Transforming tiny food cart into badass vegan food trailer
Transforming tiny food cart into badass vegan food trailer
A Broken Angel—Bend's #1 vegan food cart & catering company—is expanding to keep up with growing community demand.
A Broken Angel—Bend's #1 vegan food cart & catering company—is expanding to keep up with growing community demand. Read more
Love on our Hands & Big Plans!
Friends & Fans: We’ve been overwhelmed with your love and support over the last month! Raising nearly $10k is no small task for us and though we didn’t make our higher goal, we’re appreciative of every single contribution and we’ve learned a lot through our first crowdfunding campaign. We hope you'll continue to support us with our upcoming fundraising efforts and project relaunch. YOU realize what a unique thing we’ve got going on in our small town and how truly revolutionary it is. No mock meats, no lab meats, no fake cheese, no boring veggie burgers. Chef Richard Hull is using his world-class talent to create savory, satisfying, affordable, and innovative street food from plants; approachable food for everyday people that's better for animals, our health, and the planet. And guess what? We’re feeding many people repeatedly who wouldn’t dream of calling themselves vegetarian or vegan. This is how change happens.
We have love on our hands and big plans. Stay tuned as we continue to rock the tiny cart this spring. Please follow us at abrokenangel.com, @abrokenangelfood, and @abrokenangelevents. Local? We look forward to hanging out with you on the new patio. Out of town? Bend is a great place to visit and we'd love to welcome you to A Broken Angel!
Warm hugs, ~ Barb and Chef Rich!
May 6, 2018
A Broken Angel Sustainable Food Cart, loved by both locals and global travelers, is about to hit 150 straight 5-star reviews. To celebrate, we—Central Oregon native Barbara Troyer and Oklahoma transplant Chef Richard Hull—are creating a larger, better vegan food trailer!
So many of you have come to us over the last two years after eating at the food cart, attending a special dinner event, or ordering meal service, and spontaneously asked how you can invest in us. We now have an easy way for you to contribute. Not only are we offering fun rewards, but your pledge will help us bring you more of what you love about A Broken Angel!
Why is a two-year-old food cart and catering company turning to Kickstarter to build a new food trailer?
We're glad you asked! We're everyday people who started an idea from scratch with a borrowed cart and no outside investment. We've created a thriving community of friends and fans and although we’ve grown steadily, we’ve maxed out what we’re able to do with our current tiny cart. Will you help us fund this new project that will take us to the next level?
About our little food cart
We’ve done wonders with our current food cart (isn't it cute?!), which was originally created to be a summertime event cart. March of 2018 marked two years in which we’ve frozen in low temps, dug out from record snowfalls, lost umbrellas to crazy wind gusts, experienced rain driven horizontally into the cart, and broiled in 100-degree heatwaves. Our precious food cart is so small that only the chef can fit in it, forcing anyone taking orders to stand out in the elements. And yet, we’ve happily come back day after day, because we love feeding people delicious and healthy food free of animal products, and if we open—you come! We’ve definitely outgrown our tiny cart, judging by the lines and crowds made up of people who know that it’s worth the wait.
A Broken Angel, The Next Chapter: a 16' food trailer, new or reclaimed.
A larger food trailer would allow us:
- More grill space to cook, reducing wait times and allowing us to expand our menu.
- A climate-controlled cooking space, allowing us to be open consistent days and hours (we have to close quite a few days each year due to the weather, and we often don’t know whether we’ll be open or not until the day arrives).
- Space for three people, allowing Chef to train staff, and for staff to assist in prep, cooking, presentation, and taking orders. (This will ultimately allow us to be open longer hours and potentially extra days, as staff gains experience to run the trailer.)
- Space for storing more food and the ability to prep food as needed during the workday. This will help us with efficiency and keep us from selling out as often.
- To make our famous biscuits (and gravy) and other baked goods in the cart as needed.
- Room to hold food for pickup orders, grab and go items, and/or meal service orders.
- Space for the register and related items, protected from the elements.
- To wash and prep onsite, eliminating the need for a separate commissary kitchen.
- To accept and host more catering events, as we are able to add staff.
- The opportunity to give small cooking classes during off hours. (Part of our bigger vision is to open a vegan teaching kitchen in Bend, and this would help us get started).
- To sponsor internships/externships and field trips for culinary students interested in plant-based cooking. We already have a good relationship with the local culinary school and we’d love to take that to the next level.
Local, organic, vegan: for everyday people
As a socially minded business, we believe that choosing delicious food free of animal products and as organic and locally sourced as possible is the most sustainable and compassionate act we can take for people, animals, and the environment. This philosophy of kindness toward all animals and the earth infuses everything we do: from food cart art, catering, and cooking classes, to the use of reclaimed and/or compostable materials.
