£6,144
pledged of £10,000pledged of £10,000 goal
96
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, January 3 2015 9:54 AM UTC +00:00
Nina IgnatiusBy Nina Ignatius
First created
Nina IgnatiusBy Nina Ignatius
First created
£6,144
pledged of £10,000pledged of £10,000 goal
96
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, January 3 2015 9:54 AM UTC +00:00

About

This campaign is offering you our top quality baby outfits from our main collection (for healthy babies). 

This is the range your will receive when supporting us. In Newborn size (50-60cm) with white, bamboo, chili, denim or rose trimming (see below). Do let us know when you pledge what colour you wish to receive.

Available from our Web shop! In 5 choices of trim colour; white, bamboo, chili, denim, rose
Available from our Web shop! In 5 choices of trim colour; white, bamboo, chili, denim, rose

As a sign of our values, we would like to support and give something to those who are experiencing life with a preemie baby, and the incredible NICU care staff who literally save lives every day. We will send a selection of our hospital range outfits to NICU wards in each country where our pledges come from.

Made for babies in hospital. Available from our Web shop
Made for babies in hospital. Available from our Web shop

OUR STORY 

Idea 

"The idea of comfortable, no nonsense and also 'Parent Friendly'  baby-wear, was born in a NICU/Neonatal ward, shortly after I gave birth to my own my preemie baby daughter." 

Challenge 

"I remember being so frustrated and sad that I could not dress her when she was in the incubator because of the life supporting wires and cannulas attached to her. Two trained staff are normally needed to remove the wires, change the baby and then safely reattach the wires and cannulas. 

Solving this one problem above all else has driven me to where I am today. I wanted to make a parent friendly range of smart clothes for hospitalised babies, so parents CAN be involved in the dressing and caring for their own baby while in an incubator and/or attached to wires and tubes. 

I am proud that Beibamboo has won multiple design awards and has been received extremely well by NICU healthcare professionals (see user comments below).

Today, Beibamboo offers smart, comfortable clothing for newborn up to 3 years old for both hospitalised babies and those that are healthy." 

- Nina Ignatius, Beibamboo Founder. Winner of the 2013 listed "40 Women To Watch Over 40" as mentioned by Forbes for Innovation and Disruption.

As seen in...
As seen in...

Plus... on various international TV channels and radio shows in Finland, Sweden, Korea, China...

You probably know someone who has given birth to a preemie baby. 

Premature birth is the birth of an infant before the 37th week of pregnancy. Preemie birth accounts for at least 1 in 10 babies born.

Infection rates  - a major risk in hospitals

Every time cannulas or other devices are removed from a baby and then re-attached, the risk of infection and pain grows. The Beibamboo designs minimize these problems.

Why does a small child need clothing in hospital? 

  • Very small babies, especially those born prematurely, cannot regulate their body temperature. Bamboo viscose has silk like qualities that feels warm if the temperature is cool, and feels cool when the temperature is warm. 
  • Bonding between parents and baby is crucial for both parties.The sooner and more intimately a parent is able to bond with their baby, the better it is for both parents and baby. Basic parental tasks, like dressing and nappy changing, can be a struggle at the NICU.
  • Isolation between parents and infants due to complex life support apparatus places immense strain on parents, leading them to feel less confident, more alienated from their infants, and incompetent in their role as parents. -(Reference; Closeness and separation in neonatal intensive care, Acta Paediatrica Issue Volume 101.
Parental bonding is healthy for both parents and baby
Parental bonding is healthy for both parents and baby

15 Million Preemie babies are born each year 

  • Each year in the United Kingdom, preterm birth affects nearly 60,000 families - that's 1 in every 10 infants born.  
  • In the United States that figure is around 500,000.
  • Preterm-related causes of death in the US, all together accounted for 35% of all infant deaths in 2009, more than any other single cause.  
  • Preterm related birth is also a leading cause of long-term neurological disabilities in children. 
My daughter at just a few days old in Kangaroo care
My daughter at just a few days old in Kangaroo care

Parental Involvement has a huge impact on babies well being 

One of the only actions that parents can take to care for their preemie baby in a NICU ward is called ‘Kangaroo Care’. 

Kangaroo care is a technique practiced on newborn, usually preterm infants where the baby is held, skin-to-skin with an adult, preferably the parent.

