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WEAR THE DIFFERENCE: Unique bracelet customize on your DNA. Read more

98
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£9,168
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Funded!

This project was successfully funded on May 25, 2014.

WEAR THE DIFFERENCE: Unique bracelet customize on your DNA.

About this project

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Talking about us:

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WHAT IS DNAME®?

• 100% UNIQUE : The DNAME bracelet is the only object customized on you forever. We will analyze your DNA and your unique DNA sequence will be laser-engraved on a titanium or iron custom bracelet. Unlikely other DNA-related product we use very sophisticated technologies to get the sequence of your DNA. The process is expensive, but at the same time is required to give you a unique product. There are currently no objects with such a high level of unicity!

• 100% SAFE: The DNA is the most unique and secret part of ourself and that's why our priority is to guarantee the security and the privacy of our customers. For that reason, we will sign an agreement with an highly specialized laboratory with ISO 9001:2008 accreditation (WORLDWIDE QUALITY CONTROL) to ensure you the highest standard in terms of security and privacy. We will require your authorization to work with your DNA and we ensure you that the genetic information will never be disclosed to third parties.

• 100% MADE IN ITALY: We believe our product is more than a simple bracelet and in order to ensure you the best quality all the steps (production, assembling and packaging) are designed and realized in Italy, where we live. So we can easily follow all the steps. 

PLEDGES

N.B Shipping costs are included if you live in EUROPE, US and CANADA. If you live in other countries additional fee might be charged. Please contact us for further details.

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SPECS

·Matherials: rubber + polished iron or brushed titanium laser engraved; 

·Lenght: 6.1 inches (155 mm) easily adjustable on all wrists; 

·Width: 0.78 inches (20 mm);

·Depth: 0.1 inches (2,5 mm);

·Weight: around 1.05 ounces (30 grams);

·Colors: you can choose the color of the rubber you prefer from the following selection: 

Please 

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From the Beginning to Now...

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From Kickstarter to YOU...

Step 1: Choose the pledge and select your DNAME bracelet!

Step 2: You will receive a kit for the DNA analysis at home; DNA sample is collected by gently rubbing the inside of the mouth using a non-invasive, cotton-tipped swab (buccal swab);

Step 3: The kit will come back to the selected Lab with your authorization to let us know the results;

Step 4: We will decode the results into your DNA sequence (A-C-T-G); 

Step 5: We will engrave and ship your DNAME bracelet! 

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PRODUCTION PLAN

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SOMETHING MORE ABOUT THE DNA ANALYSIS

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F.A.Q

DO YOU ENGRAVE ALL MY DNA SEQUENCE? No, we don't need it. The human DNA sequence it's about three billion letters and it is 99,9% common for all the human being. We will only look into specific repeated regions of "non-coding DNA" that will identify you and you only.

IS IT SAFE TO SEND YOU MY DNA? Yes, it is 100% safe. As stated before, we will only look into repeated sequences that are used to identify people! We know that the DNA is the most unique part of ourself and it's our priority to fully guarantee the privacy of our customers. For that reason, we will use an highly specialized laboratory with ISO 9001:2008 accreditation (WORLDWIDE QUALITY CONTROL) to ensure you the highest standard in terms of security and privacy. We will never disclose your data with anybody else and before we proceed you will have to authorize us to get access only to the information required for the production of the bracelet.

DOES ANYBODY CAN GET HIGHLY CONFIDENTIAL INFORMATION IF I LOST MY DNAME BRACELET? No they can't. The sequence on your DNAME bracelet is not related to any disease and not even to your sex, hair color, height or body mass.

MAY I USE MY 23andMe ANALYSIS TO GET THE DNAME BRACELET? No, unfortunately we cannot generate your DNAME bracelet with the analysis provided by 23andMe. The DNA region we need to analyze are not included in the panel provided by 23andMe. 

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WHO ARE WE?


Mario Ricciardi (Master of Science in Biotechnology and Molecular Medicine, PhD in Molecular Pathology): I'm a scientist working in the field of regenerative medicine and I'm a co-founder of the DNAME project. I have developed the idea of the DNAME bracelet, I will be in contact with the company performing the DNA analysis and I will take care of decoding the results into the final sequence that will be engraved on the bracelets.

Giacomo Carloni (Master of Science in Aerospace Engineering): I am currently working in the aeronautic industry in the production planning department. I am co- founder of the DNAME project and I will follow the production and logistic processes related to the bracelet components.

Luca Bernabè (Master of Science in Business Economics): I am an auditor working in the Wealth Management business and I'm a co-founder of the DNAME project. I will take care of the financial, legal and control activities of the project and I will be responsible to set up internal processes and controls to ensure data privacy and protection.

Enrico Parise (Master of Science in Mechanical Engineering): I am a Product Design Engineer, and I am the designer of DNAME. I developed the concepts and followed the prototyping of the bracelets, and I will take care of product development and engineering.

Risks and challenges

We are happy to relaunch the DNAME project on kickstarter and we hope to get successfully funded. We worked a lot during these months to increase the quality of our product and to reduce the price of the DNA bracelet. We have decided to invest more money in the production and therefore the new goal is lower than the previous. We really want to start the production of the DNAME for our amazing supporters!!

Learn about accountability on Kickstarter

FAQ

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Rewards

  • You selected
    Pledge £2 or more

    0 backers

    A BIG THANK YOU: If you like our project you can support us! Every little helps.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge £79 or more

    49 backers Limited (1 left of 50)

    EARLY BID: your unique DNAME bracelet in the color you love with your DNA sequence engraved on TITANIUM or STEEL. Shipping free to EUROPE, US and CANADA.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge £89 or more

    22 backers

    STANDARD BID: Your unique DNAME bracelet in the color you love with your DNA sequence engraved on TITANIUM or STEEL. Shipping free to EUROPE, US and CANADA.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge £149 or more

    21 backers Limited (29 left of 50)

    DOUBLE EARLY BID: you will receive 2 unique DNAME bracelets in the colors you prefer with 2 different sequences engraved on TITANIUM or STEEL (for you and whoever you want). Shipping free to EUROPE, US and CANADA.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge £169 or more

    1 backer

    DOUBLE STANDARD BID: You will receive 2 unique DNAME bracelets in the colors you prefer with 2 different sequences engraved on TITANIUM or STEEL (for you and whoever you want). Shipping free to EUROPE, US and CANADA.

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (15 days)