Funded! This project was successfully funded on October 21.

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Noble Rot is an alternative magazine about wine, with a healthy dose of music and food.

*** PROJECT UPDATE ***

We asked for £8000 because that is the minimum amount we need to fund the printing costs of the next four issues. We are delighted to have made this funding target and sincerely grateful to everyone that has helped us - either by pledging to support the campaign, or spreading the word to help us reach a wider audience. Everything that we raise over this amount will be put directly in to the magazine:

£12,000: If we manage to raise this much we can include some colour pages in the printing of the magazine. Most importantly, we will be able to create a proper website to give Noble Rot an online home which will also allow us to promote the work of our contributing writers and illustrators. This level of funding will also enable us to publish upcoming issues in electronic formats.

£14,000: If we get to this amount, we will be able to do the website/electronic editions and also commission special reports from some of the most interesting wine regions in the world for the next four issues. We have lots of ideas on how to do this in a unique and different way to the regional coverage that is already out there.

If we raise more than this then it will all go back into the magazine - we are committed to establishing Noble Rot as a long term presence in the wine world.

What people have said about us

"Counter-cultural and edgy...It’s a million miles away from the glitzy hell and mind-warping, shallow, dull content of most glossy wine magazines."   Jamie Goode (wineanorak.com)

“I loved Noble Rot mag. I had a copy in my rucksack and actually, this is now in the hands of Mick Hucknall!”   Neal Martin (The Wine Advocate)

"Noble Rot made me laugh and it made me think but crucially it engaged and entertained me, all without dumbing down its central subject of wine.”  Tim Wildman MW (Wine Business Monthly)

“I was so pleased to see something like this come out.”  Alice Feiring (The Feiring line)

"Noble Rot avoids the clichés of most wine writing and makes this most snob-laden subject lively and interesting."  MagCulture.com

"The experience is like devouring a series of tasty literary canapés. By the end you feel wonderfully replete." Jerry Lockspeiser (Harpers Wine & Spirit)

Who are we?

Noble Rot magazine was founded by Mark Andrew and Dan Keeling in early 2013. Mark is the senior buyer at London’s Roberson Wine and a Master of Wine student, whilst Dan is a record company A&R man who has signed acts such as Coldplay, Bombay Bicycle Club and Lily Allen, and is finishing studying the Wine & Spirits Trust Diploma.

What is Noble Rot?

Noble Rot is a quarterly magazine that features a collection of articles predominantly about wine, with a healthy dose of alternative music and food. Click on the images below to read a bit more about the thinking behind the magazine.

The thinking behind Noble Rot (1)
The thinking behind Noble Rot (1)
The thinking behind Noble Rot (2)
The thinking behind Noble Rot (2)

Tim Atkin recently published one of our articles on his blog - click here to read more about wine terrorism in the south of France.

So far, it has been printed in black and white with a colour cover on high-quality stock, perfect-bound in an A5 format. There are interviews with high profile wine lovers and recipes from exciting young chefs, as well as stories about amazing wines, the people that make them and the places that they are made. Our aim is to engage and inspire readers in a tone of voice that they can relate to, giving them honest opinions uncensored by the need to keep advertisers happy or maintain access to the next free press jolly. We provide a platform for opinion, discussion, facts and fictions and, as a result of this, some articles may have entirely different or contradictory points of view. We feel this is a fair reflection of reality and that life is much more fun that way.

Noble Rot is London based, but with a resolutely international outlook. We want people all over the world to get involved what we’re doing and this will be reflected in the increasingly international spread of our contributors.

Why are we doing it?

We feel that there is a massive gap in the market for a magazine that writes about wine in a non-pretentious, entertaining and inclusive way. Whilst there are several other wine magazines out there, and plenty of coverage in the national press, there is very little of it that we actually want to read. If generic recommendations of supermarket plonk or bland articles on chilled reds for the summer are not your thing, where should you look in print for intelligently written articles on wine? We want it to be Noble Rot. Whilst we love the Internet and avidly trawl our favourite websites and blogs, we feel passionately that print media still lends itself to character driven, long-form journalism. To us, there’s still nothing better than thumbing through a well-conceived, aesthetically pleasing book or magazine - long live the tactility of paper and the evocative smell of freshly dried printer’s ink! With this in mind, we wanted to create a platform for young and alternative writers to express themselves about the inspirational wine, music and food that they love. Some of them are from inside one of the trades, some of them outsiders or aspiring writers with a flair for words. But all of them have something interesting to say and we want to give them a voice.

What has happened so far?

At the start of this year we printed 1000 copies of a prototype magazine, featuring ten essays. We gave these to everyone we thought could be interested and the response was so encouraging that we decided to press ahead with a second issue, this time with sixteen essays and original illustrations. Contributors to the first two issues have included respected wine writers Jamie Goode and Alice Feiring, Mike D of the Beastie Boys, Will Champion of Coldplay, Stevie Parle of Dock Kitchen, Stephen Harris of the Sportsman and many lesser known names that have penned brilliant pieces. The majority of people that have read Noble Rot been very enthusiastic and encouraged us to develop it further. We have sold issue 2 (released in June, £5 cover price) through a small network of independent wine, food and music shops predominantly in London. We have garnered 50 early subscribers that have enjoyed what they’ve seen so far.

