About this project
We are proud to announce the launch of our new Team Line at Sock 101...but we need your help to make this happen!
We are not responsible for a sudden rise in your awesomeness, income, or sex appeal. Don’t call us because you are now getting phone calls for random job offers or dates. That’s your problem, not ours.
Glad we got the legal jargon out of the way. Now, onto more important matters.
Socks are hot!
Socks you say? Yes, socks. Our question: why not socks? Socks are no longer your great grandfather’s boring Gold Toe’s. The idea that your socks should match your pants is long gone! Socks are now a fun accessory that you can use to spruce up your wardrobe and appearance while remaining professional.
Socks, like ties, can add color and style to any outfit.
Socks are now fashion statements from entrepreneurs in Silicon Valley to Wall Street execs. Lawyers, accountants, and bankers are wearing the same socks as their teenage sons!
Not familiar with Sock101?
Here is the quick background... Sock 101 launched in November of 2012 with the mission to offer stylish and trendy socks with great quality without the big price tag... which is why all our socks are only $7!
So far, we’ve done a pretty good job, selling thousands of pairs of socks to our loyal customers. We even sent some to President George H.W. Bush for his feedback. Here’s what he had to say:
Your thoughtful gift just reached me and I am very thankful for your generosity. The “Johnny-football socks” will be perfect for days in College Station. Good luck on your latest endeavor. All the best, George Bush
So, now, even Presidents wear them, and love the team colors!
We started off selling a line of six designer socks and tested one team color...maroon and white. Then, when people started actually buying the team socks, we thought we may be onto something. We realized there was a lack of team colors in the sock market, so, we decided to fill that void. We are launching a line of team colors. We are starting off with our existing team color of maroon and white.
We are adding to the mix: Green and Gold, Black and Gold, Blue and Red, Purple and White, Maroon and White, Burnt Orange and White, Red and White, and Blue and Grey.
Check out some of our pics below: The socks are not logoed. They are not licensed. They are designed to represent your favorite high school, collegiate, or professional team.
If you do not see your favorite team's colors, please let us know.
We are looking to make a full line of team colors and will do so based on popularity of both color and design.
Benefits of Sock 101's
You will look awesome. Because you look awesome, people will give you compliments. Because people give you compliments, you will feel great about yourself. Because you feel great about yourself, your confidence is boosted. Because your confidence is boosted, you will go on that date with the guy or girl, get the job you always wanted, earn more money, and solve serious world problems.
There are other benefits, but space is limited.
Uses for Your Sock 101's
1. At the Game
Lift a little pant leg and show of your school spirit at the game. You have hats and shirts. Why not socks?!
2. At the Office
The first thing that most people notice about your look are your shoes. The second? Your socks! Imagine sitting down in a meeting and crossing your legs. The next thing you know, somebody is wide eyed staring at your socks. Will they think you are cool? You betcha.
3. At the Bar or Party
Whether you are watching the game or looking for love, our socks are guaranteed to make you stand out. Please see our warning above. Although we’d love to hear from you, please do not send us complaints about too much attention from the opposite sex.
4. On a Date
Do you want a second date? Wear our socks with your outfit. You will look more fun and more stylish. We guarantee it. If you don’t want a second date or are designated wingman, just wear plain white socks or gold toes.
5. On the Course
These socks are great for golf! They are lightweight, breathable, comfortable, and durable. One of our owners has walked eighteen holes over a dozen times this year in the same pair of socks with no holes, rips, or tears. They still look great. As you can see, our socks are seriously versatile!
Of course we think Sock 101 is awesome, but don’t take our word for it, or even that of a former President.
Check out what some of our customers have to say:
"I love my socks! They are sooo comfortable!" - Sherry C.
"Today was a good day. See what happened today was that I had received 2 fresh pairs of socks in the mail. There's something special about this particular experience that I think can only be explained by experiencing it for oneself. Anyway, I had opened the package and saw 2 pairs of socks, one pair that matched my order and the other that didn't. I don't mind though, mistakes happen. I initially ordered The Johnnys with The Patriots, but instead got The Johnnys with The KCs. I'm especially ok with it because my father really likes The KCs, so much so that when I asked him to model them for me he jumped right into them. When we were done taking photos he asked me. 'Can I keep these on? They're so comfortable.' So rather than me complain about not getting my Patriots, I'm here to say thanks for the KCs because they made my fathers day. Hope you enjoy the photo. Thanks guys!" - Andrew B.
