GiftBook

by CMU MSI: Team Buying

CMU MSI: Team Buying wants some feedback on this project. What do you like? What could be better? Anything missing?

Leave feedback

No feedback yet! Be the first to leave feedback

This is not a live project. This is a draft shared by CMU MSI: Team Buying for feedback.

Note that all projects must comply with the Kickstarter Rules to launch. CMU MSI: Team Buying may disable this link at any time.

GiftBook project video thumbnail
Replay with sound
Play with
sound
$0.00 pledged of $400,000 goal
backers
Missing avatar By CMU MSI: Team Buying
$0.00 pledged of $400,000 goal
backers

About this project

Need

While everyone likes to receive gifts, finding the right gift to give can be a difficult task. Gift givers have a hard time figuring out what gift receivers like spending lots of time scouring the internet and social media sites. Even if the gift giver knows the gift receiver well, it is common that the gift giver finds it hard to get inspiration for a gift idea.

Especially around the holidays when you have to get gifts for a lot of people, coming up with gift ideas can become even more time consuming and stressful. According to a Time Magazine article, Americans spend an average of 14 hours Christmas shopping, and 71% of them admit that they may not like the gifts they receive. Clearly, this a widespread problem that needs to be addressed.

Our Solution & How It Works

GiftBook helps gift givers by analyzing publicly available information from social media sites including Facebook, Twitter, Instagram, and LinkedIn. A word cloud based on posts and information can be generated for any friend on Facebook to give the gift giver a quick look at gift receiver’s recent interests. Then, the gift giver can choose one or multiple words as well as the budget to get a random gift idea. If the gift giver likes this idea and wants to buy it, he or she can click and go to the corporate merchant website to complete purchase process. If the gift giver likes the idea but thinks it is more suitable for another friend, he or she can save it to his or her GiftBook and tag the other friend. If the gift giver does not like the idea, he or she can see more gift ideas related to the selected words or select new words to get new gift ideas.

GiftBook can make gift giving quick, easy, and fun.

Timeline

February 2015 - Service Conception

March 2015 - Initial User & Market Research

April 2015 - Service Development & User Testing with MVP

May 2015 - UI Development & Business Analysis

June 2015 - Vendor Recruitment & Back End Development

November 2015 - Service Launch (in time for the upcoming holiday season) 

Risks and challenges

The biggest risk and challenge to us at the moment is developing an algorithm or system that can accurately pull information about people from the internet and social media sites and suggest personalized gifts using that information. Currently, there are similar services being developed, so we can look at those as models.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $1 or more About

    Thank you for your contribution! We will keep you updated on the progress of our service, and we will personally mail you a thank you note!

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $25 or more About

    You will get an early release of our service along with a thank you note!

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $100 or more About

    You will get an early release of our service, a thank you note, and $25 store credit for one of our vendors!

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $500 or more About

    You will get an early release of our service, a thank you note, $100 store credit for one of our vendors, and we will send you a surprise gift!

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.