Project image
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$911
pledged of $32,000pledged of $32,000 goal
18
backers
44hours to go

All or nothing. This project will only be funded if it reaches its goal by Tue, February 19 2019 12:44 PM UTC +00:00.

Justine WillefordBy Justine Willeford
First created
Justine WillefordBy Justine Willeford
First created
$911
pledged of $32,000pledged of $32,000 goal
18
backers
44hours to go

All or nothing. This project will only be funded if it reaches its goal by Tue, February 19 2019 12:44 PM UTC +00:00.

About

Check out our 2018 video lookbook for a peek at our previous work:

Who We Are

Pelican House is a boutique swim label that aids ocean conservation and island habitat restoration by generating funding through the sale of responsibly made bikinis.

We are stewards for:

  • Clean oceans
  • Sustainable business
  • Supply chain transparency
  • Women empowerment
  • Collaboration over competition
  • Healthy body image and lifestyle
  • And being stoked

Not your average swimwear company

Consciously made swimwear is the founding basis of this company. Our process is based on three important questions: HOW is it made, WHERE is it made, WHAT is it made of? This applies to not only the garment itself, but also all components that go into making the final product. Every single component that goes into our bikinis, including shipping and packaging, comes from the most sustainable and ethical origin we can find (and if we can't find one we don't use it).

We believe it's not enough for a garment to just be sewn together ethically... what about the fabric? What about the yarn that makes up the fabric? Where were the raw materials sourced and how? How about the tags? Each garment is connected to a web of other industries and businesses that make up the different parts. If you want to have a truly sustainable and ethical product, you must also source all materials in the same fashion. There is no greenwashing going on in this company. At Pelican House we are committed to making conscious responsible choices about ALL the materials we use to make our bikinis, ship our orders, and operate our business. 

We believe in a better clothing industry, and we are creating one.

How we are changing the game

  • Using fabric made in CA from regenerated plastic waste
  • Sourcing all components from garment to packaging from North America
  • Excluding plastic from ANY part of our business (other than the recycled nylon in our fabric of course)
  • Excluding highly polluting ocean freighting from our supply chain by sourcing locally
  • Using only ethical and local labor since day 1
  • Using inclusive sizing and diverse styles to offer something for every body type
  • Offering custom sizing in addition to the sizes we stock
  • Giving our customers 100% transparency in our business practices
  • Harnessing fashion as a driving force for environmental restoration and protection and by diverting 10% of profits to non-profit Island Conservation. Please read more about their inspiring work by visiting www.islandconservation.org. 

Let's bring this collection to life!

A message from the founding owner:

"Since day one, I have been running Pelican House as a one-woman show. That includes sewing every single bikini that has ever been ordered. It's been an amazing experience, albeit challenging at many times, but I have really enjoyed the connections I've been able to make with my customers. But I want to do MORE. I want to be able to offer more to you, raise more funding for Island Conservation, and grow together reaching more eco conscious bikini babes.

So it's time for me to get help in manufacturing. I have carefully selected a local sew shop in San Francisco to bring the 2019 collection to fruition, and couldn't be happier to work with this amazing team of women!

This big change will allow me to focus more on creating customized suits for customers, keep up with demand, and bring new styles and items to the shop more frequently and with more speed. Most importantly, it will allow Pelican House to expand and generate more funding for crucial conservation projects around the world.

By supporting this Kickstarter, you are directly helping us to make our biggest impact on saving island habitats and species... I can't thank you enough for making this dream become a reality." -- Owner/designer Justine Willeford

Introducing the 2019 Collection

This collection was designed around comfort, functionality, proper fit, and elegant nature-inspired prints that coordinate to reversing solids to give you multiple options. Our aim is to stock a diverse selection of styles so that there is something for everyone, and every shape. All of our bikini designs are named after an island that has been aided by the work of Island Conservation. This is just the start, we already have additional designs in creation to be added to the shop as a second release for 2019.

The Prints 

All fabrics are made in CA using 100% recycled REpreve yarn from plastic waste. They are milled, dyed, and printed in a facility with the highest regard for environmental impact. We LOVE this fabric because it is not only eco friendly, but uber luxurious to the touch, with a cool buttery soft feel on your skin and perfect thickness/stretch. You'll want to live in your bikini!

The Styles

Disclaimer: These are mock-ups of what our prints and styles will look like, but they have been created digitally. The final garments we create will have consistent colors, the highest quality prints, and refined cuts. We will add updated photos of the collection as we move through our manufacturing process, including photos of the suits on various body shapes so you can see the fit.

Sizing

We aim to have some of the most inclusive sizing on the swimwear market. We will do this by not only stocking a wider range of sizes than the typical S, M, L.. but also continue to offer custom orders to ensure a proper fitting garment for any shape. This means you will work directly with Justine, the designer, to make something to your liking. How's that for service? We've also decided to give the SUPER outdated sizing system a heeve-ho, and use a numerical system which is not only more precise.. but who needs to have their tag tell them they are extra anything? For this first run, our stocked (ready to ship) bottoms will range from size 0-18, and tops from 32A-36F. We intend to stock even more sizes as our company grows.