See what else Wikipedia has to say about Kangaroo Care  

Our hospital range allows parents to change their baby while in the incubator, giving parents something they truly desire – the ability to take care of their baby through close and regular physical contact.

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Il Divo Singer Sebastian Izambard, and father of preemie twins, shares his feelings and support for our Kickstarter campaign. 

BENEFITS OF PARENTAL BONDING

Why is it important for parents to be involved in the care of their preemie baby? How can Beibamboo Hospital Clothing be useful? Parental Involvement helps, more than you can imagine.

According to a recent study by Mount Sinai Hospital, Toronto, some amazing facts were proven.

This study looked at the health impact of parental involvement in the care of their preemie babies, producing the following results:

  • 100% reduction in infection rates
  • 25% reduction in treatment errors
  • 25% increase in weight gain
  • 80%+ increase in breastfeeding

- Parental presence and touch is proven to speed up the recovery of a sick child; 
“There was a 25 per cent improvement in weight gain of the babies who were looked after by the parents,” he says. “Breastfeeding rates doubled from 40-something per cent to over 80 per cent. Infection rates fell from 11 per cent in the nurse group to zero in the parent group. Treatment errors dropped by 25 per cent. Parental satisfaction went up, parental stress went down."

- Positive effects on infant brain development, the psychological well-being of parents and the parent-infant relationship were also seen. 

- Supporting parents’ ability to interpret their infant and supporting their empowerment has significantly shortened the length of hospitalization (29), decreasing separation of the infants from their families and homes.  (Reference; Closeness and separation in neonatal intensive care, Acta Paediatrica Issue Volume 101, Issue 10, pages 1032–1037, October 2012). 

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This is baby Noa, born in week 31, getting dressed for the first time ever in a Beibamboo Baby Grow

All of our outfits, both from our Main Collection and Hospital Collection have been designed with your baby's comfort, happiness and wellness in mind.

  • Fold over mitts – prevents your baby from scratching or pulling wires
  • Fold over foot warmers in the all-in-one
  • Very few seams - Super soft on the skin
  • All labels and zippers on the outfits are on the outside
  • Our designs work with all kinds of nappies/diapers
  • All materials are Öko-Tex 100- certified (non-toxic or harmful)
  • Double row of poppers in the baby grow - it expands as your baby grows
  • 50% bamboo, 50% organic GOTS certified cotton interlock

These features have been engineered to ensure only soft, skin-friendly material comes into contact with your baby’s delicate skin.

Importantly, when using our Hospital Collection products your baby does not feel any discomfort or pain that can occur when using regular children's clothes while in hospital.

Goals of this Campaign

The main responsibilities of our campaign is to get our Hospital Range outfits into selected NICU wards, and to raise money for the development of Beibamboo.

£10,000 worth of pledges will:

  • Provide 200 preemie babies in hospital with their first outfit(s), which will promote awareness of our products and brand.
  • Give Beibamboo the chance to improve our production methods in order to cater for a growing number of clients.

Beibamboo is looking to grow from what is effectively a buzzing startup to an established organization:

  • We want to expand our product range to cater for older babies too! (We have many ideas already and are keen to develop them!)
  • We want to improve the manufacturing, packaging and supply chain processes to be able to efficiently handle larger numbers of international orders.
  • We want to hire fantastic sales people to get out there and sell the benefits of the Beibamboo outfits to hospitals all over the world. 
  • We want to continue to refine materials and designs so that babies will feel even more comfortable. 

We are in early production NOT prototype stage. Our Outfit’s have won design awards and recommendations.

5 choices of trim colour; white, bamboo, chili, denim, rose
5 choices of trim colour; white, bamboo, chili, denim, rose

 Our Pledge Offers

Even though we are focusing the campaign on UK and US children's hospitals, we can send outfits to hospitals anywhere in the world. Drop us a message in your pledge if you have a specific hospital in mind or if you would like to receive the hospital range for personal delivery.

Delivery of items will take place by June 2015.

What do the experts say about Beibamboo?

