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Sweetology is the first of its kind retail cake, cookie and cupcake decorating experience. Let your inner decorator loose!
147 backers pledged $20,683 to help bring this project to life.

About

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$20,683

147

Sweetology...Where Fun Takes the Cake! Is the first of its kind cake, cookie and cupcake decorating store where the time-honored and fun tradition of cake and cookie decorating begins! We have all the sprinkles, fondant, sugar art, tools and professional instruction the heart can imagine. The delicious fun is only limited by your own imagination! And now we want to bring you 3D chocolate making and edible painting!

Capture the Fun!
Capture the Fun!

HOW KICKSTARTER WORKS

Become a backer of Sweetology by choosing from the backer levels in the right hand column of the website and the amazing rewards we are offering. (NOTE:  Rewards do not appear on right if viewing on your smart phone. Desktops are best for viewing.)  If you already love Sweetology, you will find great deals.  If you have never tried Sweetology, here is the perfect opportunity. SHARE THIS PAGE AND OUR CAMPAIGN WITH YOUR FRIENDS AND FAMILY and HAVE SOME FUN! This campaign won't work without your help! Once we reach our goal, DON'T STOP BACKING...we would love to surpass our goal and bring even more fun to Sweetology or even bring it to your city!

WHY WE CHOSE KICKSTARTER

We love the idea of the community and our loyal customers being involved in making Sweetology more fun or taking it "on the road" to your house or neighborhood. Since the beginning, we have received incredible encouragement and enthusiasm from our guests and want to give back and share the delicious fun. We want our backers to feel like they are truly part of this novel concept as we roll it across the country. Make Sweetology YOUR place for delicious fun!

Come and Play!
Come and Play!

THE REWARDS

To thank you for backing and becoming a part of Sweetology, we are offering amazing rewards that are listed in the column to the right. (NOTE: Rewards do not appear on the right if viewing on your smart phone.) We feel it is important to offer you a reward that is equal or greater than the support you are giving us! Here is a sample of what we are offering... AND REMEMBER Gluten-Free, Nut-Free and Dairy Free options are available.

  • CUSTOM VALENTINE'S DAY CUPCAKE OR DECORATING KITS 
  • DECORATING PARTIES
  • CLASSROOM VALENTINE'S DAY PARTIES
  • GIRLS NIGHT OUT PARTIES
  • CORPORATE TEAM-BUILDING PARTIES 
  • PRIVATE DECORATING LESSONS 
  • CUSTOM EDIBLE CHOCOLATE IMAGES
  • VIP PARTY TO UNVEIL OUR 3D CHOCOLATE PRINTER AND TASTING OF COURSE!

AND MUCH MUCH MORE...check out all the rewards to find the best fit for you!

WHAT IS SWEETOLOGY

Sweetology is a canvas for creativity, filled with fun, sprinkled with delightful conversation and topped with satisfied smiles. From ages 2 to 92, every visit to Sweetology is a one-of-a-kind adventure creating unique cake and cupcake designs in our workshop; shopping our amazing collection of delectable treats, candy, chocolates and gifts; attending a class; hosting a party; or settling into a cozy chair to enjoy a cup of coffee, hot chocolate or a cocktail paired with one of our delicious bakery items. It’s a fun-filled chance to make a little magic by putting your heart into something deliciously fun for someone special. 

OUR STORY

Sweetology began as a dream of two entrepreneur moms. We wanted to create a business that was new and novel and just plain fun! The inspiration for Sweetology began in 1979, when Kara's mom made her a cake for her birthday inspired by the cover of Seventeen Magazine. The cake wasn't professional but it was perfect because it was made with love. More than thirty years later, we have captured that magic in Sweetology, the place where you go with your kids, grandkids, friends, business companions to unleash your creative decorator. It's delicious fun!

Sweetology's flagship store was opened in April 2014 to very positive feedback and reviews. It is currently in the Top 25 things to do in St. Louis http://vacationidea.com/destinations/best-things-to-do-in-st-louis.html and was recently highlighted by the Missouri Economic Development Department https://youtu.be/SkLYcMKJqPU as well as the St. Louis Business Journal http://www.bizjournals.com/stlouis/print-edition/2015/10/30/st-louis-character-kara-newmark.html. In short, Sweetology is growing and we want to Take The Cake on the Road while creating 3D Chocolate Fun! 

Sweetology is using its Kickstarter campaign to raise money to purchase and implement a 3D Chocolate Printer AND airbrush technology to enhance the fun and creativity at Sweetology.  If we surpass our initial goal, we plan to Take the Cake on the Road in our "Sweetmobile!" Here is an example of how the money will be used.  Our goal, at a minimum, is $20,000.  If we raise...

