About this project
How it works:
People create a KickStarter campaign for the project they want to fund. Projects are funded by backers -- that's you! Backers receive a gift for supporting the project.
The gifts that you will receive for backing our project are described to the right, and at the bottom of this page you can see pictures. In order for a project to receive any of the pledge money and for the backers to receive their gifts, the project must reach 100% of the funding goal. To spice it up a little more, each project sets a deadline for itself and it must reach 100% of its funding goal by the deadline to receive any of the funds. If the project does not reach 100% of the goal, then you as a backer will get your money back.
To raise $4,000 that will fund phase 1 startup costs for Tienda Verde Recycling Center in Todos Santos, Mexico.
Note: Phase 1 is projected to cost an estimated $1,428.53, so a $4,000 fundraising goal leaves a difference of $2,571.47. This difference plus any funding over 100% will go partly towards kick-off funding for phase 2, and the rest will be used to cover the following costs: shipping (within the USA), KickStarter fee, Amazon fee and the cost of producing the gifts.
What we want from you:
We want you to become a backer for the Tienda Verde recycling center!
Please watch our video, read through the content, and take a look at the rewards you will receive for your pledge. If you feel inspired, click on the Green "Back this project now" button, and select the amount of money you would like to contribute to the project. All of our information is at the bottom of this page; please reach out with questions. Happy learning about Tienda Verde recycling center!
First, check out the video above*****
Our mission is to raise funds for each phase of a three-phase plan to establish a permanent for-profit recycling center in Todos Santos, Baja California Sur. This campaign is focused on funding for phase 1 +.
ALEX MIRÓ , Founder of the Recycling Center
Alex Miró, lifelong entrepreneur and humanitarian is what we like to call a Todos Santos change-maker. Several years ago, Alex turned all of his energy, attention and passion to the growing problem of waste management in Todos Santos, Baja California Sur, Mexico. Our team wants to support Alex in his mission by creating this KickStarter campaign.
Here is the story:
Starting 14 years ago Alex began lobbying for the construction of a landfill that would satisfy environmental standards, managing all the waste of Todos Santos, Pescadero and the surrounding area in a responsible way. Unfortunately, for economic and political reasons, this project has not yet been carried out. The area still has no plan to manage solid urban waste. Therefore, people, stores, business, restaurants, etc. throw the waste anywhere, or in the best case scenario, deliver it to the town dump. if the trash makes it to the dump, there is no containment or sorting process. Some of the most dangerous waste to humans and the environment -- paints, chemicals, and electronics -- lie exposed and rotting in the heat.
Another extremely harmful practice in the area is the open burning of trash, which releases toxic chemicals into the air, harming human skin, eyes, hair, and lungs. All waste, regardless of whether or not it is burned, leaches into underground aquifers, where it contaminates the local water supplies. The massive amount of waste lying around the dumpsite also attracts animals, who contract diseases there and spread them around the community. Finally, waste is often carried away by the wind, and ends up in the ocean, contaminating the marine ecosystem and putting the animals there at risk.
Inspired to begin a recycling movement
Alex conducted an assessment of the trash at the landfill and estimated that 50% of the waste that can be found at the dump could have been recycled, and 85% in all of Todos Santos is recyclable (please see chart below). Inspired by this awareness, Alex began his movement to combat the current waste practices. For the past two years, Alex has hosted trash collection days that provide people with the opportunity to donate recyclable materials including cardboard, paper, different kinds of plastic, metal, fabrics, electronics (including cellphones, wires, chargers), food waste and more.
Once the recyclables are donated, Alex sorts through it all, and then transports the material to the closest recycling center located in La Paz. Alex's current recycling efforts is funded completely by donations. He will often subsidize the costs himself, but as support has grown, he now receives many donations that help run the program.
The Recycling Center
The community responded positively to the collection days, with a consistent growth in participation and enthusiasm. Given the growing momentum of participation in collection days, Alex decided that it was time to take his movement to the next level, wanting to turn his not-for-profit movement into a for-profit business. Alex created a business plan for a permanent recycling center that receives, classifies, stores and packages the recyclable waste to send to a recycling plant. The recycling center will be self sustaining by buying the recyclable materials from locals and then re-selling those materials to the recycling plant.
The creation of the Recycling Center will take place over the next year in three separate phases, funding permitted. This particular kickstarter is raising $4,000 for Phase 1. The following charts provide a breakdown of exactly how the money will be used for each phase. (Prices are approximated from Pesos to U.S. Dollars.)
Recycling Center phases
Phase 1: 1-6 Months
Phase 1 allows Alex to expand the operation from once a month to a few days a week with basic supplies including bags, boxes, tables, and chairs, etc.
