravings, it's a revolution in what you love!
At the very minimum if you back this project you will receive a co-founder credit on our website (which is in development) and have the right to vote on the next Cravings flavor to be produced.
CONTROL THE FUTURE OF CRAVINGS
Additional Backer rewards include many options to receive the finished product, thank you letters, T-shirts, and even a unique sponsorship to place a message or image on the back of our packaging.
Our SPONSORSHIP Backer can send us any message or image (within reason) and we will design it into the back of our packaging for all to see. You can give a shout out to loved ones, post a proposal, advertise your business, or place a big picture of yourself!
Chocolate is the number one craving in the world, however our hunger is not so limited and neither should be the solutions. Our objective is to provide a solution to all cravings of every flavor.
With the initial flavor successfully launched and your chocolate cravings satisfied, it will be time to expand! You will choose what comes next. The second Cravings flavor to be produced will be a decision made purely by the Backers of this project.
YOU VOTE AND DECIDE THE NEXT CRAVINGS FLAVOR
Our Backers will be in full control of where we go next as a company. Initially, the plan was to cover more robust flavor cravings such as pizza, hamburger, bbq ribs, macaroni & cheese, etc. However, this is a democracy of Backers. The decision is yours :)
Additional stretch goals and rewards will definitely be posted if we successfully reach funding. Our first stretch goal will be to produce the Backer voted flavor! Of course community suggestions are more than welcome for additional ideas on stretch goals. I truly hope we have the opportunity to expand on this soon. Thank you, Kickstarter!