Project image
pledged of €75,000pledged of €75,000 goal
Funding Canceled
Funding for this project was canceled by the project creator on Dec 8 2017
Last updated December 27, 2017

Unico™ smartbrush (Canceled)

Brush your teeth in just 3 seconds!

Unico™ smartbrush (Canceled)

Brush your teeth in just 3 seconds!

pledged of €75,000pledged of €75,000 goal
Funding Canceled
Funding for this project was canceled by the project creator on Dec 8 2017
Last updated December 27, 2017

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

Project supporting material callout image

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.


Unico™ is the fastest Oral Hygiene Device ever! 




1) Insert the toothpaste into the Power Unit

2) Double tap the Power Unit to start washing process and wait 3 seconds

3) Rinse your mouth and...finish!


Simple, Smart, Fast.


Brushing your teeth is a long and boring task. Dentists recommend brushing teeth after each meal and dedicating at least 3 minutes to it each time. It follows that through the course of your life you should spend more than 200 full days brushing your teeth! Your time is precious and should not be wasted! With Unico™ this will no longer be the case! The solution is given in simple mathematical operations: according to dentists, the time we have to spent on tooth-brushing is 180 seconds --> 5.62 seconds for each of the thirty-two teeth we have --> 1.87 seconds for each of the three exposed surfaces of each tooth.

Thanks to its design, Unico ™ is able to clean all the exposed tooth surfaces at the same time, the result is that your mouth will be perfectly clean in just 1.87 seconds! We brought the total time up to 3 seconds just to give you an even more effective cleansing and to give you the time to at least quickly do your hair or spray on some perfume while you are using it.




With traditional toothbrushes, both manual and electric, the quality does not depend much on the type of toothbrush, as we have been accustomed to thinking over the years by media, but rather on the way it is performed and the time that you dedicate to it. Unico™ is the only device that performs the circular movements recommended by dentists, the Bass method, perfectly and automatically. The mouth unit comes with ergonomic and flared brushes that allow you to reach all the exposed surfaces of the teeth and the interstices between one tooth and the next one without damaging the enamel of the teeth and the gums.




Although the energy required in manual tooth-brushing is not high, it is still a very, very boring action to accomplish. The electric toothbrush solves only partially the problem since it is necessary to hold it and shake it in all directions to reach each exposed surface of each tooth. With Unico™ The problem is solved, the Power Unit is small and lightweight. In this way it will be light enough to be held in the mouth with a slight pressure without using your hands.


Bathroom products do not always have eye-catching designs and are intended only for their functionality. Unico™, is a functional product with a sophisticated design that will help glamorize your bathroom as well! Its minimalistic and high tech look has been handled in detail by expert designers. High quality materials have been used. Moreover, during its use, it guarantees reduced noise levels compared to a traditional electric toothbrush! From a technical standpoint, Unico™ Power Unit will mounts an electric motor suitably sized to give the many brushes the right scrubbing power. The ultimate generation rechargeable battery is made of lithium ion, it NEVER has to be replaced.




Thanks to the antibacterial silicone material with the right flexibility, the mouth unit of Unico™ fits comfortably into all the dental arches of both men and women. 

We have studied and verified that there is a direct correlation between people’s heights and the size of their mouths. For this reason we have created four formats of mouth units (for both children and adults, whit or without braces):  

Large size – for people over 170 cm (over 5ft 7in)  

Medium size - for people from 155 cm to 170 cm (from 5ft 1in to 5ft 7in)  

Small size - for people from 140 cm to 154 cm (from 4ft 7in to 5ft)  

Extra Small size – for children from 125 cm to 139 cm (from 4ft 1in to 4ft 6in)  

Note: After the campaign closes, we’ll send out a survey for you to pick the sizes you want in your Unico™ kit.



