About this project
Risks and challenges
As with launching any new project, creating a dance company in Los Angeles poses various risks and challenges. First, I run the risk of not finding skilled dancers who would best fit the artistic direction of my company. To eliminate this potential risk, I will be holding auditions in Los Angeles on October 21st and have contacted all of the area’s dance agencies about the audition. Second, there is the financial risk of staging and producing a live dance showcase. I have been actively contacting potential donors and have already generated a great deal of interest in supporting my company and the performance. With the high level of interest garnered, I will meet my fundraising goal. Lastly, there is a risk of not meeting my target ticket sale amount. Once the venue is established and the performance is set, I will create posters, flyers and other promotional materials to be placed around Los Angeles. In addition, I will market the performance on social media and within the dance community.
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I foresee a few challenges during this process. First, my primary residence is in Oklahoma and my company is in Los Angeles. I am overcoming this challenge by being in Los Angeles every other month for one week. During that week, I will be working with the company. I plan on setting a new dance piece each trip to Los Angeles and then putting them all together for the showcase. This way I am working overtime to gather pieces of my choreography and not having to be in Los Angeles for a long period of time. Second, I need to find a venue that not only highlights my choreography but has adequate seating for the audience. I have found a potential venue, but I need to ensure the rental fees are in line with my budget. Lastly, my final challenge would be an artistic and mental challenge for myself to tackle the completion of a whole hour and a half show on my own. I have never done anything like this before and look forward to the challenge to grow as an artist and choreographer.
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