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A cookbook that inspires you to host everyday gatherings around the table. 100+ simple, seasonal recipes and affordable wine pairings. Read more

New York, NY Cookbooks
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Funded!

This project was successfully funded on July 15, 2014.

A cookbook that inspires you to host everyday gatherings around the table. 100+ simple, seasonal recipes and affordable wine pairings.

New York, NY Cookbooks
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About this project

For information on ordering The Yellow Table Cookbook once it's for sale, please visit theyellowtable.com/order.

A huge thank you to Megan and Mike Gilger for shooting the video, Tiago Veiga for editing it, and James Shortenhaus for sharing his song.

Writing a cookbook has been my dream for the past 10 years. From culinary school in France to testing recipes for Bon Appetit, my heart's desire has remained the same: to use food to connect people around the table. I set out 8 months ago to make this dream a reality, with amazing support from my husband, my friends, and the amazing readers of The Yellow Table.

I am so excited to be sharing this project with you all! The book is nearly done, and through this Kickstarter, your pre-order allows us to print the first batch. In exchange for your $30 donation, you’ll receive a first-edition copy of The Yellow Table Cookbook: Celebrating the Art of Everyday AbundanceThey will be out this fall, and this is your one chance to pre-order them for holiday gifts!
A sneak-peek of the book!
A sneak-peek of the book!
 

THE COOKBOOK: AMAZING QUALITY, PRINTED LOCALLY

This book is going to be absolutely gorgeous – but I don’t want it to sit on your shelf! I want you to bring it into the kitchen, splatter it with olive oil and flour and spices, and use it to cook simple meals for your friends and family. I hope it inspires you to gather the people you love around your table.

We are working with Worzalla, a US-based book manufacturer that prints both for the major publishing houses and smaller projects like mine. By keeping it local, we can ensure that it meets our standard for quality while supporting the US economy. You'll be receiving a roughly 276-page 8" x 10" hardcover book printed on 80# Matte Flo paper, with Smyth Sewn binding.

Some fun shots from the book! (Food photos by Signe Birck)
Some fun shots from the book! (Food photos by Signe Birck)

PROFESSIONALLY PHOTOGRAPHED, DESIGNED, AND EDITED

The book will contain over 100 full-color, beautiful photographs. The photographer, Signe Birck, has photographed award-winning cookbooks such as Chef Ronny Emborg's recent book The Wizards.

Meanwhile, designer Katie King Rumford has lent her amazing aesthetic - with custom fonts and beautiful, hand-drawn illustrations. We're spending a lot of time thinking about how the book is laid out, to make sure it's easy to use and approachable.

Finally, Lauren Salkeld, former Senior Editor at epicurious.com is lending her professional recipe-editing skills to the book. Through the incredible readers of The Yellow Table, each recipe will have been tested three times before going to print.

Gluten-free banana cupcakes. (Photo by Signe Birck)
Gluten-free banana cupcakes. (Photo by Signe Birck)

THE BEST GLUTEN-FREE BANANA CUPCAKES YOU'VE EVER HAD!

It can be hard to find delicious gluten-free and/or vegan recipes in everyday cookbooks. While this book is not exclusively either of those, we've kept you all in mind! Recipes are denoted as gluten-free, vegan, or vegetarian when applicable. You'll get 23 vegan recipes (and nearly 50 vegetarian) and 58 gluten-free ones.

WINE PAIRINGS BY AWARD-WINNING SOMMELIER JEAN-LUC LE DU

Wine can sometimes be overwhelming, but the right wine can add so much to a dish! Jean-Luc Le Du was the sommelier of the 3-star Michelin restaurant for over 10 years before opening his own wine store Le Du's Wines in New York City. He is hand-selecting wines (and in some cases beers) to pair with each dish in the book. Each bottle will be under $25, and if you can't find it in your local wine shop, any of the pairings can be shipped to you from Le Du's.

Dinner party menu (handwritten by Sally Balt; photo by Signe Birck).
Dinner party menu (handwritten by Sally Balt; photo by Signe Birck).
DINNER PARTY MENUS FOR INTIMATE GATHERINGS

While the book can be used for every day meals, we also want you to feel comfortable having people over on a Tuesday night for a spontaneous gathering. We're including a number of suggested dinner party menus to help inspire you!

 THE DREAM

“You can make a wish, or you can make it happen…”

Writing a cookbook has been my dream for the past 10 years. Throughout my career, I’ve worked as a private chef, recipe tester, food stylist, and journalist, but above all else, I’ve had one burning desire on my heart: to inspire people to cook simple, healthy meals, and to spend time with friends and family around the table. I was fortunate enough to grow up eating nearly every meal around the yellow table, and it was there that I developed my deep love for community, conversation, and good food.

Friends gathered around the yellow table. (Photo by Signe Birck)
Friends gathered around the yellow table. (Photo by Signe Birck)

 I started The Yellow Table blog in 2011 as a place to share my recipes and stories, with the hopes that it would one day become a cookbook. But as you may or may not know, cookbook deals aren’t exactly thrown in your lap – unless you happen to be a famous chef, a famous person, or a really huge blogger. (None of which describe me!)

After years of waiting and making excuses on why I wasn’t qualified to do this, or why it would never work, a lightbulb went off in my head this summer and I realized: “You can do this!” I decided to start taking baby steps towards that dream, and it’s amazing the outpouring of support and encouragement that have come my way.