Beibamboo outfits are being used in hospitals across Finland. Here are some thoughts from the nursing professionals:

• “Beibamboo clothes are ingenious, especially the baby grows. Absolutely the best for our department.” Marjaana Johansson, Nurse Jorvi / Jorvi Hospital, Helsinki, Childrens Ward L2

• “Makes caring for baby easy as the sleeves open fully, and we don’t need to remove cannulas. Great materials, soft against baby’s skin and feels good to touch.” Kaija Winter, Assistant Head Nurse Kätilöopisto / Maternity Hospital, Helsinki

• “ I like the Beibamboo clothing because they are easy to put on and remove, especially when the patient has IV cannulas, or is on ventilator support. Also parents of the babies have praised the materials and the look of the clothes.” Elena Åhl, Nurse Jorvin Sairaala, Espoo

• “Pleasant material, timeless colours. Possible to dress patients with IV cannulas and wires.” Kati Peippo, Assistant Head Nurse Children's Hospital, Helsinki NICU dept. K7

• “Beibamboo clothes are of great quality and soft materials. The sizing is correct for preemies and the clothes are easy to put on because of the fully opening designs. Timeless, beautiful design.” Virpi Körkkö, Assistant Head Nurse, Oulun Yliopistollinen keskussairaala / Oulu University Central Hospital, Oulu, NICU  dept. 55

“Beibamboo hospital clothing for infants are made of quality materials, the designs suit our patients and our nurses feel they are easy to use.” Ulla Maija Ahola, Head Nurse Lapin keskussairaala / Lapland Central Hospital, Rovaniemi, Childrens Ward

Stella, now 7 yrs, is a fun, smart daredevil! (braver than me, in fact..!)
Stella, now 7 yrs, is a fun, smart daredevil! (braver than me, in fact..!)

Risks and challenges

We have worked extremely hard over the last 4 years to get our products ready for mass use in hospitals and homes all over the world.

Kickstarter is the perfect platform for us to find supporters who can help us scale up our manufacturing and fulfillment operations.

MANUFACTURING: We manufacturer all of our outfits to a very high standard. Any products that are used in a hospital environment must be made with special care and attention to detail, to ensure that when they are delivered they safe and ready for use.

FULFILLMENT: Depending on how well our campaign goes, the delivery dates may change. We expect that the delivery of items to you and to the hospitals will take place by June 2015. Any changes to this date will be published as soon as we are given them.

We are working with a manufacturer with years of experience delivering excellent, high quality products worldwide. There may be some challenges along the way, but any obstacle will be tackled head on. If additional expertise is needed, we will bring in the right people to help us deliver on our promises.

Every pledge counts towards getting us to our goal. Help us fill the worlds hospitals with clothing that brings parent and baby closer together. And receive yourself the most advanced, engineered outfits for babies available today.

Please share our campaign with friends and family.
THANK YOU for your help, belief in us and support for our campaign!

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £5 or more About US$ 6

    BIG THANK YOU - You will be mentioned on the BIG THANK YOU wall on our Web site. You will also get a copy of our weekly Kickstarter Newsletter, letting you know how we are getting on.

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    Pledge £10 or more About $13

    Visibility Reflectors allow drivers to see you in the dark from up to 500 ft away, giving them extra time to slow down and stop if needed. For £10 we will send you 3 x life saving Beibamboo reflector badges (in 3 different colours). You will also be mentioned on the 'BIG THANK YOU' wall on our Web site.

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    Pledge £14 or more About $18

    FOR YOU: 1x Regular Beibamboo Bonnet. FOR A HOSPITAL: We give £7 worth of Beibamboo Hospital Wear to a selected NICU in your country. You will also be mentioned on the 'BIG THANK YOU' wall on our Web site. (Your item will be from the Main Collection in newborn size 50-60cm with white, bamboo, chiii, denim or rose trim.)

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    Pledge £24 or more About $30

    FOR YOU: 1x Regular Beibamboo Trousers. FOR A HOSPITAL: We give £12 worth of Beibamboo Hospital Wear to a selected NICU in your country. You will also be mentioned on the 'BIG THANK YOU' wall on our Web site. (Your item will be from the Main Collection in newborn size 50-60cm with white, bamboo, chiii, denim or rose trim.)

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  5. Select this reward

    Pledge £28 or more About $35

    FOR YOU: 1x Regular Beibamboo Wrap-Around Baby Grow. FOR A HOSPITAL: We give £14 worth of Beibamboo Hospital Wear to a selected NICU in your country. You will also be mentioned on the 'BIG THANK YOU' wall on our Web site. (Your item will be from the Main Collection in newborn size 50-60cm with white, bamboo, chiii, denim or rose trim.)