Presale backers

By supporting this Kickstarter you will be given a store credit in the amount equal to that in which you chose for your backer reward. The value given is equal to that of the item, we are choosing to issue the reward as a credit so that you can choose your reward directly from the shop, easy peasy. This credit can be redeemed when the collection goes live on our online shop. So even if you choose to back us with the bikini top option (for example), you can use your credit for something else if you change your mind when the collection arrives. Furthermore, you will be picking your size, color, and style right from the shop so you don't have to decide what you want right now. Your Kickstarter presale also gives you first access to the collection before it goes public, so you will have the ability to redeem your reward before everyone else.

Timeline

We are already well on our way and ready to hit the GO button as soon as our funding is fulfilled. So far we have already designed our prints and styles, and made all our samples. We have sourced our suppliers and manufacturers down to the last detail. As soon as we get the green light we will be starting production of our fabrics, shortly followed by our garment manufacturing. We aim to start this ASAP, around the end of February.. production typically takes a couple months but we are giving ourselves some wiggle room since this is our first go-around. Therefore we are aiming to launch the collection no later than June of this year, just in time for summer! If we can get it out sooner, we will!

 A look at how REpreve turns plastic waste into fabric yarn:

Risks and challenges

We've done our homework, but we are entering uncharted waters here.. our intention is to sail on through and launch our collection by the start of summer, around June 2019. We will always keep our backers updated along the way, and are here to answer all questions in a timely manner.

We reserve the right to make any adjustments to our collection and the final products may vary slightly from these samples as we move through our manufacturing and design process.

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  2. Select this reward

    Pledge $20 or more About $20

    Pelican House Zipper Pouch

    Backer will receive a Pelican House bikini tote. This is a zippered pouch about 6"X8" with the Pelican House logo. Use it to pack your bikini, protect sensitive items from getting sandy in your beach bag (like phones and sunnies), use it as a clutch, make-up bag... ethically made with 100% organic fair trade cotton and printed with the Pelican House logo.

    Includes:
    • 1 organic cotton bikini tote
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    Pledge US$ 72 or more About US$ 72

    EARLY BIRD 10% off- bikini top or bottom

    Reward is given as an $80 store credit (gift code) to be redeemed online. Get one bikini top or bottom of your choosing, or $80 toward a onsie. Does not include tax or shipping. Kickstarter backers will receive exclusive access to our pre-launch, and have the chance to redeem their credit before the collection is released to the general public.

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    Pledge US$ 80 or more About US$ 80

    2019 PRESALE- bikini top or bottom

    Reward is given as an $80 store credit (gift code) to be redeemed online. Get one bikini top or bottom of your choosing, or $80 toward a onsie. Does not include tax or shipping. Kickstarter backers will receive exclusive access to our pre-launch, and have the chance to redeem their credit before the collection is released to the general public.

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    Pledge US$ 144 or more About US$ 144

    EARLY BIRD 10% off- bikini set or onsie

    Reward is given as an $160 store credit (gift code) to be redeemed online. Get one bikini set or onsie of your choosing. Does not include tax or shipping. Kickstarter backers will receive exclusive access to our pre-launch, and have the chance to redeem their credit before the collection is released to the general public.

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    Pledge US$ 160 or more About US$ 160

    2019 PRESALE- bikini set or onesie

    Reward is given as an $160 store credit (gift code) to be redeemed online. Get one bikini set or onesie of your choosing. Does not include tax or shipping. Kickstarter backers will receive exclusive access to our pre-launch, and have the chance to redeem their credit before the collection is released to the general public.

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    Pledge US$ 300 or more About US$ 300

    2019 PRESALE- DISCOUNT BUNDLE

    Get one bikini set AND one onesie (or equal value) of your choosing for a discounted rate. Reward is given as a $320 store credit (gift code) to be redeemed online. Does not include tax or shipping. Kickstarter backers will receive exclusive access to our pre-launch, and have the chance to redeem their credit before the collection is released to the general public.

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    Pledge US$ 500 or more About US$ 500

    Pelican House VIP Photoshoot

    Be our model for the day! Spend the afternoon in the life of a Pelican House model, with owner/designer Justine. Must be local to Santa Cruz, CA or be able to cover your own transportation to our location. Must be at least 18 years of age to participate.

    Includes:
    • Bikini of choice to model and keep
    • Professional hair and makeup
    • Professional bikini photo shoot and all final photos
    • Feature our fave shot of you on our Instagram
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    Pledge US$ 1,000 or more About US$ 1,000

    Sponsors dinner party!

    A special celebratory dinner and drinks for you and a guest at a Santa Cruz restaurant with other donors.

    Includes:
    • Dinner, drinks, and a whole lotta thanks for you and a guest
    • Shoutout on our Instagram and a special thank you on our website
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