Developing recipes in my tiny kitchen. (Photo by Elise Inman)
Developing recipes in my tiny kitchen. (Photo by Elise Inman)

THE COOKBOOK DIARIES

Last October, I announced on my blog that I was going to create a cookbook. I committed to a 6-month project where I would develop, test, and shoot 100 recipes – with the help of my good friend, photographer Signe Birck – and blog about the process. I had no idea what the outcome would be, but I knew I wanted to at least try. Signe and I shot everything in my 6th floor walkup apartment (luckily it has great natural light!) and did all the styling ourselves, borrowing props from ABC Carpet & Home, and borrowing wooden flooring samples from PID Floors

Anna and Signe prepping a shot. (Photo by Elise Inman)
Anna and Signe prepping a shot. (Photo by Elise Inman)

Needless to say, there was a lot of hauling things up and down the stairs, and walking through all weather conditions with bags of groceries. It was truly a labor of love, but we did it, and I’m thrilled with what we’ve created! It’s been amazing to see how people have wanted to get involved – all of my recipe testers are blog readers who volunteered after reading one of my posts, and I found Katie (my designer) after posting that I was looking for someone to design the book.

Citrus salad with ricotta salata. (Photo by Signe Birck)
Citrus salad with ricotta salata. (Photo by Signe Birck)

 SELF-PUBLISHING

I decided to self publish for two reasons: 

  • After talking to several publishers and agents, I was told that if I got a publishing deal, the book wouldn’t come out until Spring 2016. It was so hard for me to imagine creating all of the recipes and photos, and then waiting two years to see it as a book. By self-publishing, I can have the book out to you all this fall!

  •  I wanted creative control. I love the photography in the book so much, I wanted to be able to hand-pick a designer to work with the aesthetic that Signe I had already created. (And Katie is the perfect person for the job!!) 

WHY $50,000? 

 That may seem like a lot of money, but essentially it just covers our costs for the first print run of 1500 copies. That breaks down to be $30 per book, plus warehousing and shipping costs, and Kickstarter fees.

Where’s the money going? Largely to printing costs and book materials, as well as to help us recoup the costs we’ve already poured into photography, design work, editing, and groceries for recipe-testing and shooting.

Basically if we raise $50,000 we can print 1500 books and break even. If we can raise more than our goal, we can print more books! Ultimately I’d love to print 3000 or even 5000, and see more and more people getting in the kitchen, and connecting around the table.

Risks and challenges

Any project has its risks, but luckily for us, the bulk of the work has already been done: photography, recipes, and design. There are still some tweaks to make (editing of text and photos), but mostly what remains is the printing.

There are always possibilities of delays with printing, but we are working with Worzalla to have these books printed and distributed by November. Once we hand over the book's PDF files to them later this summer, we have just a 6-week turnaround to print!

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Rewards

  • You selected
    Pledge $15 or more

    12 backers Limited (38 left of 50)

    RECIPE CARDS: A menu of 5 exclusive new recipes, not included in the book, to create for your next dinner gathering.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $30 or more

    735 backers

    COOKBOOK PRE-ORDER: One (1) first-edition copy of The Yellow Table Cookbook.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $60 or more

    151 backers

    COOKBOOK PRE-ORDER: Two (2) first-edition copies of The Yellow Table Cookbook.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    49 backers Limited (51 left of 100)

    GIFT SET: An autographed first-edition copy of The Yellow Table Cookbook + a Yellow Table apron.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $110 or more

    80 backers

    COOKBOOK PRE-ORDER: Four (4) first-edition copies of The Yellow Table Cookbook. Start your holiday shopping early this year!

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $200 or more

    25 backers

    COOKBOOK PRE-ORDER: Eight (8) first-edition copies of The Yellow Table Cookbook. (Hooray, your holiday shopping is done!)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $300 or more

    11 backers Limited (89 left of 100)

    BE IN THE BOOK: For all pledges $300 and higher, your name will be included on the Acknowledgments page of the book, and you'll also receive an autographed first-edition copy of the book + a Yellow Table apron.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $500 or more

    1 backer Limited (2 left of 3)

    ONE-ON-ONE COACHING SESSION: Cooking questions? Not sure how to throw a dinner party? Ask Anna! You'll get a one-hour Skype call with personalized coaching on cooking, dinner parties, blogging, or food-styling – whatever interests you! In addition, your name will be included on the Acknowledgments page of the book, and you'll also receive an autographed first-edition copy of the book + a Yellow Table apron.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $1,500 or more

    4 backers All gone!

    COOKING CLASS: A private cooking class for 8 taught by Anna Watson Carl, with 8 autographed first-edition copies of the book, and 8 Yellow Table aprons. We'll work together to find a good time to schedule this over the next 12 months.

    We'd also like to include your name in the Acknowledgements page of the book!

    Note: If outside NYC, airfare not included.

    Estimated delivery:
  • You selected
    Pledge $2,500 or more

    2 backers Limited (2 left of 4)

    DINNER PARTY: A private dinner party for 8, cooked by Anna Watson Carl, with suggested wine pairings by Jean-Luc Le Du + 8 autographed first-edition copies of the book. We'll work together to find a good time to schedule this over the next 12 months.

    We'd also like to include a super thank you to you in the book: a few sentences about you in the acknowledgements section. Whether to include this is totally up to you!

    Note: If you're outside NYC, airfare not included.

    Estimated delivery:

Funding period

- (42 days)