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Become confident in your own kitchen. Get original recipes, grocery delivery and clear online lessons that teach you HOW to cook.
Become confident in your own kitchen. Get original recipes, grocery delivery and clear online lessons that teach you HOW to cook.  Begins on March 4th, 2016.  Pre-Order a 1 year subscription now and save 45%!
Become confident in your own kitchen. Get original recipes, grocery delivery and clear online lessons that teach you HOW to cook.  Begins on March 4th, 2016.  Pre-Order a 1 year subscription now and save 45%!
270 backers pledged $21,929 to help bring this project to life.

About

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Up Beet Eating: Nutritous Home-Cooked Meals, Made Easy

$21,929

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We are taking a stand for great home-cooked food. We believe smart eating shouldn’t be time consuming or cost you a lot of money. We created Up Beet Eating so eating healthy becomes easy and fun.

Crafting your own meals is the key to creating delicious food that’s good for you. We send ingredients right to your door and teach you how to turn your grocery delivery into a gourmet meal. All you need to do is say “yes,” and we’ll take it from there.

 Want to experience it for yourself? Try our one week free demo:

There are a number meal planning services out there to choose from, but we are the only service that puts the focus on teaching you HOW to cook- not just follow a recipe. After a year of cooking Up Beet Meals you will know every skill you need to be confident in your kitchen.

       

Never again will you think that a “julienne” is a dance move or that “whole foods” is simply the name of that supermarket chain that sells Kombucha.

Oh, and speaking of grocery stores, with our service you won’t ever have to go to one. Ever. You can add your personal groceries to the list of ingredients we will send you, and, huzzah! More awesome food for you.

Do you eat? Do you want to be healthier? Can you boil a pot of water without burning down a building? Yes? Brilliant. This is for you. 

Up Beet Eating has meal plans for all of these diets: Omnivore, Vegan, Vegetarian, Gluten Free, Paleo, Pescetarian, Dairy Free, Cardiac, Diabetic.

Are you in grocery delivery range? Check to see: Click here and enter your postcode. If you aren't currently in delivery range, no worries! Choose the "Up Beet Eating - Without Delivery" pledge and still be involved in all the fun. We are working on partnering with more grocery delivery partners as well. 

The Up Beet Kitchen believes in giving back to the community and making sure everyone is able to eat great food. While Government Food Assistance Programs, like SNAP, provide monetary support, it’s tough to make that dollar stretch. For those who don’t know how to cook, it's easy to fall into the trap of convenience foods.

So we have created a Buy 1, Give 1 program. For every Up Beet Eating subscription that is purchased, you will help a family or individual on food assistance also eat healthy. Each week we will create and deliver a meal plan especially designed for those on limited budgets. By cooking these meals on our website, they will learn through practice how to find, prepare and cook nutritious food for themselves and their families.

Nic and Tony, the Up Beet Founders, are both registered Critical Care Nurses. On the front lines, they saw every day the devastating effect poor diet has on health - and swore they would do something about it. 

Nic went on to train as a health supportive chef in New York. For the last two years, Nic has been building a resource he hoped would help inspire and assist everyone to cook: The Up Beet Kitchen. Then we discovered a gap in our plan. The steps before cooking – namely choosing what to have and getting the ingredients – stopped a lot of people from cooking in the first place.

We couldn’t find anyone else out there who would create a meal plan, get the groceries delivered, and effectively support the creation of a healthy meal at a reasonable price – so we decided to create it ourselves.

Ultimately the best diet is not held together by dictated rules, but by a curiosity and understanding of how the food we eat is either tearing us down or building us up… ~Chef Nic

Where the Money Goes
Where the Money Goes

To date, we have been funding the Up Beet Kitchen out of our own savings. We are asking for your help now to complete the beta stage of our development, and launch the Up Beet Eating service. $20,000 is pretty small in the big scale of startups. We are only asking for what we absolutely need. We have been bootstrapping for a while so trust us, we know how to make a little go a long way. 

Healthy meals? What do you mean?
Every meal we design and send to you will be packed with nutritious ingredients. Over the course of a week, you will be eating a nutritionally vibrant and balanced diet. Plus, we do the packet reading for you so you won't get caught out by those sneaky nasty ingredients.  

What's the deal with delivery? This is an optional extra to Up Beet Eating.We have the experts on the job; Instacart is a US-wide grocery delivery organization. We have integrated our recipe shopping lists with their service so you can order groceries to your door for as little as $2/delivery. Already have that Soy sauce? Save money and remove it from your online cart.
Need eggs for breakfast? Add them before you place your order.
Out of delivery range? Select the Up Beet Eating without delivery option.

Do I have to make the meals you send me each week?
No. You have the ability to use and cook any of your past recipes. Use these to add more meals to your weekly meal plan, sub out a meal you don't like the look of or repeat a family favorite recipe. 

Risks and challenges

We are painfully aware that this project has relatively high creation costs (per recipe). However, the beauty is that once created, these recipes, delivery systems and cooking support are infinitely scalable. In order for this venture to be truly sustainable, we need a whole lot of people to get on board. We are doing everything we can to spread the word. If you believe in what we are doing, please help us grow our sustainable model by asking your friends to back us too.

Right now, we don't have the bandwidth to cater to every dietary need. We currently cater to Omnivore, Vegan, Vegetarian, Gluten Free, Paleo, Pesceterian, Dairy Free, Cardiac and Diabetic diets. Our recipes may not be compatible with more obscure allergies or restrictions. Support us and we will be able to support a larger variety of dietary needs!

