$6,241
pledged of $50,000pledged of $50,000 goal
90
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Mon, May 2 2016 11:02 AM UTC +00:00
Broadcast NewBy Broadcast New
First created
Broadcast NewBy Broadcast New
First created
$6,241
pledged of $50,000pledged of $50,000 goal
90
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Mon, May 2 2016 11:02 AM UTC +00:00

About

We've all been there...

 project video thumbnail
Replay with sound
Play with
sound

(Streamcheese messages overlaid on static image. The police wouldn't let us into traffic to take the video.)

Stream Cheese lets you celebrate life's moments

Let the world know that your team won the regional championships, you love your cats, or your child just made honor roll... for the fourth year in a row! Stream Cheese is a battery-powered scrolling LED sign that lets you tell the world why there's a smile on your face. 

Maybe you're a shop owner and want to let people know how much you appreciate their business. Or, if you're an avid cyclist, you know the dangers of riding on a busy road. Stream Cheese helps express your appreciation or stay safe with its daytime visible brightness setting.

 project video thumbnail
Replay with sound
Play with
sound

(Remember - the irregularities in the scrolling text in the video above are due to the inability of the video camera to sync with the refresh rate of the Stream Cheese. The actual scrolling text looks perfect!)

With up to 20 customizable messages and an IR remote to help pick the right message, there are so many uses. Take Stream Cheese with you in the car or stick it in a shop window with the included suction cup mount.

Prototype of the remote control
Prototype of the remote control

The complete list of Stream Cheese features:

  • Bright enough to see in daylight
  • Long battery life (or power it from your USB charger)
  • Up to 20 customizable messages
  • Easily customizable from most devices that can access webpages
  • English, Spanish, French, and Italian language support
  • Four different scrolling modes
  • Four different power savings modes
  • Two different scrolling speeds
  • Two levels of brightness
  • Rear activity light to indicate when remote control commands are received
  • Select messages from in front or behind with the included IR remote
  • Camera mount compatibility with included suction cup camera mount

Dimensions:  6.4" x 1.4" x 2.8" (16.3cm x 3.6cm x 7.1cm)
Weight: 6.0 oz. (171g) without batteries, 8.6 oz. (243g) with batteries 
Batteries: 3 AA for Stream Cheese (not included) and 1 Coin Cell (CR2032) for the IR remote (included)

Rear activity light
Rear activity light

The Journey

Like many creative innovations, this idea popped into our heads while having a drink - just two friends talking over a beer.  Actually, the seeds of the idea were planted on our way to the bar. Atlanta traffic is challenging. This day was no different—except for the mind-numbing number of people tailgating and driving with their high beams on. We wanted to tell them, "Hey, you're [insert whatever transgression here]!" Pulling out our phones, we searched for LED signs. Great: there's a whole bunch of them. One even has two suction cups to stick it on the car window. Ordered one, right then and there.

We were so excited when the package arrived! Our excitement quickly turned to disappointment. It took almost 10 minutes to program the first message. The sign was sooo dim you couldn’t read it during the day. The power cord was awkward to install. Completely underwhelmed.

For the next week, we looked around some more and found that most of these signs were programmed through the remote control. Only some of them (the expensive ones) addressed being visible outside in daylight. None of them had a battery-powered option. That’s when we decided to build Stream Cheese.

But, Stream Cheese is not just about mouthing off to the car behind you. What inspires us, are the people who share really great stuff with the world, like: "my child made honor roll!", or "I just ran a marathon!". Stream Cheese is your electronic bumper sticker, showing your support for your local sports teams, telling people to get a Labrador, and promoting PEACE. 

There are safety reasons to use Stream Cheese, too. If you’re a cyclist, you can hang it on the back of your bike to be more visible on the road. Take Stream Cheese out of its enclosure and wear it on your running vest. There are so many uses for Stream Cheese, we can’t think of them all!

Why Stream Cheese Is Better

To build a better LED sign, we knew Stream Cheese needed to do three things:

1)  Be bright enough to see during the day
Once we’d conquered the high-brightness daylight setting, we added a lower-brightness setting for indoor or night-time use.

2)  Be battery-powered
To pull this off, we had to be power conscious. So we added four power-saving modes: sleep after 10 seconds, 20 seconds, 30 minutes, or after scrolling the message twice. In these modes, the batteries will last up to 6 months.

There’s also the option to keep the device on all the time. In this continuous mode, the three alkaline AA batteries will last up to eight hours in high-brightness mode and up to twenty-four hours in low-brightness mode. And for people looking to run Stream Cheese longer, we added a micro USB port to plug into a USB charging block or mobile power bank. 

3)  Be EASILY customizable
This last one was a good challenge for us. We knew we needed a keyboard and a screen. And we didn’t want to have to force software updates on you for the next 10 years for lots of different platforms. That’s when we realized headphone jacks are everywhere....and web browsers are advanced enough to play audio. Putting the two together, we came up with a system that uses the audio jack to customize messages via a web page.

How long can a message be? Stream Cheese gives you the freedom to accommodate up to 2,000 characters divided into as many as 10 messages. If that doesn’t sound like enough, we added a second section that allows 2,000 more characters divided up into a different set of 10 messages. 

