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"The Art Behind the Tape"is a coffee table book exploring the history of mixtape cover art.
"The Art Behind the Tape"is a coffee table book exploring the history of mixtape cover art.
175 backers pledged $6,025 to help bring this project to life.

About this project

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For those that know me and specifically those who are in my email database,it is a known fact that i have been toying around with this "History of Mix tapes" project for quite some time. After purchasing a book on rappers and there jewelry collection(BLING BLING),i started to think about what other hip hop related stories there are that haven't been told. Very naturally it dawned on me that no one has told the story about the history of mix tapes,especially the cover art. I found that interesting,especially since it's such a global phenomenom. 

For months i wrestled with the idea, i even thought i would give it to another writer,and let them tell the story(bad idea,glad i didn't do it). So i took to the drawing board and started to put pen to the pad and jot down a list of dj's who shaped the game. Finally my idea started to take some shape and form. The initial idea shifted a little though. At first i was going to write a coffee table book based on the entire history of the mix tape movement. Then i decided,nah maybe i will film a documentary on the history of mixtapes(in the works as i type). So now that the idea has some form and shape to it,i again put pen to the pad and started to shake it up a bit. Since i plan on directing a documentary on the entire history of mixtapes,i figured the book should be a little different. Me and my creative team decided to focus on the cover art instead of the dj's. This new direction allows for the documentary and book to focus on mix tapes but from two different angles.

I remember as a kid i would stare at album covers and marvel at some the art work. For instance A Tribe Called Quests "Low End Theory", De La Soul's "3 Feet High and Rising",to Big Daddy Kane's "Long Live the Kane". All three covers gave you a mental picture of the music before you heard one song. Surprisingly mix tape covers have taken on the same role. For example, Dj Drama's early Gangsta Grillz series artwork looked better than some of those artists album covers. When Dj Clue wanted to separate himself from the pack,it was the imagery done by the crew from P Type Graphics. History was starting to repeat itself in a very important way.

With all of these thoughts bouncing in my head,i thought what better way to represent them than to write a book displaying this very dope piece of mix tape history. From that thought forward i decided to put together a coffee table book displaying a visual history of mixtape art. From the days when the Kid Capri's of the world just wrote dates on their tape "Kid Capri 2-18". To the current era where a mix tape dj would commission a skilled graphic designer to craft a piece of marketable art that would allow the tape to compete with an album.

So there you have it,my idea in all its glory. I felt the best way to do it is for me to do it. Going the traditional route and seeking a publishing house would be cool,but what if they wanted to change the direction? What if they only wanted to cover the dj's they felt were MTV material,no thats not the real story. I want to tell the story from an insiders perspective,from the perspective of a kid who bought and coveted mix tapes. I want the visual history to include the Dj Green Lantern's as well as the Dj iroc's,and everyone in between. 

At its core hip hop is all about independence and self expression. I feel it is my duty as a card carrying member of the hip hop community to tell this story the right way!

Risks and challenges

In every area of life there are some challenges. In relation to this project i could possibly run into some dj's who don't want to share their artwork. I could also find some designers who would rather be left alone. All of those scenarios are possible but highly unlikely. This is not rocket science,nor am i trying to figure out the nation's budget crisis. I am simply telling a portion of the history of mix tapes story.

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  1. Select this reward

    Pledge $1 or more About $1.00

    Good karma & the wonderful thought of supporting a great project.

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    Pledge $5 or more About $5

    Once again good karma will follow you & you will be helping "THE ART BEHIND THE TAPE" become a reality.

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    Pledge $10 or more About $10

    A shout out in the liner notes of the book. Remember how you would read the album credits,and you thought "wow,these guys must be famous"! Well support me and i will make your name good in any hood!

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    Pledge $50 or more About $50

    A pledge of $50.00 or more will get you a signed copy of the book. I used to write graffitti,so the actual hand written note would look pretty cool.

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    Pledge $65 or more About $65

    A pledge of 65.00 or more will get you a signed copy of the book. I used to write graffitti,so the actual hand written note would look pretty cool. (International Pledges Only)

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    Pledge $75 or more About $75

    Not only do you guys get a signed copy of the book but you will also receive a limited edition "WISH X THE ART BEHIND THE TAPE" T-shirt. sold exclusively at WISH here in Atlanta,you guys will get it first.

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    Pledge $100 or more About $100

    Since i am in the giving mood,i have something else to give to my supporters. In addition to all of the above treats,i will throw in a hyper limited addition "NEW ERA X THE ART BEHIND THE TAPE X WISH" custom fitted baseball hat. Yes,you will be very fresh!

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    Pledge $200 or more About $200

    By now you guys can tell where this is going. So for all of my super supporters i have an extra dope treat for you. You get all of the above treats plus a shout out from Dj J Period on the official "THE ART BEHIND THE TAPE" mixtape. J doesn't talk much but he will shout you out on the tape!

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    Pledge $1,500 or more About $1,500

    Now here's where we take it all the way uptown! For my supporters who really make it happen for me,inclusive of all the other perks. I will fly you to Atlanta for the exclusive book release party featuring Super Dj Clark Kent on the wheels. Yes,i will be paying hotel,air and ground transportation.

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    Pledge $2,500 or more About $2,500

    Now let's ball on a higher level. Take all of the awards offered prior to this and add your own V.I.P. section at the book release party. So now you have all the perks plus your own section at the party.

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Funding period

- (31 days)