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Naturally occurring “Heart Shaped Chewed Gums” on the streets captured by cellphone camera. Printed as decals and installed on windows.
Naturally occurring “Heart Shaped Chewed Gums” on the streets captured by cellphone camera. Printed as decals and installed on windows.
Naturally occurring “Heart Shaped Chewed Gums” on the streets captured by cellphone camera. Printed as decals and installed on windows.
64 backers pledged $2,201 to help bring this project to life.

About this project

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Participatory GumHearts Installation “LOVES”

$2,201

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March 26th 2013, 8:38am, Broadway x 38th St. Astoria NY.
March 26th 2013, 8:38am, Broadway x 38th St. Astoria NY.

Participatory Installation “LOVES”, naturally occurring HEART configuration will take place at the Maple Grove Cemetery and Queens Flushing Library.

My name is Niizeki Hiromi. I am a New York-based artist, originally from Tokyo, Japan. I am reaching out via Kickstarter in the hopes of gaining your support for a very special public art project . My participatory art project entitled “LOVES” involves photos of the discarded chewing gum found on the streets of the five boroughs of New York City, as well as locations around the world.

This project developed over the past several years as I discovered the many inadvertent patterns along every street and sidewalk marked with speckled formations of discarded gum. And in my fascination, I have taken to documenting each formation of chewing gum using just my cell phone camera. The resulting images are often quite beautiful, each with its own unique shape and color. However, it is the naturally occurring HEART shapes, which have formed by mere coincidence, that fascinate me most and have become the focal point for this project.

“LOVES” Digitally printed GumHearts as decals.
“LOVES” Digitally printed GumHearts as decals.
Opposite side of GumHearts will be printed in Vivid Crimson.
Opposite side of GumHearts will be printed in Vivid Crimson.

In the interest of connecting the arts to the general public, my project invites anyone in NYC or around the world to explore their own streets and sidewalks and capture any heart shapes you discover using your own cell phone cameras. So far, there have been many participants (from the U.S., Japan, and parts of Europe) who have sent me their captured GumHearts, which I have collected through social media. 

Each of the GumHearts are then digitally removed from their original background, and edited into a stunning digital image. They are then enlarged and digitally printed as self-adhesive removable decals which are laser cut along the outline of the shape, ready to install onto windows and incorporated into a montage of hearts. The opposite side of each “GumHeart” is printed in a shade of vivid crimson.

This is a on-going project, that asks for your participation. Please search out the GumHearts in your area and capture them with your cell phone camera. Send your images to https://www.facebook.com/Gumhearts, or e-mail to gumhearts@gmail.com and become part of the creative process!

Public Submission: August 2, 2013. 4:55am. Near Abrera, Catalonia.
Public Submission: August 2, 2013. 4:55am. Near Abrera, Catalonia.

Currently a small version of the installation”LOVES” is up in the Brooklyn Heights neighborhood of New York, at Fabio Scalia, 155 Montague Street, http://www.fabioscalia.com through February 28th, 2014. 

Framed GumHearts Prints (5x7, 8.5x11) ~Feb.28 2014 @ Fabio Scalia, Brooklyn.
Framed GumHearts Prints (5x7, 8.5x11) ~Feb.28 2014 @ Fabio Scalia, Brooklyn.
Digitally printed GumHearts Decals ~Feb.28 2014 @ Fabio Scalia, Brooklyn. Window size of Maple Grove Cemetery is over 20 times of this small installation.
Digitally printed GumHearts Decals ~Feb.28 2014 @ Fabio Scalia, Brooklyn. Window size of Maple Grove Cemetery is over 20 times of this small installation.
August 31, 2012. 10:36am. JR Fukushima Station, Fukushima, Japan.
August 31, 2012. 10:36am. JR Fukushima Station, Fukushima, Japan.

If funded successfully, “LOVES” will be exhibited at Maple Grove Cemetery in Kew Gardens, NY, from February to March, 2014, including Valentine’s day and March 11th, the 3rd anniversary of the massive earthquake, Tsunami, and Fukushima Nuclear Plant incident which have killed over 18,000 people in Northern Japan, where the majority of my family are from.  I find this particular time of year to epitomize the reality of our life. Both drawing from the heartfelt and harsh ironies of our lives and directing our awareness to those things which embody both beauty+grit, bliss+sadness, pleasure+pain. Whatever happens, wherever you are, time goes by.

Maple Grove Cemetery :  http://www.maplegrove.bizhttp://www.friendsofmaplegrove.org  The not-for-profit, non-sectarian rural cemetery, 65 acres of quiet open space, despite being in New York City. It is filled with many loved ones who once thrived, and now exist among endless grave sites. The expansive windows of the Center that overlook the cemetery and lake will be used for the installation. You will view the quiet wide open winter view of the cemetery over the vivid crimson GumHearts from inside of the Center. From the cemetery, you will view the colorful GumHeats on the windows. The general public will be invited to visit the cemetery.

