The Balboa Theatre opened in 1926 and has served San Francisco's Richmond district continuously since then. Every year, thousands of residents of all ages visit the Balboa to relax and enjoy the magic of the movies in a classic neighborhood setting. We want this tradition to continue, but we need your help.
After 100 years of movies being screened from film, Hollywood is converting to digital. Every theatre must upgrade it's projectors and associated equipment and it must be done by the end of this year. Upgrading the projection and sound equipment in both of the Balboa's auditoriums will cost close to $150,000. This goal of this Kickstarter campaign is to raise the funds to cover the cost of the digital upgrade for one of the Balboa's two auditoriums. Any funds raised above the goal will be put towards upgrading the second auditorium.
Unfortunately, classic cinemas like the Balboa are rarely able to compete against modern multiplexes. The Balboa is able to survive only because the non-profit San Francisco Neighborhood Theater Foundation holds the lease for the Balboa and covers many expenses so that the Balboa's operator, CinemaSF, can afford to keep the theatre going. To date, the Theater Foundation has enabled numerous improvements including new paint, new floors, a new heating system and new seats. The expense of the digital upgrade, however, requires this Kickstarter campaign.
If the campaign is successful we will immediately upgrade the Balboa's auditorium 1 to digital and hopefully we'll be able to get work on auditorium 2 going as well. With digital projectors in place we'll be able to keep the Balboa alive offering a modern, first-class movie experience in a classic neighborhood theatre. Once the digital conversion is complete, we plan to work on other upgrades including expanding the concesssion operation to include beer, wine and food. We also hope to rehab the Balboa's aging restrooms.
And if we're not successful? Without digital the Balboa Theatre can't continue to screen new films and the theatre will likely go dark. We don't want that to happen and we know you don't want it to happen either. So please give what you can and for that we'll give you great opportunities to experience the new and improved Balboa for many years to come.
Risks and challenges
Fortunately we just installed a brand new digital projector at the Vogue Theatre so we know what we're doing. We work with professional installers to make sure the installation is done right. Unlike the Vogue which already had digital surround sound, the digital updgrade of Balboa will also include the addition of a new sound system. We already have the speakers, however, so given a little bit of extra time for installation it shouldn't be a problem.Learn about accountability on Kickstarter
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