First, your privacy IS our business. You are paying to be completely anonymous and secure while browsing. Secondly, you get a brand new cookie free browser with each browsing session. That disposable browser, along with all cookies and history, are deleted when you’re done. We purposely made it so that if ANYONE wanted to target ads to you, they would have to know which one of our locations you logged into, which machine of the many being used, the exact time logged in, and the temporary id of the browser.session. As you can see, TraceFree was built for anonymity, privacy and security...NOT data gathering! We take your privacy VERY serious.