The Concept: A traveling shoe boutique on wheels. Much like a food truck or bookmobile this will be a retail shoe store that moves from place to place. In the beginning the truck will offer classic canvas shoes, casual athletic sneakers, and fashion lace ups. Rain boots, flip flops, ballet flats, and other seasonal footwear should be available, too.
Why?: The truck will have the ability to travel to where customers are. Serve customers where a traditional store may not be able to open. Provides customers with an alternative solution to driving to a store. It’s a new vendor option for special events and niche industries. The truck could be at a 5K on the weekend, a guest at a business park over lunch, such as a large insurance company or hospital, then set up near a university campus in the late afternoon. People should be able to pick out a pair of shoes as easily as grabbing a burger on the go.
The Name: Stadium Shoes is a reference to the athletic stadium. It’s a place where athletes and fans gather for games and concerts. Our customers are the ones who win when the shoe truck shows up where they are. Stadium Shoes is about a unique event where you can see the current footwear lineup. You can be a spectator or a competitor at Stadium Shoes, it doesn’t matter. We just want to help you find your favorite shoe to cheer about. Stadium Shoes are for a casual stroll to rock ‘n roll.
The Needs: Your pledges to purchase a box truck or step van. I have thought out the truck past the design - and spent over a year accessing market demand, and operation of a mobile retail store. I’ve created a 12 month sales forecast, profit and loss projections, and more. The access to capital for this shoe string start-up is my biggest need right now. You can show your support of this idea and entrepreneurs everywhere by helping fund this project. With enough money I will be able to more quickly get this idea rolling and show up where you might be next.
I need your help to fund the purchase and redesign of a box truck into a mobile shoe store. Please pledge today.
Risks and challenges
Converting a box truck into a space that feels like a store will certainly have some unique challenges. Imagine installing flooring, lighting, audio and shelving that can withstand traveling from place to place. (Sounds like I need a friend that designs cruise ships.) In all seriousness, I have done extensive research and am prepared to tackle any issues that may arise. This includes budgeting for unforeseen mechanical updates to the truck as well as tools or special skills that may be needed.Learn about accountability on Kickstarter
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