  • $20,000 we will purchase a 3D chocolate printer and airbrush technology to enhance the fun 
  • $45,000 we will also Take the Cake on the Road by purchasing a mobile decorating bar, the "Sweetmobile" 
  • $75,000 we will also enhance our e-commerce abilities in order to take Sweetology to any kitchen anytime bringing the delicious fun to everyone
  • $200,000 we will also open the next store... perhaps in your city!

Here is our dream...Sweetology will have the first 3D chocolate printer for retail use in the country. Think of the fun. Not only do you get to decorate the perfect birthday cake but you can top it with a chocolate profile of the birthday girl or boy or build a 3D chocolate truck to place on top.  The only limit is your imagination!

Additionally, we want to get the creativity to as many people as we can.  Imagine rolling the Sweetmobile into your corporate parking lot to say thank you to your staff for a job well done or to provide entertainment at your company picnic. Picture your child’s face when the Sweetmobile parks in front of your home for a decorating birthday party at your door. 

Sweetmobile
Sweetmobile

Initially, we are seeking $20,000 to purchase the 3D chocolate printer and airbrush technology.  If we exceed our goal then we will "rollout" the Sweetmobile mobile decorating bar.  If we surpass our $45,000 we will use the money to enhance our online store and begin developing our next store... perhaps in YOUR city!

Risks and challenges

Any start-up has risks but Sweetology has proven that its concept not only works but is fun and in high demand. Sweetology has 18 months of operations under its belt and has successfully met demand time and time again. We have a strong and established relationship with a reputable and delicious St. Louis supplier that is currently operating under capacity. However, if an unforeseen circumstance would occur, Sweetology could easily pivot to another local wholesaler for its supplies.

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Support

  1. Select this reward

    Pledge US$ 15 or more About US$ 15

    SWAK Thank you! Thank you! Thank you! You're Sweet! At this level, SEND THE LOVE and receive a half pound of chocolate covered Gummie Bears, Pretzels, chocolate covered oreos, Strawberries or Blueberries to give to your sweetheart. Yum!

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    9 backers
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    Pledge US$ 15 or more About US$ 15

    SWAK Thank you! Thank you! Thank you! You're Sweet! At this level, come into the store and receive a half pound of chocolate covered Gummie Bears, Pretzels, chocolate covered oreos, Strawberries or Blueberries to give to your sweetheart. Yum!

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    3 backers
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    Pledge US$ 20 or more About US$ 20

    Thank You! You're Sweet! At this level, come in or SEND THE LOVE and receive a custom Sweeetology two-pack "I love you" cupcakes to give to your special someone.

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    12 backers
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    Pledge US$ 20 or more About US$ 20

    Thank You! You're Sweet! At this level, come into the store and receive a custom Sweeetology two-pack "I love you" cupcakes to give to your special someone.

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    10 backers
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  5. Select this reward

    Pledge US$ 25 or more About US$ 25

    Thank you. You're Sweet! EVERYTHING CHOCOLATE! At this level, you will be one of the first to receive an edible 3D chocolate image from our 3D printer! Be one of the first in the United States to eat printed chocolate!

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    5 backers
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  6. Select this reward

    Pledge US$ 30 or more About US$ 30

    Thank you! You're Sweet! FREQUENT FLIER! With this reward, we will waive the Makery Fee for one year when you come in and decorate in the store. Upon purchase we will give you a 12 month punch card to be used when you come in and decorate. This is a savings of $120. Limit of one reward per decorator.

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    1 backer
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  7. Select this reward

    Pledge US$ 50 or more About US$ 50

    Thank you. You're Sweet! At this level, you will receive two espresso bar beverages and a 4-cupcake decorating kit with access to unlimited sprinkles, fondant and sugar art decons. If you want to SEND THE LOVE we will add Valentine or other fun fondant cookie cutters in lieu of the espresso bar beverages.

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    11 backers
    $

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  8. Select this reward

    Pledge US$ 50 or more About US$ 50

    Thank you. You're Sweet! HAVE FUN IN THE STORE OR TAKE IT HOME. At this level, you will receive two bar beverages and a 4-cupcake decorating kit with access to unlimited sprinkles, fondant and sugar art decons.

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    20 backers
    $

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  9. Select this reward

    Pledge US$ 75 or more About US$ 75

    Thank you! You're Sweet! CAKE CAMP! At this level you will receive one complimentary admission to our three-hour cake decorating camp offered throughout the summer and a custom Sweetology Cake Camp t-shirt.

