$1,363
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backers
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Funding Unsuccessful
The project's funding goal was not reached on Tue, September 4 2018 2:02 PM UTC +00:00
Matthew EdwardsBy Matthew Edwards
First created
Matthew EdwardsBy Matthew Edwards
First created
$1,363
pledged of $130,000pledged of $130,000 goal
14
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Tue, September 4 2018 2:02 PM UTC +00:00

About

Dawg Tag is the world's first wearable core temperature sensor for dogs. It is an easy way for you to protect your dog from having a heat stroke and keeping track of how hot they are. Dawg Tag measures your dog's core temperature through temperature sensors embedded in the harness. It also measures the air humidity, which is a big indicator of how at risk your dog is for overheating. 

Both of these measurements are displayed on an easily readable screen on the dog's back. The screen has been specifically designed so that the owner can see their dog's temperature and the air humidity at just a glance. Temperature readings and humidity readings are color coded for easy identification of how hot your dog is. 

The case that houses the electronics on the dog's back has been designed to be rugged and water resistant. Dogs can put a lot of punishment on stuff, and we have been sure to take that into account. 

 We have been conducting research over the past 2 years that show this is a much more serious problem than we originally expected. Here are some of the highlights:  

  • Dog Normal Core Temperature is 101°F to 102°F Dogs go into heat exhaustion at 105° F. Only 3° difference! 
  • In 70°F weather, a dog’s core temperature can increase by 3°F in 5 minutes if continuously jogging 
  • Dogs can get heat stroke by simply laying on the porch in the sun. There are numerous cases of this happening
  • Shock absorbing, rugged case. Water Resistant up to 5 foot of water
  • Micro USB charge port 
  • Rugged, adjustable harness made of neoprene
  • Easily readable screen, even in the sunlight

There are other ways of measuring a dog’s core temperature. All of them are invasive methods, meaning that the actual sensor has to go inside of the dog. Rectal thermometers are the most common way of measuring a dog’s temperature. They are very cheap and accurate. However, this is very time consuming and can be extremely uncomfortable for the dog. If you have ever tried it on an energetic dog, it can be very challenging! From experience, we do not recommend it!  

Ingestible pills that monitor dog core temperature are also available to dog owners. However, they come at a hefty price. The pills alone cost around $40 a piece, and…..there is only one way to get them back! The data logging device can also cost up to $2,500. 

The only other products available boast that they can measure a dog’s temperature, but none of them do. All other products measure the ambient air temperature and warn the owner if their dog is in conditions that might be risky for their health. Dawg Tag is the only wearable temperature sensor that accurately measures dogs core temperature!

Our idea for Dawg Tag is one that came through out of necessity. Our journey began in the summer of 2016 when our family went out for a light morning walk. It was a typical, South Carolina morning: 70° F , 50% Humidity, sun was shining, and we had done this about 100 times before. Bull, the family dog was with us. We were coming to the end of our walk when Bull collapsed unexpectedly with no warning signs. We rushed him to the emergency room where the veterinary doctor on staff determined that Bull had collapsed due to heat stroke. He was suffering from partial blindness, internal bleeding, and an irregular heartbeat. After some very traumatizing family discussions with the vet, it was determined that Bull had to be let go. The death of Bull was not only unnecessary, but it happened very quickly and was a mistake that can easily be made by any dog owner, especially according to all of the research that we have done over the past 2 years. Not only was it a horrible death for Bull, it was also very painful for our family. Losing a canine family member to an avoidable case of heatstroke is something that many dog owners never forgive themselves for. It was then, that we started asking the question, ‘What could we have done to prevent this’? What we found was absolutely astonishing. Not only were dogs dying from heat stroke much more frequently that we thought, but there was no device or product available that we could buy that could have warned us of Bull’s health status. Our drive to prevent this situation from ever happening again put us on a 2 year path to researching and developing Dawg Tag: the first ever wearable, core temperature sensor for dogs.

In order to understand how serious of an issue heat stroke in dogs is, it is important to understand how dogs maintain and regulate their internal temperature. In general, there are two important things to remember. 1) Your dog is wearing a coat 24/7! 2) Your dog does not sweat! 

 A dog's method of cooling: 

Breathing air in and out: This is the main method that a dog uses to cool itself off. If you notice, your dog will pant heavily and fast when it even gets moderately warm. This is perfectly normal. By doing this, your dog circulates cool air into their body, thus, decreasing the core temperature. The cooler the air, the more effective this method is. However, a dog’s core temperature is normally 101°F – 102°F. You can easily see that the higher that the air temperature gets, the less effective this method is. 

Conduction: In dogs, this is done by the dog laying on a cool surface, transferring heat from their body to the cool surface. 

Evaporation: This is done through panting. The dog will circulate air over the tongue and into the lungs. The saliva and moist linings of the lungs will evaporate and absorb the energy of the air instead of the energy being transferred to the surface of the tongue or lungs. Humans use this method by sweating. You can imagine how dangerous it is to leave your dog in the car under these conditions or even on the porch! When the air temperature approaches your dog’s core temperature, your dog can’t cool itself!

 Check out this quick trial that we did with Bandit to show off Dawg Tag. This is our first prototype that we have built. Bandit's core temperature started out at 99.8 F inside the house. After a quick jog, his core temperature had risen to 103.6 F! It was also 85 F outside with 53% humidity. The humidity in the air is also reported for the owner to see. Very useful information! 

We will be upgrading all components of Dawg Tag once we start production. Most notably, we will be getting a transflective display screen, meaning that the screen will be easily viewable outside in the bright sun. 

Risks and challenges

We have been researching heat stroke in dogs for over 2 years now. We have went through many, many designs. We have a great solution to an important problem.

The most important thing to us is that our Dawg Tag units being produced are good, quality products that will protect owner's dogs. In order to ensure this, we will be looking at every aspect of the manufacturing process and doing rigorous testing before we send a product to our customers. We have been discussing this project, calculating costs, and working with manufacturers for over 6 months in order to ensure that Dawg Tag is a fantastic product for our customers.

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    Be one of the first people to ever own Dawg Tag. You'll be saving 30% off retail.

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Funding period

- (60 days)