Hi, I'm Luciana, and as far as I can remember I have always been passionate about clothes and fashion. As part of a family tradition, at an early age I learnt sewing techniques and garment construction from my grandmother and mother. I continued my design education in college when I attended Parson’s School of Design in New York. During 2011 I participated in Fashion Star, a TV show that aired nationally in 2012 on NBC network. The objective of the show was to search for the next big name in fashion. Featuring host producer Elle Macpherson along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series gave 14 designers the chance to launch their collections in three of America's largest retailers: Saks Fifth Avenue, Macy's and H&M. Through-out the competition I was able to successfully sell the garments I created to all three retailers!
After we finished shooting the show I began to feel a lot of stress and pressure as I was pushing myself to try to establish myself in the industry and eventually make all “my dreams” come true. I started developing an anxiety disorder which led me to experience constant panic attacks. Confused and scared, I decided to seek for alternative ways to try to get myself better. Throughout the past 2 years I worked very hard to overcome this instability in my life. It was only through a complete change of lifestyle that I was able to get better. I started going to the gym, practicing yoga, and eating healthier. I began to focus my attention more to my inner self rather that the constant worry of what was happening around me. This new lifestyle change brought some new ideas. Being a creative person I wanted to now merge my two passions in life: fashion and a healthy lifestyle.
Track & Bliss
After doing some market research I came up with the concept of my new line: Track & Bliss. Looking at the active wear market I felt that the lines available have been transmitting the message: How fast? How strong? How much can you push yourself? I felt like this was the same message that puts pressure on us in our day to day life, and makes us compare ourselves with the world that surrounds us. I wanted to create a line that just inspires women to be happy by making better choices for themselves.
The women that inspire the line are modern women that have a busy lifestyle and are on the go. The collection is fashion forward and perfect for yoga, spinning, running, just about any activity! They are also perfect for a walk in the park, for having coffee with your girlfriends or a date with your possible soul mate.
Track & Bliss is trendy and it is fashion forward but at the same time we try not to be so serious. The colors, combinations of fabrics and textures, and positive messages result in a relaxed, joyful and easy line that celebrates the journey to finding inner bliss.
Where will the money go to?
Every dollar you pledge will help with the production of Track & Bliss's first collection, Spring 2015!
We have already finalized the process of designing, pattern making, sample making and securing a manufacturer. If we reach this goal we will be able to sell these designs to stores that are already placing orders for the collection! We will also distribute our collection though our e-commerce site and throughout select gyms and yoga studios. The money collected beyond the goal will go towards the production of new designs!
Risks and challenges
As any new development we expect to face some challenges in the future, but we have been working very hard on the different operational and financial aspects of the business which will guide us to achieve our goals! We won't allow any obstacles to slow us down!Learn about accountability on Kickstarter
- (30 days)