Center, Maple Grove Cemetery, where “LOVES” would be installed when successfully funded.
Center, Maple Grove Cemetery, where “LOVES” would be installed when successfully funded.

In April, “LOVES” will be reinstalled in the extensive windows on the street level at the Queens Flushing Library : http://www.queenslibrary.org/flushing the second largest U.S. public library, which serves 2.3 million people. Queens Flushing Library located only several blocks away from Flushing station of #7 train subway and LIRR. This is the 11th busiest New York City subway station, and the busiest outside of Manhattan.

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I need funding to cover the cost of printing the self-adhesive removable decals, which will include double-sided digital prints, and laser cutting at professional printing lab. This is a minimum amount I need for this installation.

The amount I am trying to fund will cover only printing the decal with over 1200 edited GumHearts images for the installation at professional printing lab and fee to KickStarter. It does not cover the cost to hire assistants for installation, nor artist fees for myself. If I am able to raise more than I have set as my funding goal, the additional funds will be used to pay assistants for installation who have invested a great deal of time and energy to bring this project together. GumHearts decals will be shared at the both Queens venues. Please give whatever you can to support this very special opportunity that allows you to become a central part of my creative process. 

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Rewards:  For your very generous donation you will receive either a GumHearts Post Card, GumHearts Tattoo Sticker, custom GumHearts shopping bag, or a limited edition GumHearts installation Photo.

 *For those who can afford to make a more substantial donation the artist will design a custom GumHearts installation which she will install on your own windows!

Thank you so much for getting involved and for your support!

Assorted GumHearts Tattoo Stickers.
Assorted GumHearts Tattoo Stickers.
GumHearts Paper Bag M and L  Digital Inkjet Print on Paper. Hand Folded by Artist.
GumHearts Paper Bag M and L Digital Inkjet Print on Paper. Hand Folded by Artist.
Numbered and signed. Edition 100 / each size.
Numbered and signed. Edition 100 / each size.

www.niizekihiromi.com

https://www.facebook.com/Gumhearts

Risks and challenges

I have the full cooperation of both Maple Grove Cemetery and Queens Flushing Library. Both venues have agreed to host my “LOVES” project and are extremely enthusiastic about the project. I am also confident about working with the professional printing lab I have chosen. I have worked with them in the past and they provide a special discounted rate to me for producing my work. The one main concern is the limited time constraints. It is my hope that I will have the confirmation of committed funds in a timely manner so that I can begin working with the lab and present my project by Valentine’s day.

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  1. Select this reward

    Pledge $1 or more About $1.00

    My heartfelt gratitude + Photograph of the installation e-mailed to you.

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    Pledge $10 or more About $10

    $1 reward + 1 GumHeart post card to be mailed.

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    Pledge $15 or more About $15

    $10 reward + 1 GumHearts Tattoo Stickers(about 2” x 1.5”)

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    Pledge $25 or more About $25

    $10 reward + 3 assorted GumHearts Tattoo Stickers(about 2” x 1.5”) mailed.

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    Pledge $50 or more About $50

    $10 reward + 10 different assorted GumHearts Tattoo Stickers(about 2” x 1.5”)

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    Pledge $85 or more About $85

    $50 rewards + M-size GumHearts paper bag(7” x 5.5” x 2 3/4”). Hand folded, Numbered and signed. Edition of 100.

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    Pledge $100 or more About $100

    $1 reward + Unframed, Signed Photograph of the installation once it is completed either one of Maple Grove Cemetery or Queens Flushing Library. This will be a 5x7 print documenting the installation.

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    Pledge $160 or more About $160

    $1 reward+ 5 GumHearts postcards + 5 L-size GumHearts paper bag(8 ¼”x 6 ¼” x 3”) so you can share with others for special event. Hand folded, Numbered and signed. Edition of 100.

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    Pledge $200 or more About $200

    $1 reward + Unframed, 2 Signed Photographs of the installation after completion.( one photo from each of Maple Grove Cemetery and Queens Flushing Library. )This will be a 5x7 print documenting the installation.

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    Pledge $500 or more About $500

    $200 reward + 3 your choice of GumHearts photo Print(unframed, archival quality, 5x7) Edition of 15, numbered and signed.

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    Pledge $800 or more About $800

    $200 reward + 3 your choice of GumHearts Photo Print (unframed, archival quality, 8.5 x 11”) Edition of 15, numbered and signed.

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    Pledge $2,200 or more About $2,200

    I will create a small Version of GumHearts window on your own window. Maximum size of 8’ x 8’. Within 5 borough New York City, One time only.

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Funding period

- (17 days)