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    9 backers
    $

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  10. Select this reward

    Pledge US$ 90 or more About US$ 90

    Thank you. You're Sweet! BUY 3 CUPCAKE VALUE KITS AND GET 3 CUPCAKE VALUE KITS FREE. At this level, you will receive a SIX 4 Cupcake Value Kit punch card. The value kit consists of 4 cupcakes, frosting and sprinkles to decorate in the store with full access to our coloring, flavoring and tools. Additionally, we are waiving the $10 Makery fee per visit. This is a $180 dollar value for $90 dollars.

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    6 backers
    $

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  11. Select this reward

    Pledge US$ 90 or more About US$ 90

    Thank you. You're Sweet! BUY 3 CUPCAKE VALUE KITS AND GET 3 CUPCAKE VALUE KITS FREE. At this level, we will send you, at your request, SIX individual 4 Cupcake Value Decorating Kits. The value kit consists of 4 cupcakes, colored frosting, piping bag and tips, sprinkles and two colors of fondant with cookie cutters and instructions to decorate in your kitchen on a rainy day, during the summer months or just because. This is a $180 dollar value for $90 dollars.

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    1 backer
    $

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  12. Select this reward

    Pledge US$ 100 or more About US$ 100

    Thank you! You're Sweet! FREE NAKED CUPCAKES FOR A YEAR. Come into the store to decorate and you will receive FREE CUPCAKES (limit 100) for a whole year. Unleash your inner decorator!

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    7 backers
    $

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  13. Select this reward

    Pledge US$ 125 or more About US$ 125

    Thank you! You're Sweet! GET CREATIVE! At his level, you will receive two complimentary beverages and a 6" two-layer cake decorating kit to enjoy in our store. The cake serves 8-12 people. You will receive professional instruction and unlimited access to sprinkles, sugar art decons, fondant and tools. If you want to SEND THE LOVE we will ship the cake kit to you and provide Valentine or other fun fondant cookie cutters and lots of Valentine or other decorations of your choice in lieu of the espresso bar beverages.

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    1 backer
    $

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  14. Select this reward

    Pledge US$ 125 or more About US$ 125

    Thank you! You're Sweet! GET CREATIVE IN THE STORE! At this level, you will receive two complimentary bar beverages and a 6" two-layer cake decorating kit to enjoy in our store. The cake serves 8-12 people. You will receive professional instruction and unlimited access to sprinkles, sugar art decons, fondant and tools.

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    5 backers
    $

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  15. Select this reward

    Pledge US$ 150 or more About US$ 150

    Thank you! You're Sweet! DELICIOUS FUN! Come into the store and throw a party in our private Makery. Decorate 12 cupcakes and complimentary drinks for up to 12 people. Access to an unlimited amount of toppings, fondant, sugar art decons and dedicated professional instruction.

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    7 backers
    $

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  16. Select this reward

    Pledge US$ 150 or more About US$ 150

    Thank you! You're Sweet! LET'S CELEBRATE THROUGH THE YEAR! SEND THE LOVE to anyone anywhere. Over the course of the year, we will put together 4 6" Cake Kits celebrating VALENTINE'S DAY, 4TH OF JULY, THANKSGIVING AND WINTER HOLIDAY. We send "deconstructed" cake with sugar art decons, toppings, sprinkles, fondant with pictures to create inspiration and instructions on "how to" or simply create your own design.

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    Ships to Only United States
    2 backers
    $

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  17. Select this reward

    Pledge US$ 150 or more About US$ 150

    Thank you! You're Sweet! LET'S CELEBRATE THROUGH THE YEAR! Over the course of the year, we will put together 4 6" Cake Kits, celebrating VALENTINE'S DAY, 4TH OF JULY, THANKSGIVING AND WINTER HOLIDAY. Come into the store and get inspired. You have access to unlimited materials like sugar art decons, toppings, sprinkles, fondant and professional instruction available to help you along the way.

    Less
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    1 backer
    $

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  18. Select this reward

    Pledge US$ 175 or more About US$ 175

    Thank you! You're Sweet! CLASS PARTY! At this level, you will receive cupcake or cookie decorating kits for 24 cupcakes or cookies to decorate in our store or SEND THE LOVE and take your class party on the road and set up your own decorating bar. Be inspired! This reward is not limited to the classroom. Bring it to your friends, your co-workers or your employees! Includes Valentine's Day sprinkles, decons and "loving" inspiration for lots of fun or any other theme of your choosing!

