This project's funding goal was not reached on June 6, 2014.
About this project
Before we go into detail on how this came to be and what we plan to achieve, I would like to say thank you so much for visiting this Kickstarter. It means a lot that there is an opportunity to develop this product and it can only happen with your support!
The overall idea is similar to Listerine Strips. Every pack has 24 strips; you pull one strip and let it dissolve in your mouth for a blast of flavor. It's not a new technology, edible film has been around a long time, but we will be repurposing it using flavors we crave. This is where the fun begins.
CRAVINGS will give us the pleasure of any flavor we choose. Think back to Willy Wonka and the 3-course meal chewing gum. CRAVINGS can mimic this same idea by creating strips in the flavors of tomato soup, roast beef, or blueberry pie!
Our first flavor will be fulfilling your chocolate cravings! Just place a dissolvable and edible film on the roof of your mouth for long lasting flavor and craving satisfaction.
ZERO CALORIE CHOCOLATE!!!
For years I've been following the standard regiments of working out and watching what I eat, but I've always felt like something was missing. I constantly get cravings that lead to binge eating sessions... and then I counteract a full week of healthy diet and exercise.
So why is this happening? What solutions are available that will allow me to not only stay on diet, but also satisfy my cravings?
SATISFY CRAVINGS, STAY ON DIET
There are several options available. Primarily self-restraint and portion control. I have neither of those attributes and when my cravings hit, I fall hard from my diet. I need an alternate approach, which is why I began the search for low calorie products.
Easy things like switching to diet sodas and removing breads were a good start. By limiting the types of food I ate, I found a way to control my calorie intake. Still, I did not have a way to suppress my cravings for chocolate, breads, ice cream, etc.
FULFILL YOUR CRAVINGS AND ENJOY THE FLAVORS OF LIFE
I've discovered a possible solution some years ago in Listerine Strips. It's an edible film flavored for consumers. After doing some research, I discovered that adding flavors to this edible film is a relatively simple process, and there are several flavor development companies. After doing the research I also discovered that it is possible to create zero calorie edible film with the flavors of sweets, meats, breads, salty snacks, or anything we desire. This is where it gets interesting!
A very common question I receive is “Why strips?” There are alternate options. Flavored drinks, gums, gelatins, etc. So why are we creating edible film strips? Here is some of the reasoning:
- Zero Calories
- Long lasting flavor
- Lower barriers to entry (formula for edible film, available online, enabled me to create prototypes in my kitchen)
After selecting our medium for craving suppression the next step was to decide the flavor. This was a fun, but overall painful process to narrow down the selection of tasty flavors! Research doesn’t lie, and in the end, chocolate was the winner. Below are findings from “Journal Appetite” posted in Wall Street Journal. This report may be dated, but the infographic acts as an excellent representation of the primary foods we crave.
The results from my research led me to decide that the first flavor offering will be chocolate!
In addition, after doing an initial survey of friends and family, they gave resounding support for the chocolate flavor and only limited interest in other flavors. I'm still looking forward to trying flavors such as pizza, hamburger, french fries, popcorn, marshmallow, tiramisu, ice cream, etc.
As it seems to be a fairly universal love and craving for everyone, it is only appropriate that our first flavor offered by Cravings be chocolate.
YOU DESERVE CHOCOLATE
Prior to launching Kickstarter, we have connected our venture with a solid partner in production that has exceptional experience in the development of edible film. They also are registered with the FDA for food products. With your support, we will use them for the full production of edible film and packaging.
Once we reach our goal of $40,000 we will sign off on the purchase order and begin the flavor development. Sampling will take 25-75 days depending on rounds of revision and testing. Once the recipe for our flavor is perfected, we will move into full production. Edible film and product packaging can be completed 60-90 days later. At this point, we will have our fully realized product ready for distribution.
The fulfillment plan will go much smoother and faster through a partnership with Amazon shipping solutions. I will do my best to make this happen because I want to quickly and efficiently get everyone their much-deserved reward. I want to enable everyone to enjoy the flavor of our labor as soon as possible!
THE FLAVOR YOU CRAVE
Cravings needs your help to become a reality. Whether it’s $1 or $10,000: everything counts towards achieving the dream. A zero calorie solution to cravings. A flavor to savor on all occasions. A new way to resist your urge for over-eating.
Clearly this won’t appeal to everyone. If you are among those who love to indulge in your cravings and snack almost uncontrollably, then we need to work together. Together we can forge ahead to develop all the flavors we love so we can live life to the fullest.
ENJOY THE FLAVORS OF LIFE
I’m asking you to please donate to our cause. Give as little or as much as you can because this will be a product that can take people by storm and change lives. At the very least, you will be changing my life and make one person in this world extremely happy. So thank you Backers, thank you so very much!
Please join us for this revolution, it's a revolution in your diet, it's a revolution in your cravings, it's a revolution in what you love!