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    Pledge £36 or more About $45

    FOR YOU: 1x Regular Beibamboo Wrap-Around Sleep-Pod. FOR A HOSPITAL: We give £18 worth of Beibamboo Hospital Wear to a selected NICU in your country. You will also be mentioned on the 'BIG THANK YOU' wall on our Web site. (Your item will be from the Main Collection in newborn size 50-60cm with bamboo/green, denim/blue, chilli/red, rose/pink or white trim.)

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  7. Select this reward

    Pledge £50 or more About $63

    FOR YOU: 1x Regular Beibamboo Nigh-time Outfit (Sleep-Pod + Bonnet). FOR A HOSPITAL: We give £25 worth of Beibamboo Hospital Wear to a selected NICU in your country. You will also be mentioned on the 'BIG THANK YOU' wall on our Web site. (Your item will be from the Main Collection in newborn size 50-60cm with white, bamboo, chiii, denim or rose trim.)

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  8. Select this reward

    Pledge £65 or more About $82

    FOR YOU: 1x Regular Beibamboo Day-time Outfit (Baby Grow + Trousers + Bonnet). FOR A HOSPITAL: We give £33 worth of Beibamboo Hospital Wear to a selected NICU in your country. You will also be mentioned on the 'BIG THANK YOU' wall on our Web site. (Your item will be from the Main Collection in newborn size 50-60cm with white, bamboo, chiii, denim or rose trim.)

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  9. Select this reward

    Pledge £100 or more About $126

    FOR YOU: 1x Regular Beibamboo Complete Set (Sleep-Pod + Baby Grow + Trousers + Bonnet). FOR A HOSPITAL: We give £50 worth of Beibamboo Hospital Wear to a selected NICU in your country. You will also be mentioned on the 'BIG THANK YOU' wall on our Web site. (Your item will be from the Main Collection in newborn size 50-60cm with white, bamboo, chiii, denim or rose trim.)

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    Pledge £150 or more About $189

    ADULT SIZE Beibamboo One-Piece Jump Suit (Adult sizes M, L, XL). Limited Edition - Exclusive for Kickstarter! Made with the same soft bamboo/organic cotton jersey as our baby collections. Delivered to you. FOR A HOSPITAL: We give 5x Bonnets (from our specially designed “Hospital Range”) to a selected children's hospital in your country. You will also be mentioned on the 'BIG THANK YOU' wall on our Web site.

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    Pledge £200 or more About $252

    FOR YOU: 2x Regular Beibamboo Complete Set (Sleep-Pod + Baby Grow + Trousers + Bonnet). FOR A HOSPITAL: We give £100 worth of Beibamboo Hospital Wear to a selected NICU in your country. You will also be mentioned on the 'BIG THANK YOU' wall on our Web site. (Your sets will be from the Main Collection in newborn size 50-60cm with white, bamboo, chiii, denim or rose trim.)

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    Pledge £500 or more About $629

    FOR YOU: 1x Beibamboo Regular Wear “Full Monty” - 1 item from each of our models in all sizes from newborn to 3 years (16 items/pieces)- FOR A HOSPITAL: We give £250 worth of Beibamboo Hospital Wear to a selected NICU in your country. You will also be mentioned on the 'BIG THANK YOU' wall on our Web site. (Your set will be from the Main Collection with white, bamboo, chiii, denim or rose trim.)

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    Pledge £1,000 or more About $1,259

    FOR YOU: 2x Beibamboo Regular Wear “Full Monty” - 2 items from each of our models in all sizes from newborn to 3 years (32 items/pieces)- FOR A HOSPITAL: We give £500 worth of Beibamboo Hospital Wear to a selected NICU in your country. You will also be mentioned on the 'BIG THANK YOU' wall on our Web site. (Your sets will be from the Main Collection with white, bamboo, chiii, denim or rose trim.)

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    Pledge £5,000 or more About $6,294

    FOR YOU: 2x The Beibamboo Regular Wear “Total Rainbow” set; 10 items from each of our models in all sizes from newborn to 3 years (160 items/pieces)- FOR A HOSPITAL: We give £2500 worth of Beibamboo Hospital Wear to a selected NICU in your country. You will also be mentioned on the 'BIG THANK YOU' wall on our Web site. (Your items will be from the Main Collection with white, bamboo, chiii, denim and rose trim.)

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Funding period

- (30 days)