About this project
BrewArt is the world's first fully automated personal brewing system. It is a complete system that enables you to brew your own pub quality beer at the touch of a button. You can monitor and control your brew from a smart phone and then keg and dispense without requiring CO2. Choosing your favorite beer can be as simple as scrolling through the range of BrewPrints or developing your own customized brew.
The BrewArt system is a high-end lifestyle product that looks great in any modern kitchen with world-first technology to match. Comprising of two key components the BeerDroid and the BrewFlo, BrewArt brings a pub-quality beer experience into the home.
Completing the system are BrewPrints, each a specific set of ingredients with a corresponding brew program that automatically controls the brewing process.
The system was successfully launched in Australia late last year to great reviews, we now want to launch BrewArt in the US.
With regards to the products, we need revised internal components to meet US market specifications, required certifications and approvals, packaging, revised instructions and software modifications. In addition, we need to establish warehousing, fulfillment, website and after sales service. R&D is required to develop new BrewPrint recipes to suit the US market.
We are looking to gain valuable feedback and input from our pledgers to refine the product before the major launch.
Brews 10 liters (2.6 gallons) of quality beer at the touch of a button. Full temperature control throughout the brewing process and a world-wide patented End of Fermentation (EOF)™ technology, detects start and finish of fermentation without the need for testing; for premium results, every time. Expected Retail US$799.
Dispenses BrewArt 5 liter (1.3 gallon) kegs without the need for CO2. Temperature control allows the user to set the desired serving temperature and pour a great tasting beer with a rich frothy head pour after pour. Disposable Keg Liners and Beer Lines for a fresh clean start every brew with minimal cleaning. Expected Retail US$699.
The BrewArt BeerDroid was crowned a winner at the Canstar Blue 2016 Innovation Awards. The BeerDroid was recognized alongside the likes of Samsung and Dyson.
The Canstar awards aim to recognize the best new appliances to launch in Australia within the last 18 months, decided by an expert panel of Canstar Blue and external judges.
Designed with meticulous attention to detail, the BrewArt system brings a new category of lifestyle appliances into the home. In gleaming chrome and black, BrewArt was designed specifically for modern lifestyles where the home is at the heart of entertainment.
The BeerDroid and BrewFlo boast a string of innovative technologies, and numerous patents, that make professional brewing (and pouring) results accessible to people in their homes.
Patented End of Fermentation (EOF)™ Technology – The world’s first technology that automatically detects start and finish of fermentation without the need for manual testing, enabling fully automated brewing.
Upgradeable Firmware – Ensures BeerDroid is always up-to-date.
WiFi Connectivity –Users can monitor and control their brew from wherever they are and receive push notifications of brewing milestones via the BrewArt App - Available on iOS and Android. Allows BrewPrint brewing profiles to be automatically uploaded to the BeerDroid without any manual entry.
**Requires BrewFlo, other kegging system or bottles in order to drink your beautifully crafted beer.
Patented Dispensing Technology – Dispenses fully carbonated beers with a rich frothy head without the need for CO2.
Full Temperature control – From icy cold lagers and IPAs to winter warming stouts and hearty ales, your beer is chilled to the perfect serving temperature.
Oxygen free dispensing system – No oxygen touches the beer so it stays fresher for longer. Disposable Keg Liners eliminate the need for cleaning.
**Requires BeerDroid or other brewing system in order to brew your favorite beer.
BrewPrints are inspired by the world’s greatest beers, an ever expanding range allows you to brew your favorite from golden pilsners to hop-filled IPAs
A specific mix of Elements, Enhancers, Hops and Yeast, designed by BrewArt’s Master Brewers for quality beers every brew.
Each BrewPrint has a corresponding “Brew Program” which sets the brewing profile through Propagation, Fermentation, Kegging and Storage modes. Brew profiles are automatically uploaded to the BeerDroid when brewing with via BrewArt App.
With BrewArt ingredients the possibilities are endless. Combine Elements, Enhancers, Hops and Yeasts to create a beer as unique as you are.
Advance brewers can generate custom Brew Programs to further enhance the scope of creativity.
Elements™ - The finest all-natural quality ingredients to contribute malt characters and bitterness levels to suit your selected beer style.
Enhancers™ - Enhancers work with Elements to enhance your beers character, body, mouthfeel, head style and retention and alcohol content.
Hops – Our range of Hops produce lifted aromatics out of the glass to delight the senses and define the beer's personality.
Yeasts - The soul of your finished brew, the BrewArt Yeast range has been carefully selected by our Master Brewers to enable you to brew Belgian style ales through to crisp lagers.
Primer - A convenient, no mess, no fuss way to accurately carbonate your kegged beer.
BrewArt sources only the finest quality, natural malts, barleys, hops and yeasts to craft BrewArt Ingredients, free from additives and preservatives.
The BrewArt concept evolved from Scott and Paul's discussions over a beer and soon grew to the world first system we have today. Now lead by a diversified team with a passion for craft beer, this group endeavored to develop a system that would bring the art of artisan beer making into the modern home. Years of research and development, blood sweat and beers culminated in the Australian launch of BrewArt (2016), and the establishment of a new innovative team drawn together by their love of beer.
Risks and challenges
The development of this product was over 8 years in the making and we have already successfully produced and sold units in Australia. Customer reviews have been overwhelmingly positive, and the system continues to gain traction in the Australian market.
As with the Australian launch, BrewArt is pioneering a new category that combines artisan brewing with lifestyle and home entertaining; educating the consumer of this new and exciting approach will be key.
BrewArt® is a registered trademark
BeerDroid® is a registered trademark
BrewFlo® is a registered trademark
BrewPrint® is a registered trademark
A new era in personal brewing™
Discover the Art of Brewing™
The Perfect Pour™
Create Something Beautiful™
End of Fermentation (EOF)™
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