In 2012 we launched the Square water bottle on Kickstarter. Thanks to your support we were able to get the Square to market and it went on to win several design awards and was even featured on the cover of Wired Magazine.
The Square is a great water bottle, but we knew we could do even better. So, we spent the last two years completely re-designing the Square.
We are proud to launch our newest model of The Square. The new Square has all of the features that made the original such a hit including:
- Removable Bottom for easy cleaning
- Iconic square shape so the bottle won't roll away, but still fits in cup holders
- Quarter turn lids for easy opening and leak proof seal
- BPA free materials
- Lifetime guarantee
The New Square has all these features but in a form factor that is 25% larger (25 ounces vs 20 ounces) and at one third of the price!
Our biggest innovation with the new Square is our Modular System. We realized we could utilize the removable bottom of the Square to add components to it to give the Square additional functionality and flexibility that just isn't possible with other bottles.
We are proud to announce the first two of these modules: the Fast Flow Water Filter and the Infusing Chamber.
The Fast Flow Water Filter turns the Square into a portable water filter. Just unscrew the bottom and fill the Square via the fast flow filter, and in 30 seconds you have a bottle of great tasting, clean water. Traditional filtered water bottles use a filter inserted in the nozzle of the straw, adding resistance and making them tough to drink from. The Square filters water on the way into the bottle, so that the drinking experience isn't affected.
Each filter lasts for three months and the 100% natural Activated Carbon filter removes chlorine, disinfection by-products, herbicides and pesticides, and many other organic and inorganic contaminants that lead to bad tastes and odors.
Fruit Infusing Chamber: Fruit and vegetable water infusions provide a healthy and tasty alternative to sugar-based drinks. Simply chop up a handful of your favorite fresh fruits, place them in the infusion chamber and fill with water. In minutes you will have great tasting, naturally sweetened water. And because the Fruit infusing Chamber is located at the bottom of the Square, it holds the fruit down, maximizing its exposure to the water.
Bloom Infusion Pods: We love the taste of water infused with fresh fruit, but at times cutting up fresh fruit just isn't practical. So we developed Bloom Infusion Pods. Bloom Pods are a selection of freeze dried fruits combined with zero-calorie stevia leaf for a hint of natural sweetness. Just drop your Bloom Pod into water, wait a few minutes, and then enjoy! Plus each Pod work for several refills.
- Width: 2.5 inches, Height: 10.5 inches
- Materials: Triton plastic (BPA free) body, Polypropylene caps, Silicone washers
- Volume: 25 Ounces
- Origin: designed in America, manufactured in China
- Warranty: guaranteed for life
Risks and challenges
Re-designing the Square from the ground up hasn’t been easy. We need your help to make the Plastic Square a reality. Your support will allow us to place our initial purchase orders and cover the costs of our molds in addition to our R & D. As with all manufacturing, unforeseen delays are possible, however, with our experience of launching other products, including the high-difficulty stainless steel Square, we are confident we have done as much as possible to mitigate risks. Should any problems or challenges arrive, we will be open and transparent with all of our backers as to our progress and keep you updated as we move along.
Thank you for taking a look at our Kickstarter page and please leave any questions in the comments section!Learn about accountability on Kickstarter
- (30 days)