As one of only a few vegan establishments in Bend, and the first vegan food cart and catering company in Central Oregon, we’ve attracted wide attention from locals and travelers for the delicious and approachable nature of our food. Oklahoma-born Chef Richard Hull is French trained and brings his unique style of southern comfort food meets southwest cuisine, to both street food and catering. Customers, vegan and non-vegan alike, regularly tell us that they are astounded at the quality of food coming out of an 8 x 5’ food cart. Plus, they love the vibe we’ve created in our spot parked behind Palate a Coffee Bar (another locally owned business with rockstar owners), in an up-and-coming neighborhood of really cool Bend-based businesses.
We’ve priced out what it would take to purchase a new food trailer in Oregon, with everything we’ll need to get up and running quickly. However, A Broken Angel is all about sustainability and if we’re able to find a reclaimed unit that works for us and is likely to be reliable for a number of years, we may buy it instead—and we’ll put any extra funds raised toward needed upgrades, equipment, and other costs as detailed below.
- New fully loaded 16-foot food trailer with all equipment: approximately $33,000 - $42,000, depending on builder and options.
- Reclaimed units run anywhere from $24,000 and up and will likely need upgrades to meet our specific needs.
- Signage / graphics wrap
- Health department permitting and fees for new trailer inspection and classification.
- Increased insurance costs for food trailer (vs. food cart).
- Repairs fund.
- Kickstarter and credit card processing costs (about 10% of earnings).
- Shipping and fulfillment costs for rewards.
You can see that this adds up to much more than we’re asking for on Kickstarter. We’ve already raised some of the funds, but we need your help to make this a success. If we can go well past our $25,000 funding goal, we'll be able to bring you the new food trailer and all that comes with it much faster. We’ve been so grateful for the love and support of our customers and fans over the past two years, and we’re excited to thank you for your support in our biggest endeavor yet.
Don't worry, we plan to stay at our current location with the new food trailer—with the same food, vibe, and friendly faces you love. Plus, you'll still have the unique option to cozy up with a warm drink and our food inside Palate (the coffee shop) during inclement weather: there's no other food cart partnership like it in Bend.
We have a lot of fun at the cart: Rich cranks a variety of tunes (we've been told more than once that we have the best playlist in town), Barb takes photos of customer dogs in between orders, and speaking of, have you seen our #cartdogs Instagram feed? Here are just a couple of awesome pics:
Of course, our customers have a bit of fun too:
Vegan culinary trends
At least once a week a customer finds us and tells us excitedly that they've been vegan or eating plant-based a week, a month, a year… often, their doctor told them to come or they came to it on their own, and they've seen great health benefits. Or, they've realized the connections between animal agriculture, inhumane treatment of animals, and environmental degradation and are looking to opt out.
The number of people choosing plant-based foods is growing exponentially and is not going away anytime soon. We’d like to continue to be a resource for those looking to change their diet and lifestyle and to learn new cooking skills.
About Chef Richard Hull
Chef Richard Hull started cooking with his grandfather (a master pastry chef) at the age of four, trained under a renowned French chef in Oklahoma City, and has over 20 years’ experience as a professional chef. After opening and running 12 restaurants in Oklahoma, two of those his own, he is now focusing on teaching compassionate and sustainable living skills and preparing delicious and healthy food through A Broken Angel. Fun facts: When not cooking and catering, Rich loves to write and play music, which he’s been doing since the age of 13. He also spent his teen years skateboarding on the amateur circuit.
About Barbara Troyer
Barb is a Central Oregon native who uses her M.A. in Humane Education as a facilitator for changemakers and organizations doing good in the world. She created A Broken Angel with Rich and is behind the house-made sauerkraut, biscuits, and many of the desserts for special events plus the website and social media. She also consults with nonprofit clients, including a farmed animal sanctuary and a local nonprofit which teaches nonviolent communication skills. Barb dreams of opening a vegan teaching kitchen in Bend, Oregon accessible to individuals of all income levels, and where the next generation of plant-based chefs can come for immersive training. Fun facts: Barb spent most of a year in her twenties as an “au pair” (nanny) in Madrid, Spain—but please don’t test her on her Spanish. She also has a tiny part in a forensic science murder mystery documentary.
Check out some of those 5-star reviews.
Here's the timeline we are expecting, and of course we'll keep you updated with any adjustments:
- Apr 6: Kickstarter launch.
- May 6: Kickstarter ends, fully funded and beyond!
- Mid May: Collect funds from Kickstarter, finalize design of new food trailer.
- June: Order new food trailer. Order stickers and t-shirts. Website and social media thank you's.
- Mid-July: Launch new A Broken Angel food trailer!
- Late July: Send early bird rewards.
- August: Send remaining rewards.
- Mid-August: VIP party. Start booking experiential rewards for 2018/19.
Risks and challenges
We've been as smart as we can when running the numbers for the new trailer, and we’re prepared for the best and worst-case scenarios. Running a food cart business is much harder than most people are aware (more difficult in many ways than a brick and mortar location), but we are two of the hardest working people you’ll ever meet, and we will not let you down.Learn about accountability on Kickstarter
- (30 days)