Phase 2: 6-12 Months
Phase 2 advances the operation even further with heavier machinery to package recyclable materials that can then be shipped to a recycling plant. This phase also allows Alex to begin picking up recyclable materials from businesses, bars and restaurants with a new truck.
Phase 3: 12 Months and Onward
The 3rd and final phase lets Alex run a fully functioning recycling center, with a furnished building and all the necessary equipment.
Paper in Mexico
National consumption of paper is around 6,837,000 tons annually. 3,223,000 tons of paper (≈47% of the total 6,837,000) is collected to recycle each year. However, current infrastructure is able to accommodate almost 4,700,000 tons (≈69%). In other words, Mexicans are able to recycle over a million tons of paper more per year than they are right now. Recycling one ton of paper saves 17 trees, 79 gallons of oil, 7,000 gallons of water, 41,000 kilowatts of energy, 60 gallons of air pollution, and 3 cubic yards of landfill space.
Electronics in Mexico
National consumption of electronics is around 300,000,000 tons annually. Only 10% of this 300,000,000 tons gets recycled. Consumption increases about 6% annually because people typically just buy new products instead of trying to fix broken ones that they already have.
Aluminum in Mexico
Making aluminum cans with recycled material uses 95% less energy than with raw material. Throwing away a single aluminum can instead of recycling it is like pouring out six ounces of gasoline . Recycling one aluminum can saves enough energy to listen to a full album on your iPod. Recycling 100 cans could light your bedroom for two whole weeks.
“PET” Plastic in Mexico
There are six different categories of plastic. “PET” is the first group and includes things like soda and water bottles. It is the best type of plastic for recycling. National consumption of “PET” plastic is around 770,000,000 tons annually. “PET” consumption increases 13% per year. 590,000,000 tons (of the total 770,000,000) remain buried in dumps around Mexico, while only the other 180,000,000 tons get recycled. About 23.5% of “PET” materials are recycled, while more than half of all aluminum waste is recycled. Recycling plastic is clearly an area with lots of room for improvement.
Todos Santos, Mexico
Todos Santos produces an average of 22 tons of waste per day, amounting to about 660 tons per month . 68% of this waste is classified as organic. This includes fabrics, paper/cardboard, and food/garden waste. 15% is inorganic, which includes plastic, glass and metal. The remaining 17% is non-recyclable materials like diapers. These numbers are displayed in the graph above. The average Todos Santos citizen produces 2.4 kilograms of waste per day. This is almost an entire kilogram above the national average of 1.5 kilograms per day.
We are very excited to offer our backers gifts that are authentic and true to our project. Each gift is either made by Todos Santos locals or members of our TS team.
The bracelets are made from recycled material and are produced by our team.
The postcards were purchased from a vendor a couple streets down from our team's favorite coffee shop.
The framed photographs will have a Kayli Weiss original photo. Kayli is a Tienda Verde team member.
Mountain biking and yoga in Todos Santos are for the backers who are particularly inspired and want to make their way down to Todos Santos. There is nothing more true to the Baja experience than mountain biking through the desert, morning yoga overlooking the ocean, touring the dump and meeting our very own local hero Alex Miró.
We are calling on all entrepreneurs, philanthropists, environmentalists, citizens of the world, and the Todos Santos community, to help realize a local hero’s vision of environmental sustainability by supporting the movement to launch Todos Santos very own for profit recycling center. Thanks for backing us!
Tiende Verde Recycling Center Facebook:https://www.facebook.com/todossantosrecyclingcenter
Los Amigos de Baja (LAB) Website: www.LosAmigosDeBaja.com
Kayli Weiss Photography: https://kayliweissphotography.squarespace.com
Tim Lang Sound Cloud: https://soundcloud.com/tim-lang
Tim Lang Facebook: https://www.facebook.com/timlangmusic
Sammy Schreiner: firstname.lastname@example.org, Director of Los Amigos de Baja.
Ryan Padgett: email@example.com, Project leader for gift distribution.
Rafi Goldman: firstname.lastname@example.org, Project leader for content and marketing.
Kayli Weiss: email@example.com, Project leader for video and photography.
Risks and challenges
To complete the recycling center we need to provide funding for phase one, two and three. There may be delays in recycling center completion, deepening on how quickly we fund the whole project.
Cultural shifts occur slowly. We anticipate that it may take time for the Recycling Center to gain a consistent following of customers. With that said Alex has taken several steps to integrate recycling into the local culture. Alex purses educational outreach in schools, teaching youth about the importance of recycling. The trash collection days have been a great way to bring awareness to recycling and has created momentum for the Tienda Verde customer base.Learn about accountability on Kickstarter
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