"Ordered my socks last night! Received them a few minutes ago and they rock!! Thanks!" - Josh D.
"There's something uniquely satisfying about packing a little extra sock game than everyone else." - Nate O.
"I wanted to give you some positive feedback. About two months ago I found my husband browsing the internet for some fun new socks to jazz up his outfits (my words not his). I remembered seeing a post of yours about your new sock business, so I looked it up and gave him the site. He liked them all, so bought a pair of each. After wearing each at least once, he loves the look AND comfort/quality. Good work, son! Take care." - Summer M.
In fact, we have never had one complaint about the quality of our socks!
Sock 101 in the Media
Sock 101 has also received some great early press.
Tech Cocktail: http://tech.co/cheap-socks-sock-101-2013-10
Kansas City Business Journal: http://www.bizjournals.com/kansascity/news/2013/10/25/socks-the-businessmans-new-statement.html
Accessories Magazine: http://www.accessoriesmagazine.com/74581/sockpreneurs-slip-onto-success-with-sock-101
Style Scout: http://melanieknopke.com/made-in-kc-sock-101/
1 Million Cups: http://new.livestream.com/kauffmanfoundation/1MC111412
Entrepreneur KC Radio: http://www.kmbz.com/topic/play_window.php?audioType=Episode&audioId=6141072
Recovering Politician: http://therecoveringpolitician.com/contributors/jgrill/jason-grills-sock-101-gets-some-love-from-forbes-and-ghw-bush and http://therecoveringpolitician.com/contributors/jgrill/jason-grill-recovering-politician-turns-sockbroker
Modern Fellows: http://www.modernfellows.com/where-to-buy-socks-online-1/
How will the Funds be Spent?
All funds raised will be spent on the manufacturing of the socks. We design and market the socks ourselves. We run a tight ship. We keep things pretty simple. The funds will help us launch our new team line and roll out additional colors and styles in the very near future.
What is the composition of your socks?
Our socks are around 77% Cotton, 21% Nylon, and 2% Spandex. They are designed to be a lightweight, yet strong blend between casual and dress sock that can be worn with a suit, pants, or jeans. If you really want to be noticed, wear them with shorts!
How durable are your socks?
Unless you are ridiculously hard on your socks or fail to manicure your nails on a regular basis, our socks hold up very well. Our founders have been consistently wearing their socks for over a year with no holes, rips, or tears.
Do the colors fade or bleed?
If you stay away from bleach, we have no reports of our colors fading or bleeding. Again, our founders have been wearing these socks for over a year with no fading or bleeding.
What size are your socks?
Our socks are one size fits all (6 to 12), but we’ve had customers wear them up to size 16!
Are your testimonials real?
Yes. That is all.
How You Can Help
1. Make A Pledge Make a pledge by choosing a perk that fits you.
You will step up your sock cred, and help us help others step up their sock cred. Together, we can make everyone cool...well, maybe not everyone, but a lot of people.
2. Share Our Story
Share our Kickstarter Campaign via email, Facebook, Twitter, phone calls, text messages and through old fashioned conversations.
3. Give Us Feedback
We want to hear from you. What do you think of what we are doing? What could we be doing better. What sock designs do you want to see? What team colors do you want to see? The more feedback we have, the better product we can provide for you.
4. Like us on Facebook
5. Follow us on Twitter
You rock! We appreciate all of your support!
Sincerely, Lea Bailes, Jason Grill, Dave Feyerabend, and Kelly Yarborough
Risks and challenges
We've been working on our business for over a year now and selling socks for about 10 months. We continue to grow every day.
As far as the risks and challenges go, we could experience production, shipping, or customs delays in getting our orders. We are working with the same manufacturer that developed our first line of socks. We had very few issues in our first production line.
We will be as transparent as possible if we do run into delays.Learn about accountability on Kickstarter
Support this project
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