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $4 or more About $4

    Sincere Thank You!

    Thank you for believing that everyone has a right to eat healthy, tasty food. We will list you on our Backers page and keep you up to date on all things Up Beet.

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  2. Select this reward

    Pledge $10 or more About $10

    Up Beet Reusable Grocery Bag and Sticker

    We will send you one packable, reusable Up Beet grocery bag, a fun Up Beet Kitchen sticker and list you on our backers page.

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    Pledge $25 or more About $25

    Three Up Beet Reusable Grocery Bags and Sticker

    And we will list you on our backers page.

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    20 backers
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  4. Reward no longer available

    Pledge $40 or more About $40

    Give a Gift these Holidays

    Gift a year of healthy meal plans to a family in a Food Assistance Program. More details in the Buy 1 Give 1 section to the left.

    We will also send you an Up Beet reusable grocery bag and one month of Up Beet Meal Plans to use yourself or give as a gift.

    Expedited Perk. Order by Dec 15th and we will deliver your bag in time for Dec 25th! It's a perfect stocking stuffer.

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    Reward no longer available 30 backers
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  5. Select this reward

    Pledge $40 or more About $40

    The Gift of Great Food

    Gift a family in a Food Assistance Program a year of health supportive meal plans suited to their budget. More details in the Buy 1 Give 1 section to the left.

    We will also send you an Up Beet reusable grocery gag and one month of Up Beet Meal Plans to use yourself or give away to a friend.

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  6. Select this reward

    Pledge $60 or more About $60

    1 Month Up Beet Eating

    The Gift of Great Food AND...

    Grocery delivery for four weeks.

    NOTE: This perk does not include your weekly cost of groceries. Please check in the details to the left that you are within delivery range and that our recipes cater to your dietary needs.

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    5 backers
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  7. Select this reward

    Pledge $75 or more About $75

    Foodie's Give and Get Special

    Everything in "The Gift of Great Food" Perk AND... We will send you an Up Beet bamboo salt box to keep your cooking salt dry and accessible. Top chefs measure with their fingers, not measuring spoons so we will also send you 12 Up Beet wide-mouthed spice jars.

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    Limited 4 backers
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  8. Select this reward

    Pledge $100 or more About $100

    One year of Up Beet Eating - Without grocery delivery

    The perfect perk for those of you outside grocery delivery range. Have the answer to "What's for dinner?" for an entire year.

    We will send you everything in the "The Gift of Great Food" pledge AND a year of meal plans, compiled shopping lists, unlimited access to the Up Beet Kitchen cooking skills platform. Gain access to live bi-weekly Kickstarter-only online tips and question sessions with Chef Nic.

    Value: $150

    This perk does the meal planning for you, but doesn't include groceries or delivery.

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    29 backers
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  9. Select this reward

    Pledge $200 or more About $200

    One year of Up Beet Eating.

    The supreme solution to "What's for dinner?" for an entire year.

    We will send you everything in the "The Gift of Great Food" pledge AND weekly healthy meal plans, free grocery delivery, unlimited access to the Up Beet Kitchen cooking skills platform, gift a meal plan to a family in a Food Nutrition Assistance program and have access to live bi-weekly Kickstarter-only online tips and question sessions with Chef Nic.

    Value: $250

    NOTE: This perk does not include your weekly cost of groceries. Please check in the details to the left that you are within delivery range and that our recipes cater to your dietary needs.

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    5 backers
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  10. Select this reward

    Pledge $250 or more About $250

    Kickstart Your Healthy You

    8 weeks with a personal health coach, life coach and fitness instructor as well as 8 weeks Up Beet Eating.

    Value $350

    Our experts are based in the US but work effectively with clients around the world.

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    Pledge $300 or more About $300

    Cooking Class with Chef Nic

    Chef Nic will host his popular cooking fundamentals class just for you and five friends. Enjoy a tasty dinner while learning how to up your cooking game. This perk will also gift a meal plan to six families in a Food Nutrition Assistance program and everyone at the class will get an Up Beet reusable grocery bag.

    NOTE: This is available in Front Range, Colorado, USA. Chef Nic will happily fly to you if you cover flights and accommodation.

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  12. Select this reward

    Pledge $500 or more About $500

    An Up Beet Dinner for Two

    Includes two Up Beet Eating packages AND...

    Chef Nic will create and cook a divine three course meal, tailored to your desires. He will even teach you how to cook it if you would like!

    Available only in Denver/Boulder/Colorado Springs, Colorado or anywhere else you would like to fly him to if you cover flights and accommodation.

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  13. Select this reward

    Pledge $1,000 or more About $1,000

    Up Beet Sponsor

    We love working with organizations whose values are closely aligned with our own. Your organization will be exclusively featured on our emails, videos and learning website for one week. THINK: *Your Logo* Here's-how-you-make-an-incredible-stir-fry video *Your Logo*

    AND...5 x everything in the "one year of Up Beet Eating - Without Grocery Delivery" for you and your staff.

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    Limited 0 backers
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    Pledge $5,000 or more About $5,000

    Up Beet Banquet

    We will design and create an Up Beet banquet for your special occasion for up to 20 people. We will share our inspiring story with your guests

    AND...20 x everything in the "one year of Up Beet Eating - Without Grocery Delivery"pledge

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    Limited 1 backer
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Funding period

- (45 days)