We are taking a stand for great home-cooked food. We believe smart eating shouldn’t be time consuming or cost you a lot of money. We created Up Beet Eating so eating healthy becomes easy and fun.
Crafting your own meals is the key to creating delicious food that’s good for you. We send ingredients right to your door and teach you how to turn your grocery delivery into a gourmet meal. All you need to do is say “yes,” and we’ll take it from there.
Want to experience it for yourself? Try our one week free demo:
There are a number meal planning services out there to choose from, but we are the only service that puts the focus on teaching you HOW to cook- not just follow a recipe. After a year of cooking Up Beet Meals you will know every skill you need to be confident in your kitchen.
Never again will you think that a “julienne” is a dance move or that “whole foods” is simply the name of that supermarket chain that sells Kombucha.
Oh, and speaking of grocery stores, with our service you won’t ever have to go to one. Ever. You can add your personal groceries to the list of ingredients we will send you, and, huzzah! More awesome food for you.
Do you eat? Do you want to be healthier? Can you boil a pot of water without burning down a building? Yes? Brilliant. This is for you.
Up Beet Eating has meal plans for all of these diets: Omnivore, Vegan, Vegetarian, Gluten Free, Paleo, Pescetarian, Dairy Free, Cardiac, Diabetic.
Are you in grocery delivery range? Check to see: Click here and enter your postcode. If you aren't currently in delivery range, no worries! Choose the "Up Beet Eating - Without Delivery" pledge and still be involved in all the fun. We are working on partnering with more grocery delivery partners as well.
The Up Beet Kitchen believes in giving back to the community and making sure everyone is able to eat great food. While Government Food Assistance Programs, like SNAP, provide monetary support, it’s tough to make that dollar stretch. For those who don’t know how to cook, it's easy to fall into the trap of convenience foods.
So we have created a Buy 1, Give 1 program. For every Up Beet Eating subscription that is purchased, you will help a family or individual on food assistance also eat healthy. Each week we will create and deliver a meal plan especially designed for those on limited budgets. By cooking these meals on our website, they will learn through practice how to find, prepare and cook nutritious food for themselves and their families.
Nic and Tony, the Up Beet Founders, are both registered Critical Care Nurses. On the front lines, they saw every day the devastating effect poor diet has on health - and swore they would do something about it.
Nic went on to train as a health supportive chef in New York. For the last two years, Nic has been building a resource he hoped would help inspire and assist everyone to cook: The Up Beet Kitchen. Then we discovered a gap in our plan. The steps before cooking – namely choosing what to have and getting the ingredients – stopped a lot of people from cooking in the first place.
We couldn’t find anyone else out there who would create a meal plan, get the groceries delivered, and effectively support the creation of a healthy meal at a reasonable price – so we decided to create it ourselves.
Ultimately the best diet is not held together by dictated rules, but by a curiosity and understanding of how the food we eat is either tearing us down or building us up… ~Chef Nic
To date, we have been funding the Up Beet Kitchen out of our own savings. We are asking for your help now to complete the beta stage of our development, and launch the Up Beet Eating service. $20,000 is pretty small in the big scale of startups. We are only asking for what we absolutely need. We have been bootstrapping for a while so trust us, we know how to make a little go a long way.
Healthy meals? What do you mean?
Every meal we design and send to you will be packed with nutritious ingredients. Over the course of a week, you will be eating a nutritionally vibrant and balanced diet. Plus, we do the packet reading for you so you won't get caught out by those sneaky nasty ingredients.
What's the deal with delivery? This is an optional extra to Up Beet Eating.We have the experts on the job; Instacart is a US-wide grocery delivery organization. We have integrated our recipe shopping lists with their service so you can order groceries to your door for as little as $2/delivery. Already have that Soy sauce? Save money and remove it from your online cart.
Need eggs for breakfast? Add them before you place your order.
Out of delivery range? Select the Up Beet Eating without delivery option.
Do I have to make the meals you send me each week?
No. You have the ability to use and cook any of your past recipes. Use these to add more meals to your weekly meal plan, sub out a meal you don't like the look of or repeat a family favorite recipe.
Risks and challenges
We are painfully aware that this project has relatively high creation costs (per recipe). However, the beauty is that once created, these recipes, delivery systems and cooking support are infinitely scalable. In order for this venture to be truly sustainable, we need a whole lot of people to get on board. We are doing everything we can to spread the word. If you believe in what we are doing, please help us grow our sustainable model by asking your friends to back us too.
Right now, we don't have the bandwidth to cater to every dietary need. We currently cater to Omnivore, Vegan, Vegetarian, Gluten Free, Paleo, Pesceterian, Dairy Free, Cardiac and Diabetic diets. Our recipes may not be compatible with more obscure allergies or restrictions. Support us and we will be able to support a larger variety of dietary needs!Learn about accountability on Kickstarter
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