We also included two scrolling speeds for those longer messages and added different scrolling modes to display text upside down; scrolling left, right, or backwards; or in reverse (like the hood of an ambulance). The standard threaded hole on top of the enclosure will accommodate a standard 1/4-20 camera mount screw, giving you a wide range of installation options.

 project video thumbnail
Replay with sound
Play with
sound

Above is Stream Cheese scrolling in "Mirror Mode" so when you mount it in the front windshield, cars ahead of you will be able to read your message in their rear-view mirror. 

Back of Stream Cheese
Back of Stream Cheese

What’s Next

Here’s where we are today: we have working printed circuit boards and a design for the enclosure, which we’ve prototyped on a 3D printer. We’ve also tested a few CNC milled enclosures, which are closer to the actual plastic injection-molded enclosures. The software is feature complete and being tested. Now we need your help to start the manufacturing process. 

Every pledge we receive in this Kickstarter campaign will be used towards manufacturing Stream Cheese. Our largest expenses are the plastic injection mold, bulk orders for all the components, and setting up our first assembly run. With your support, we plan to have Stream Cheese market-ready by July 2016.

We’ll continue to post our progress throughout the campaign. We hope you’re as excited as we are and will help us complete our journey!

...or share our project by clicking at the top
...or share our project by clicking at the top

P.S. If you plan to use Stream Cheese in your vehicle, please check local laws regarding third-party modifications to your vehicle.

Music: http://www.bensound.com/royalty-free-music

Risks and challenges

We have worked very hard to minimize the risks involved with Stream Cheese.

We have working prototypes and are currently testing and debugging the software. Things are going pretty well. At this point, we don't think there are any feature related risks.

We have multiple sources for most of the components. We also have multiple sources for manufacturing and assembly.

The main risk to this project is being able to build Stream Cheese at an affordable price in a reasonable time frame. Component prices fluctuate and lead time for some of the components are measured in multiple months. As of today, we are optimistic about meeting our stated dates.

We will continue to post our progress throughout the campaign.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Generous Person

    A personal thank you e-mail and project updates.

    Less
    Estimated delivery
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $5 or more About $5

    Terrific Person

    A personal thank you e-mail, project updates, and your name on our website's "Wall of Terrific People"

    Less
    Estimated delivery
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Reward no longer available

    Pledge $33 or more About $33

    (Early Bird Special) 1 Stream Cheese

    Be the first to get your own Stream Cheese. And, beat the community to this great bargain!

    We will send you a personal thank you e-mail and project updates along with putting your name on our website's "Wall of Terrific People".

    Includes:
    Remote control
    Suction Cup mount
    Audio Cable

    (If you plan on using this in a vehicle, please check your local laws about aftermarket car improvements, before pledging)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 30 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $35 or more About $35

    Own a Stream Cheese!

    We will send you a personal thank you e-mail and project updates. And, your name will be on our website's "Wall of Terrific People".

    Includes:
    Remote control
    Suction Cup mount
    Audio Cable

    (If you plan on using this in a vehicle, please check your local laws about aftermarket car improvements, before pledging)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $39 or more About $39

    Your very own Stream Cheese!

    We certainly will send you a personal thank you e-mail and project updates. And, your name will be on our website's "Wall of Terrific People".

    Includes:
    Remote control
    Suction Cup mount
    Audio Cable

    (If you plan on using this in a vehicle, please check your local laws about aftermarket car improvements, before pledging)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $42 or more About $42

    Get a Stream Cheese with wireless message programming through the included external Bluetooth audio module!

    This is a sweet bargain - your Stream Cheese and the included Bluetooth audio receiver module team up to make sure you burn ZERO calories programming you Stream Cheese from the front seat of your vehicle or from across the room!

    We will send you a personal thank you e-mail and project updates. And, your name will be on our website's "Wall of Terrific People".

    Includes:
    Bluetooth Audio Receiver Module (plugs into your Stream Cheese audio jack)
    Remote control
    Suction Cup mount
    Audio Cable

    (If you plan on using this in a vehicle, please check your local laws about aftermarket car improvements, before pledging)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $49 or more About $49

    Use Stream Cheese for your business!

    Let your customers know the special of the day, any store sales, or upcoming events.

    We will send you a personal thank you e-mail and project updates. Your name will be on our website's "Wall of Terrific People".

    Includes:
    Remote control
    Suction Cup mount
    Audio Cable
    Extra long USB cable (3 meters)
    Car USB power adapter
    Wall USB charging adapter

    (If you plan on using this in a vehicle, please check your local laws about aftermarket car improvements, before pledging)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 14 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $62 or more About $62

    Make Mine a Double!

    Get two, one for each car. Or, display it on the front and back windshield.

    Of course, we will also send you a personal thank you e-mail and project updates. And, your name will be on our website's "Wall of Terrific People".

    Includes:
    2xRemote control
    2xSuction Cup mount
    2xAudio cable

    (If you plan on using this in a vehicle, please check your local laws about aftermarket car improvements, before pledging)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Reward no longer available

    Pledge $69 or more About $69

    Double Vision!

    You understand one is NOT enough! Get two and really let the world know what you think!

    Of course, we will also send you a personal thank you e-mail and project updates. And, your name will be on our website's "Wall of Terrific People".

    Includes:
    2xRemote control
    2xSuction Cup mount
    2xAudio cable

    (If you plan on using this in a vehicle, please check your local laws about aftermarket car improvements, before pledging)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 10 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)