Unico™ will be equipped with a system that injects the right portion of toothpaste directly on the teeth by leveraging the perforated rotating pin of the various brushes. This is to reach and sterilize all exposed teeth, gums and tongue surfaces and to minimize the waste of toothpaste currently occurring with traditional toothbrushes. Due to this, we can offer you a fully automated mouth cleaning using a toothpaste that meets ADA requirements. The toothpaste is contained in practical bottles to inject it into the dedicated power unit compartment. A micro pumping system carries the toothpaste in the mouth unit then a micro hydraulic circuit distributes it between the various nozzles. Unico™ toothpaste functions both as a toothpaste and a mouthwash. Thanks to its special natural formula, Unico™ toothpaste incorporates a whitening function, protects your teeth and gums, sterilyzes your tongue and helps keep your breath fresh throughout the day. There are some special nozzles in the mouth unit that splash toothpaste over the tongue. You can find the number of bottles in the summary table of the various avaible kits. When the bottles empties, no problem, you can buy them directly from our website at a modest price!




We are currently used to rinsing our toothbrushes under the water before placing it in a non-hermetic container. This is also a harmful habit since water does not disinfect, on the contrary, it favors the proliferation of bacteria and molds. That is why we have designed the Unico™ Dock & UV Station with a separate UV rack for each Mouth Unit (1.5W, 100–240V, 50/60Hz, ≥2000uw) This way you will always be 100% sure that you are placing a clean and sterilized unit in your mouth.



Unico™ Power Unit is rechargeable. The battery charges via induction with automatic worldwide voltage adjustment (100-240 V, 50/60 Hz) and overcharging protection. The Dock Station is powered by a wall outlet with the latest generation USB type-C wires (20V, 100W). Many of you will ask themselves, given the shape of the Dock station, if you need to buy two unico™ basic kits to meet the needs of the whole family. The answer is NO. Unico™ is designed with a modular architecture to meet both the needs of couples and large families! In fact, you can also add up to two extra UV Stations to the basic kit by choosing all the different sizes of the mouth units to be inserted.



Unico™ is designed to make cleaning your teeth extremely easy and fast, so there is no button to press, just double tap your finger on the power unit to start the automatic washing cycle. After 3 seconds, the power unit will stop itself. However, each of us is unique! That's why we are creating an app for iOS, Android and Microsoft devices that you can download for free from your store. Unico™ app is simple and intuitive. It will allow you to connect your smartphone to Unico™ setting washing time and speed of brushes rotation as you wish. Settings can be changed and saved for each couple/family member. The app will also allow you to have direct access to our website to receive any kind of support and to purchase accessories.



We care about your taste! Choose what you prefer! 

- Total black

- Total glossy white

- Total satinated grey

Note: After the campaign closes, we’ll send out a survey for you to pick the color of Unico™ you want.

To close the circle, let's now talk about maintenance. As we said earlier, with Unico™ you will have perfect oral hygiene 60 times faster than with a traditional toothbrush. This means that every single bristle of the mouth unit is used 60 times less than one toothbrush and will therefore last 60 times longer. Dentists recommend to change the toothbrush after 3 months, so you can imagine how durable our product is in comparison. Given the higher brushing speed and the efficiency of the UV Station cleaner, the last of your thoughts will be buying a new one! The price of a mouth unit is however very small (14 € / piece). This is thanks to online sales on our website without any intermediaries.










patents documents
patents documents
















Risks and challenges

From the inventor Nicola Nichele.

Is evening, and you are completely relaxed on the sofa watching a movie. The movie ends, you are sleepy and you just want to go bed...but have to brush your teeth.

I do not know if it is so for you, but for me that feeling is terribly annoying, so I invented Unico™.

Looking at the Unico™ timeline, you will definitely realize that, on the contrary to most other kickstarter projects, the idea of running a prototype has been long overdue. This is because in 2007, at the time of the invention, I was just a penniless teenager who did not want to weigh on his parent’s bank balance. At that time, 3D printing was not so widespread, as there were no crowd funding platforms, which truly complicated the pathway to the realization and the marketing of a new product. In addition, moving from the idea of a device so innovative to its realization also involved possessing the knowledge to make it works, knowledge that I furthered and obtained for later, with the years I spent studying Product Innovation Engineering at Padua University and thanks to the collaboration of experienced technical meets over time. Once we had achieved our economic independence, we decided to invest in Unico™ in a serious manner. Once we solidified the idea, we have been involved in creating this Kickstarter campaign.

Now we just have to collect the necessary funds to finish the design and production of the molds to get to provide a perfect product in terms of quality and aesthetics.

Our goal is to chage the habits of the whole world for the better! Thank you very much!

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Funding period

- (60 days)

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