At the very minimum if you back this project you will receive a co-founder credit on our website (which is in development) and have the right to vote on the next Cravings flavor to be produced.
CONTROL THE FUTURE OF CRAVINGS
Additional Backer rewards include many options to receive the finished product, thank you letters, T-shirts, and even a unique sponsorship to place a message or image on the back of our packaging.
Our SPONSORSHIP Backer can send us any message or image (within reason) and we will design it into the back of our packaging for all to see. You can give a shout out to loved ones, post a proposal, advertise your business, or place a big picture of yourself!
Chocolate is the number one craving in the world, however our hunger is not so limited and neither should be the solutions. Our objective is to provide a solution to all cravings of every flavor.
With the initial flavor successfully launched and your chocolate cravings satisfied, it will be time to expand! You will choose what comes next. The second Cravings flavor to be produced will be a decision made purely by the Backers of this project.
YOU VOTE AND DECIDE THE NEXT CRAVINGS FLAVOR
Our Backers will be in full control of where we go next as a company. Initially, the plan was to cover more robust flavor cravings such as pizza, hamburger, bbq ribs, macaroni & cheese, etc. However, this is a democracy of Backers. The decision is yours :)
Additional stretch goals and rewards will definitely be posted if we successfully reach funding. Our first stretch goal will be to produce the Backer voted flavor! Of course community suggestions are more than welcome for additional ideas on stretch goals. I truly hope we have the opportunity to expand on this soon. Thank you, Kickstarter!
Risks and challenges
There is always a risk associated with the production of anything. Time constraints on the production end or additional quality assurance necessary to ensure the product meets our standards. That is why prior to beginning this Kickstarter, the legwork of finding a viable partner for production was so important. They had to have experience and be certified by FDA to provide safe products to consumers.
There is also a concern of flavor. For example: chocolate comes in thousands of flavors, and while I wish we could create the perfect flavor for everyone to enjoy, chances are not everyone will love the final product. I am a lover of food and would absolutely count myself as a chocolate connoisseur. I will only allow exceptional flavor to be produced and my hope is that this can be done without slowing down our production timeline.
There is a chance that the final Backer voted flavor cannot be produced to perfection, if that is the case, I will bring the issue to the attention of all Backers so we can regroup and decide on another flavor to produce. This is the case with items such as peanut butter & jelly. While peanut butter can be produced and so can jelly, the combination flavor would be exceptionally difficult to perfect, making this flavor too hard to produce.
I promise that we will do our best to deliver on schedule. This is why we already have a set production schedule with our production partner. Our goals are aligned to produce quality product that will satisfy your Cravings!Learn about accountability on Kickstarter
Yes! Completely understand the skepticism, but it really is real. The product is very similar to Listerine Strips. The biggest difference is the flavoring. We do not claim to be a miracle cure, but it will give you a flavor of delicious chocolate and hopefully satisfy your need for that taste.
The ingredients aren't finalized as we will be working with an FDA approved manufacturer for the final formulation after the Kickstarter is complete, but here is a list of ingredients used for edible film development:
Seaweed extracts: carrageenan, agar, furcellaran, alginic acids
Plant resins: gum arabic, gum tragacanth, karaya gum
Seed extracts: locust bean gum, guar gum, tara gum
Arabinogalactan: pectin, arabino galactan
Microbial products: xanthan gum, gellan gum, curdlan, pullulan
Protein: gelatin, casein, albumin
Starch: Amylose, amylopectin
Cellulose: HPC, HPMC, CMC, MC
Happy to share the final ingredients once we are in production :)
There are specific types of equipment required to create a quality product. For example, rollers are required to ensure the desired thickness, about 1.5mil thick. In addition, the drying process is very important to have the tools to ensure it retains enough moisture (approx. 3-8%).
So overall, the primary concerns with the prototypes I’ve made are thickness of the film, proper drying of the sample, and overall consistency of the product.
I also need manufacturing help for cutting, stripping, and packaging. All are important elements to protect for quality, temperature, environment, etc.
Using our manufacturing partner we will be able to control flavor, color, size, solubility, thickness, and most of all consistency of the quality.
My love of Listerine Strips is what brought about the initial idea. It took a while to find cooking instructions I could actually figure out and follow. I discovered a recipe for edible film I could follow and replicate at the following location:
The prototypes I’ve made have inconsistencies with moisture, thickness, and solubility. However, the formula works and with added chocolate flavoring I developed the very first Cravings edible film. After that I went to professional manufacturers to discuss what is feasible and guess what :) Totally feasible!
Yes. By definition a food product has zero calories if there are less than 5 calories per serving.
This product has so few calories that, to my understanding, it will take more calories for your body to digest it than ingest it. Similar to celery, neither have nutritional value for your body, but you don’t gain any calories :)
- (31 days)