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    2 backers
    $

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  19. Select this reward

    Pledge US$ 200 or more About US$ 200

    Thank you! You're Sweet! At this level, you will receive two complimentary beverages and a 12-Cupcake Valentine's Day or other theme decorating kit to use in our store or pick up and decorate in your own home or SEND THE LOVE to that someone special. PLUS, you will receive two VIP tickets to our 3D chocolate printer unveiling party and all the chocolate you can eat!

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    Ships to Only United States
    4 backers
    $

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  20. Select this reward

    Pledge US$ 200 or more About US$ 200

    Thank you! You're Sweet! LET'S CELEBRATE THROUGH THE YEAR! Over the course of the year, you will receive a 4 Cupcake Kit every month. Celebrate ST. PATRICK'S DAY OR 4TH OF JULY, CHRISTMAS OR SIMPLY ENJOY A FUN PROJECT ON A RAINY DAY. Come into the store and get inspired. You have access to unlimited materials like sugar art decons, toppings, sprinkles, fondant and professional instruction available to help you along the way.

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    1 backer
    $

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  21. Select this reward

    Pledge US$ 200 or more About US$ 200

    Thank you! You're Sweet! LET'S CELEBRATE THROUGH THE YEAR! SEND THE LOVE over the course of the year and receive a 4 Cupcake Kit every month. Celebrate ST. PATRICKS DAY OR 4TH OF JULY, CHRISTMAS OR SIMPLY ENJOY A FUN PROJECT ON A RAINY DAY. We send "deconstructed" cake with sugar art decons, toppings, sprinkles, fondant with pictures to create inspiration and instructions on "how to" or simply create your own design.

    Less
    Estimated delivery
    Ships to Only United States
    0 backers
    $

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  22. Select this reward

    Pledge US$ 250 or more About US$ 250

    Thank you! You're Sweet! GET CREATIVE! If you want to SEND THE LOVE we will fill your shopping cart with any theme of your choosing with special instruction on how to frost the perfect canvas, make the perfect rose or work with fondant. You will receive printed or video instruction in decorating the cake of your imagination! Decorate a 9" two-layer cake of your choice with unlimited access to sprinkles, sugar art decons, fondant and tools. PLUS, you will receive two VIP tickets to our 3D chocolate printer unveiling party and all the chocolate you can eat!

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    Ships to Only United States
    2 backers
    $

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  23. Select this reward

    Pledge US$ 250 or more About US$ 250

    Thank you! You're Sweet! GET CREATIVE IN THE STORE! At this level, you will receive private instruction in decorating the cake of your imagination! Bring in 3 of your friends (4 cakes total) and each guest can decorate a 9" two-layer cake of your choice with unlimited access to sprinkles, sugar art decons, fondant and tools. Additionally, enjoy complimentary bar beverages while you decorate.

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    3 backers
    $

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  24. Select this reward

    Pledge US$ 375 or more About US$ 375

    Thank you! You're Sweet! IT'S A "SLEEP-UNDER" PARTY! At this level, we will close the store for a fun private party for 25. Celebrate a birthday, have a unique playdate, or simply get together for some fun. For $15 per guest, we will set up a cupcake bar, hot chocolate or coffee bar and play age appropriate games to entertain. Each guest will leave the party with a candy bag from the candy wall. It will be a party to remember!

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    3 backers
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  25. Select this reward

    Pledge US$ 500 or more About US$ 500

    Thank you! You're Sweet! IT'S YOUR PARTY! You will receive one complimentary Tier 1 cupcake decorating party for 8 guests with professional instruction. Each guest will receive 4 cupcakes to decorate, a custom Sweetology t-shirt and goody bag. The special guest will receive a custom cake designed just for him or her. PLUS, you will receive two VIP tickets to our 3D chocolate printer unveiling party and all the chocolate you can eat! If you want to SEND THE LOVE we will fill your shopping cart with any theme of your choosing with special instruction on how to frost the perfect canvas, make the perfect rose or work with fondant.

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    Ships to Only United States
    2 backers
    $

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  26. Select this reward

    Pledge US$ 500 or more About US$ 500

    Thank you! You're Sweet! IT'S YOUR PARTY AT THE STORE! You will receive one complimentary Tier 1 cupcake decorating party for 8 guests with professional instruction. Each guest will receive 4 cupcakes to decorate, a custom Sweetology t-shirt and goody bag. The special guest will receive a custom cake designed just for him or her. PLUS, you will receive two VIP tickets to our 3D chocolate printer unveiling party and all the chocolate you can eat!

