The Jitter Bus has evolved from our basic desire to sell awesome coffee our way.
We believe coffee to be as important to our potential customers as it is to us. Working as baristas in The Elm City has yielded us great and terrible insights into the coffee industry, the New Haven community, and the craft of making a great cup. Coffee is a huge, complex, and rapidly growing industry with sadly, almost as many maladies as merits. We know that people of our community are discerning about the quality of their coffee. Therefore, we trust that they're equally discerning about where it comes from, the conditions by which it's purchased, and who profits (most) from it's sale. That's why The Jitter Bus promises to only offer responsibly sourced coffee at Fair Trade Organic standards (when correctly regulated), or in many cases, better than!
We will be brewing, pulling, and pouring coffee & espresso drinks at surprisingly affordable prices, and with a speedy convenience we believe to be unmatched. Most of planned vending will be taking place in the Downtown New Haven area, serving it's busy community of students, artists, and people running to/from work. However, we're just as excited to be making a splash at events across the country and to offer catering services those interested!
Where your thoughtful support is going...
Well, we're more than half way there by all quantifiable metrics, but there's obviously still work to be done.
- a generator - Greta (our affectionately named espresso machine) requires up to 4700 watts of power to put that latte in your hands!
- plumbing, electrical, and other interior design costs -
- licensing fees - $200 filing fee? Each of us has to file separately? This is only one of a half dozen permits/licenses? Yep, starting a business isn't easy.
- supplies - Coffee ain't cheap! Especially, when you're only buying from the some of best roasters in the country. We'd love to have at least the first month's worth of coffee, espresso, milk, cups, etc.
- a paint job - It would certainly be nice to roll up with some style!
If we're blessed to receive more than we're asking--Where would it go?
Most businesses don't start seeing profits until their first year is behind them. We believe we can easily beat that, however, there are dozens of unforeseen costs and potential calamities. Every extra cent that's raised goes directly to improving the vehicle, variety of goods, stock of supplies, and safety nets for inevitable repairs.
Everything about this project has been very do it yourself! We didn't have a lot of starting capital, because while cafe work is definitely fun, it's not exactly lucrative. Also, most loans we applied for were either immediately denied because we didn't meet a certain amassed credit threshold or only offered at very high interest rates. In fact, most people are impressed we've accomplished as much as we have, in such a short time, completely on our own. Well, it's because every purchase has been painstakingly researched and aggressively haggled down. We really haven't wasted a dime, and already have managed to save thousands. Many people have less, and we're not the kind of folks that forget that.
Risks and challenges
Every set back or shortcoming we've faced has been dealt with fairly easily, but I'm sure that won't always be the case. The three of us have been friends since high school, and we just don't really get discouraged. Every problem we've faced has turned out to be just a fun learning experience for us.Learn about accountability on Kickstarter
- (30 days)