New Reach Goals
Thank you everyone for backing and supporting us, we hit our target! We are thrilled to know we can put on The Singh Project as a fantastic exhibition.
To celebrate, we would like to add a couple of reach goals that will help to further expand the presence and potential of The Singh Project.
If we hit £10,000, all reward backers will receive an additional 6” x 4” print.
If we hit £15,000, all reward backers will receive an additional 12” x 8” print.
Please help us spread the word!
-----------------------------------------------------------------------------------Hi everyone! Thanks for visiting our Kickstarter page.
What is the SINGH project?
SINGH is about the identity of British Sikh men. It’s a celebration of the beard and the turban, a showcase of the styles and variety of how they are worn in modern Britain.
We have photographed thirty-five Sikh men for the project and our aim is to hold an exhibition in the UK.
Why did we do it?
It sounds a bit strange, but part of the inspiration came from the sudden popularity in 2013 of the beard as a fashion statement. Billboards advertisements, magazine editorials, TV commercials all featured male models with sizeable beards.
Being of the Sikh faith, we found this intriguing. In our culture the beard is a constant, a key tradition and an integral and important identifying feature of a Sikh male.
Inspired, we developed a project focused on the identity, the look of the beard, and equally important, the turban of British Sikh men. We wanted to pay tribute to our heritage, but in an artistic style that expresses our skill and style as contemporary British photographers.
How did we do it?
We set about the task of finding and photographing Sikh men of different ages and from diverse occupational backgrounds, each with a unique look. From doctors to boxers, temple volunteers to magicians and I.T professionals to fashion stylists.
The photographic execution was purposeful and deliberate. We photographed all of the subjects in our studio. By keeping the lighting, framing and our creative style and technique constant in each image, we wanted the subjects to be the centre of attention.
The final result is a set of images full of character. They each engage with the viewer in a distinct way. A celebration of the Sikh religion, weaving through each unique portrait, uniting them, are the symbols of the faith - the beard and turban.
The photographic element of the project has been completed and has been featured on many blogs and websites including the highly respected Its Nice That http://www.itsnicethat.com/articles/amit-and-naroop and Creative Review. It also has a great following on Facebook – www.facebook.com/singhproject
Through Kickstarter, in the UK, 2014, our aim is to put on a fantastic exhibition that is contemporary and modern in its appearance, yet rooted in tradition and culture in its substance.
The money raised will be used to:
- Print the thirty five images from the project
- Hire out a exhibition space to display the project
- Print high quality booklets
- Hold a private view event to showcase the exhibition
We have always aimed to raise awareness on topics and issues that we feel passionate about through our work. SINGH is a project close to our heart. A marriage of our faith and skill, it represents our identity as British born photographers and our Punjabi, Sikh roots.
If we don’t reach our goal of £7000 then we won’t receive any money and the exhibition won’t be possible.
Born into Sikh families and raised in Southall, West London, we came together nine years ago while working on a photo shoot for an unsigned music artist. The shoot went really well and the chemistry was instant. Amit and Naroop was formed.
We continued working in music photography, developing our style and honing our craft, quickly building a name for ourselves while shooting some of the industries biggest stars including Tinie Tempah, 50 Cent and Jay Sean.
Some of our clients include: BBC, Huawei, Universal Records, Sony Records, Warner Music, Parlophone Records, Universal Republic and Island Records.
Celebrities we have worked with include: Ricky Gervais, Alex Zane, Nick Grimshaw, Lee Nelson and Example.
As time has passed, we have broadened our horizons and our work has expanded to embrace advertising and portraiture, all interpreted with our characteristic passion and intense visual style.
Risks and challenges
We have everything in place to get moving with the SINGH project and put on the exhibition.
The photographs have all been taken, we have printers in place and we have venues in mind for the exhibition.
All we need now are the funds to make it happen.Learn about accountability on Kickstarter
- (30 days)