Update 5/22: for additional information, here's an excerpt of a radio interview I did recently with Jen Julius of KOWS 107.3 FM in Occidental California.
There hasn't been a new print astrology magazine to hit the streets in almost 30 years. That's about to change, big-time. Introducing Hexagon: Smart. Sharp. Subversive. Packed with new faces, new voices, and new perspectives, featuring provocative content and premium production values, Hexagon is an astrology magazine like none other.
How did Hexagon get started?
About a year and a half ago I got to thinking how great it would be if somebody would start a contemporary, cutting edge astrology magazine that would be a product of the unprecedented times we're living in. After a while I realized that most "big names" were unlikely to be interested in fronting such an unconventional publication. So I talked the concept over with some colleagues who felt similarly and decided to start just such a magazine myself. I wrote up a business plan, hired a designer, outlined the first issue, arranged for content, and got to work. Almost a year later we've produced a short print run of physical prototypes and are now ready to go into full scale production mode.
Your premier issue looks amazing. Tell me more.
Let's face it, astrology and astrologers have a major image problem. Our work may be greatly valued by our clients and we may be respected by our colleagues but most of the public still thinks of us as "fortune tellers" at worst, new age self help guru types at best. A major goal of Hexagon is to totally usurp public's less than favorable ideas about what constitutes astrology and who calls themselves "astrologers". One of the most powerfully effective ways to do this is with cover art that is distinctive, intense, mysterious, and intriguing --- that represents astrology as a respected practice that intelligent, capable, highly resourceful professionals can and do avail themselves of.
Along with intelligently written, highly provocative content, this type of dynamic, compelling cover art is going to be one of Hexagon's defining hallmarks. If you like the cover art for our premier issue then strap yourself in because what we have in the works for the 2nd, 3rd, 4th issues and beyond is really going to blow some minds. What you see with our first issue is only just the beginning.
How does Hexagon differ from other astrological publications?
In at least five ways:
- A serious emphasis on investigative astro-journalism (NSA, GMOs, Big Pharma, Big Oil, Wall Street, reproductive rights, the drug war, covert operations, etc)
- Fearless reporting on the current state of male/female relations in our culture
- Inclusion of perspectives often underrepresented in spiritually oriented media
- High quality photography, high quality paper, premium production values
- Content that is accessible and relevant to a wide range of readers
Some sample shots from our prototype, courtesy of Marc Blondin:
About 10%-15% of each issue will be dedicated to providing an astrological look at "allied modalities" such as yoga, pilates, health, nutrition, Chinese medicine, body work, herbalism, art and music therapy, etc. as these methods are highly synergistic with astrology and vice versa.
Who's on your team?
The following people have all been instrumental in the development of our prototype:
- Matt Savinar of NorthBayAstrology.com (editor/founder/writer)
- Novalee Truesdell (news/reviews/multimedia)
- Carrie Davoli of MusicAsAVoice.com (department writer, multimedia)
- Scott Cullins of CanyonMedia.us (art direction)
- Marc Blondin of MarcBlondinPhotography.com (photographer)
- Jenn Zahrt, PhD of Within Orb (copyeditor)
- Willow of Willows Web Astrology (features writer)
- Jason Fleming of Sagittarian Mind (features writer)
- Yerevan Yacoubian of Readings by Yerevan (department writer)
- Jen Julius of JenJulius.com (interviews)
- Madame Zolonga of Madame Zolonga Speaks (forecasts)
- Joanne Bezzina of SpiritedPilates.com (health/wellness)
What articles appear in the premier issue?
The following articles appear in the first issue:
- "Ladies of the Zodiac: It's Showtime!" (Astrology of the Feminine Asteroids) by Willow
- "Tales from the Police State" by Willow
- "Saturn in Scorpio and Beauty at Any Age" by Willow
- "Watching the Watchers: Astrology of the National Security Agency" by Matt Savinar
- "The Unredacted Sagittarius: Profile of Jesselyn Radack (Ed Snowden's attorney)" by Matt Savinar
- "Of the People: Astrology of the Black Lives Matter Movement" by Matt Savinar
- "Zodiac Mixtapes: Hip Hop Playlists for Your Sign" by Jason Fleming
- "Seven Ways to Defend Yourself from Psychic Vampires" by Yerevan Yacoubian
- "Confessions of a Virgo Pilates Instructor" by Joanne Bezzina
- "Astrology for Self Employed Women: An Interview with Sam Reynolds" by Jen Julius
The famous Madame Zolonga is handling the forecasts section.
Addendum 4/31/15: the one and only Michael Lutin -- a true living legend among us astrologers -- has offered to contribute an article to the first issue of Hexagon and we are more than thrilled to accept.
How often do you plan on publishing?
Quarterly to start but we want to move to bi-monthly (six times a year) as soon as possible. We plan on taking subscriptions after our second issue is out in December 2015.
What will you do with the money?
Our minimum goal of $10,000 covers the printing and distribution of a 4-5,000 magazine print run of the premier issue on high quality paper plus freight plus plus perk fulfillment for approximately 250 Kickstarters backers plus Kickstarter fees. Anything beyond $10,000 goes to recouping the costs of design, photography, licensing, writer's fees, etc.
What do the VIP cards look like?
The black "Founding Financier" cards are for pledges of $100 or greater, the gold (brass) "Founding Patron" cards are for pledges of $75, and the silver (stainless steel) "Founding Supporter" cards are for pledges of $50.
Note that the cards are individually numbered. If, for instance, you're the fifth person to pledge $75 then you'll receive a brass VIP card that reads "Founding Patron #005" at the bottom. The cards are 3.5" by 2", the size of a business card.
What is the release date of the magazine?
Hexagon is scheduled for release August 19th, 2015 at 11:59 am in Sonoma County, California. Some people have questioned why we've chosen to launch during a Venus retrograde as many commentators would advise against this. What those experts are missing is that Venus (art) retrograde (renegade) in Leo (creativity) is actually an ideal time to launch an unconventional creative endeavor.
I've just made a pledge and can't wait for Hexagon to be released! How else can I help???
Linking to this Kickstarter campaign on Facebook, Twitter, etc and/or talking it up on your blog (if you have one) is greatly appreciated.
When is the Launch Party? I want in!
The magazine is being released August 19th but the big launch party won't be till Sunday September 27th in Sonoma County, California. Start time tbd.
I've pledged or am planning to pledge enough to get an advertisement. How do I get my art to Hexagon?
Please send your art work and/or questions to email@example.com or hit the "contact me" button on my Kickstarter profile as soon as possible. In order to appear in the first issue we'll need to have your print-ready files by June 15th, 2015 at the latest.
Risks and challenges
Whether this Kickstarter succeeds hinges on whether I've accurately discerned the community's desire for such a radically new astrology publication. Hexagon looks great, has really unique content, and sports a totally distinctive voice. Every person whose seen the prototype has expressed unabashed enthusiasm for it, including several people who until now have had no serious interest in astrology. So it definitely seems like we may have a potential blockbuster publication on our hands here with Hexagon. At the same time, anybody whose ever been involved in art, journalism, publishing, or literature knows that you never do know for sure how the public will react to what you've produced until it's released.
Regarding potential challenges: we've scheduled more than enough time between the end of our Kick Starter campaign in in late May and our scheduled release date in late August that we have considerable room for error to handle any bumps in the road like production delays or collaborator mishaps.
I have no other projects I'm in the process of fulfilling. Just about all of my time and energy has been and will continue to be invested in Hexagon until this project is completed.Learn about accountability on Kickstarter
- (38 days)