Why do we need Kickstarter?

In order for us to make this project a success and establish Noble Rot as a fun, alternative and sustainable voice in the wine world, we need your help. By pledging to help our campaign you will become one of our founding supporters and turn this project from a great idea into a financially feasible magazine. As you might know, there are substantial, on-going costs involved in the design, layout, print and distribution of a high-quality magazine. So far we have personally met these costs but, as to be expected from the launch of a new creative venture, we have far from broken even. Continually covering costs without support is not sustainable for us, especially as we prefer not to take advertising revenue at present. Growing our subscribers would mean that we could guarantee Noble Rot will be around for a minimum of four issues to come.

The screenprints

For those of you that are interested in pledging to receive the rewards that include screen prints, please see below for a screenshot of the three images, all from the article 'Red wine with fish' from our second issue. They come signed and numbered by the artist Louise Sheeran and are delivered unframed in a sturdy cardboard tube.

The prints, from left to right, are called: 'Goosefish / Gamay', 'Butterflyfish / Beaujolais' and 'Sea Bass / Sangiovese'. Please allow for slight variance in colours, as they are printed by hand.

Risks and challenges Learn about accountability on Kickstarter

The biggest challenge for Noble Rot - as it is for any magazine - is building a readership that care enough about the publication to subscribe. With a family of loyal readers behind us, we can focus on improving the content and establishing ourselves as the alternative voice in the wine world. It is for this reason that most of our pledge rewards are built around an annual subscription, as this will give us the chance to put out four brilliant issues over the next year and give us the platform to make Noble Rot a permanent feature in wine journalism.

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  • Pledge £5 or more
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    20 backers

    DIGITAL DUO: A digital copy of Issue 1 and Issue 2 in pdf format, not to mention our eternal gratitude.

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  • Pledge £10 or more
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    27 backers

    PRINTER’S INK: Issue 2 in print version, plus the pdf editions and a personalised thank-you in issue 4. (*Price includes UK postage, international postage charged at £3 extra)

    Estimated delivery:
    Add £3 to ship outside the UK
  • Pledge £24 or more
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    99 backers

    JOIN THE FAMILY (UK): A four-issue annual subscription delivered to your door (you can start on issue 2 or 3), plus the pdf editions and a personalised thank-you in issue 4.

    Estimated delivery:
    Ships within the UK only
  • Pledge £36 or more
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    54 backers

    JOIN THE FAMILY (REST OF THE WORLD): A four-issue annual subscription delivered to your door (you can start on issue 2 or 3), plus the pdf editions and a personalised thank-you in issue 4.

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  • Pledge £50 or more
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    34 backers Limited (16 left of 50)

    SCREEN PRINTERS INK: A beautiful A2, 4 colour, hand printed & numbered screen print from issue 2. Choose one of the three images from our feature ‘Red Wine with Fish’ (pics on the left). All prints are limited edition and exclusive to our Kickstarter campaign. Plus the pdf editions of issues 1 and 2, and a personalised thank you in issue 4. (*Price includes UK postage, international postage charged at £6 extra)

    Estimated delivery:
    Add £6 to ship outside the UK
  • Pledge £74 or more
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    19 backers

    SCREEN-PRINT THE FAMILY (UK): Includes everything in ‘Join the family’, with the addition of a beautiful A2, 4 colour, hand printed & numbered screen print from issue 2. Choose from three images from our feature ‘Red Wine with Fish’, all prints are limited edition and exclusive to our Kickstarter campaign.

    Estimated delivery:
    Ships within the UK only
  • Pledge £90 or more
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    5 backers

    SCREEN-PRINT THE FAMILY (REST OF WORLD): Includes everything in ‘Join the family’, with the addition of a beautiful A2, 4 colour, hand printed & numbered screen print from issue 2. Choose from three images from our feature ‘Red Wine with Fish’, all prints are limited edition and exclusive to our Kickstarter campaign.

    Estimated delivery:
  • Pledge £140 or more
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    5 backers

    SCREEN-PRINT THE EXTENDED FAMILY (UK): Everything in ‘Screen print the family’, but includes all three A2, beautiful 4 colour, hand printed & numbered screen print from issue 2.

    Estimated delivery:
    Ships within the UK only
  • Pledge £174 or more
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    6 backers

    SCREEN-PRINT THE EXTENDED FAMILY (REST OF THE WORLD): Everything in ‘Screen print the family’, but includes all three A2, beautiful 4 colour, hand printed & numbered screen print from issue 2.

    Estimated delivery:
  • Pledge £1,500 or more
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    0 backers Limited (5 left of 5)

    NOBLE ROT’S GUIDED TOUR OF THE VINEYARDS OF FRANCE / ITALY: A tasting tutorial for up to 12 people, Noble Rot will provide an entertaining and educational evening in the comfort of your your own home or office. All glasses and samples included. Travel expenses by arrangement outside of London.

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Funding period

- (35 days)