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    3 backers
    $

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  27. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    Thank you! You're Sweet! GIRLS NIGHT OUT! You will receive one complimentary Tier 3 6" two-layer cake decorating party for 8 guests with professional instruction. Each guest will receive a cake to decorate and unlimited access to sprinkles, sugar art decons, fondant, tools and the beverage/espresso bar. PLUS, you will receive two VIP tickets to our 3D chocolate printer unveiling party and all the chocolate you can eat! If you want to SEND THE LOVE we will fill your shopping cart with any theme of your choosing with special instruction on how to frost the perfect canvas, make the perfect rose or work with fondant!

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    Ships to Only United States
    1 backer
    $

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  28. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    Thank you! You're Sweet! GIRLS NIGHT OUT AT THE STORE! You will receive one complimentary 6" two-layer cake decorating party for 12 guests with private professional instruction. Each guest will receive drinks, a cake to decorate and sprinkles, sugar art decons, fondant, and tools. PLUS, you will receive two VIP tickets to our 3D chocolate printer unveiling party and all the chocolate you can eat!

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    0 backers
    $

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  29. Select this reward

    Pledge US$ 1,500 or more About US$ 1,500

    Thank you! You're Sweet! GET CREATIVE and SEND THE LOVE! At this level you will receive one complimentary Tier 3, 6" Cake Competition Decorating Party for up to 24 people. 8-way competition….You decide the teams we provide the professional instruction through printed step by step guides and videos! Fill your shopping cart with any theme of your choosing, a "store" of materials to work with, special instruction on how to frost the perfect canvas, make the perfect rose or work with fondant! PLUS, you will receive two VIP tickets to our 3D chocolate printer unveiling party and all the chocolate you can eat! Let the fun begin!

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    Ships to Only United States
    0 backers
    $

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  30. Select this reward

    Pledge US$ 1,500 or more About US$ 1,500

    Thank you! You're Sweet! GET CREATIVE AT THE STORE! At this level you will receive one complimentary Tier 3, 6" Cake Competition Decorating Party for up to 24 people. 8-way competition….You decide the teams we provide the professional instruction, drinks and unlimited access to sugar supplies and tools! PLUS, you will receive two VIP tickets to our 3D chocolate printer unveiling party and all the chocolate you can eat! Let the fun begin!

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    0 backers
    $

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  31. Select this reward

    Pledge US$ 2,500 or more About US$ 2,500

    Thank you! You're Sweet! CORPORATE TEAM BUILDING. We close the store and bring your corporate leaders together for a fun and innovative way to explore organizational development and team leadership. Up to 20 members of your leadership team will experience a "Cake Boss" competition with facilitation by a leadership development professional to evaluate how leaders played "team," developed goals, worked outside of their comfort zones and dealt with stress. It's a fun way to build team cohesion and unity of vision. Light food and drinks provided. All cakes can be enjoyed by teams or donated to kids in need.

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    1 backer
    $

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  32. Select this reward

    Pledge US$ 3,500 or more About US$ 3,500

    Thank you! You're Sweet! IT'S YOUR PARTY! At this level, we will close the store for your own private use. Have a board meeting, wedding shower, throw a party. Its up to you! Our space, our clean-up! We will cater all the food and drink and provide a cupcake decorating bar or sweet treats in the store.(limit 50 people). PLUS, you will receive four VIP tickets to our 3D chocolate printer unveiling party and all the chocolate you can eat!

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    0 backers
    $

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    Pledge US$ 5,000 or more About US$ 5,000

    Thank you! You're Sweet! Thank you! You're Sweet! CORPORATE TEAM BUILDING. We close the store and bring your corporate leaders together for a fun and innovative way to explore organizational development and team leadership. 2 Sessions of up to 20 members of your leadership team each session (40 individuals total) will experience a "Cake Boss" competition with facilitation by a leadership development professional to evaluate how leaders played "team," developed goals, worked outside of their comfort zones and dealt with stress. It's a fun way to build team cohesion and unity of vision. Light food and drinks provided. All cakes can be enjoyed by teams or donated to kids in need.

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  34. Select this reward

    Pledge US$ 10,000 About US$ 10,000

    Thank you! You're Sweet! CORPORATE TEAM BUILDING. We close the store and bring your corporate leaders together for a fun and innovative way to explore organizational development and team leadership. 3 Sessions of up to 20 members of your leadership team each session (60 individuals total) will experience a "Cake Boss" competition with facilitation by a leadership development professional to evaluate how leaders played "team," developed goals, worked outside of their comfort zones and dealt with stress. It's a fun way to build team cohesion and unity of vision. Light food and drinks provided. All cakes can be enjoyed by teams or donated to kids in need. Additionally we will provide a cupcake decorating bar for up to 1,000 people to be experienced in the corporation or charity of your choice.

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    0 backers
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Funding period

- (21 days)