About Our Products
We're proud to offer our customers apparel and accessories that let them give back to the places they love most (see the Giving Back section below). Our products are designed for those who enjoy outdoor activities and adventures. Activities and adventures that allow you to immerse yourself in natural beauty while challenging your natural abilities. Backpacking, Rock Climbing, Mountain Biking, Whitewater, Skiing, Snowboarding, Fly Fishing, just to name a few. The activities that somehow give you a sense of peace and excitement at the same time.
So far, we have enjoyed creating designs that reflect the excitement of a specific activity:
The High Life™ Camper
Camping is the bread and butter of outdoor activities. The High Life™ Camper Collection features a day and night scene, however you're free to wear either at any time. Available in White and Midnight Gray (S, M, L, XL).
The High Life™ Snowboarder
We've chosen to rock a front shirt design for our snowboarding collection. The High Life™ Snowboarder Tee is a great way to look flashy, stay comfortable and give back to the mountains you love riding on. Available in White, Glacier Blue and Midnight Gray (S, M, L, XL).
The High Life™ Skier
Sporting our logo on the front and a sweet design on the back, The High Life™ Skier Tee is a great addition to your wardrobe. Look great and feel comfortable all while helping to preserve the mountains you love to ski on. Available in White, Glacier Blue and Midnight Gray (S, M, L, XL).
The High Life™ Rock Climber
Rock Climbing is one of the more challenging and strenuous outdoor activities, but it shouldn't be a challenge to find a shirt you love. Knowing that you're giving back, feeling comfortable and looking good, there isn't much not to love about this shirt. Available in White and Cardinal (S, M, L, XL).
The High Life™ Whitewater Kayaker
Earth's fresh water is an invaluable resource, but that doesn't mean you can't have fun with it. Kayakers can now show off their passion while helping preserve the places they love to paddle. Available in White and Glacier Blue (S, M, L, XL).
The High Life™ Classic
The High Life™ Classic Tees are also available for those who are proud to be a High Lifer. Available in White, Glacier Blue and Cardinal (S, M, L, XL).
In our next phase, we will be moving toward designs that will be focused on the natural beauty of some of our favorite places. We’ll be posting these to our website (www.thehighlifestore.com) as they become available, but as a special Kickstarter bonus we'll be offering one here. We hope you like The High Life™ Teton Tee! Available in White (S, M, L, XL).
The High Life™ Teton
The High Life™ Accessories
We will also be offering apparel accessories and personal accessories. From hats to key chains and posters to flasks, have your stuff remind you of the best parts of life. We'll be offering a cool 19 oz. Mason Jar and sweet 8 oz. Flask as part of our reward packages.
Why join The High Life™?
- Giving Back
The High Life™ is committed to the outdoors and understands the importance of preserving the land we love. No matter how much we expand, The High Life™ will stay committed to donating 5% of its profits to outdoor and wildlife preservation charities/funds. We've done our research and will only donate to charities/funds who spend more than 75% of their budget on conservation/preservation programs.
- Soft, Light-Weight, Durable Cotton Shirts
The High Life™ uses only the best material. All our shirts are made with combed, ring-spun cotton. Why is this important? The strength and softness of a cotton shirt are dependent on how many times the cotton fibers are twisted before being woven into material. Using a special manufacturing process, combed, ring-spun cotton produces one of the softest and most durable shirts available. So when you buy from The High Life™, you can be sure that your purchase will be comfortable and of great value.
- Sweet Designs
Here at The High Life™, we are enthusiasts of many of the activities listed above, but we could never find casual apparel that conveyed this lifestyle. We'd go to many of the larger outdoors stores, only to be disappointed by their lack of style. Hence, The High Life™ was born!
- Become a High Lifer
- Find other High Lifers
We Need You
Since the idea was conceptualized, we've accomplished lots of paperwork (boring), assembled a team of designers that can produce a variety of styles, established a supply base (printing t-shirts near my hometown in NC), and started exploring the different realms of social media.
However, the voyage is not over; it is in fact just beginning. In order to make this company a reality, we still need to produce and market our product. This is where you come in! We need your help funding the first production run and a 2-month marketing campaign. If all goes according to plan, we should be able to sustain ourselves from there.
Thank you in advance for your pledge!
After the campaign is completed, we’ll continue on a number of items.
First, we’ll send out an e-mail to our fellow High Lifers and Kickstarter backers who ordered t-shirts to get design and size information. We’ll also start looking for camping locations that will support our launch party!
Second, we’ll place orders with our suppliers. This will allow us to launch our website (www.thehighlifestore.com) with enough safety stock to support initial orders. We’ll also be able to send out the rewards to our awesome Kickstarter backers!
We’ll also keep moving forward with sweet designs centered on the natural beauty of the outdoors and depicting more High Life activities like backpacking, trail running, and fly fishing.
Lastly, we'll start a marketing campaign. We've recently started Facebook and Twitter accounts (feel free to join!), but would like to include Google AdWords and the like.
Thank you for helping make all this possible!
Risks and challenges
Any venture worth pursuing is challenging which inherently makes it prone to risk. Preparation is the key to minimizing risk and thus enjoying the challenge. We've chosen to work with well-established suppliers with reputable backgrounds; we've dotted our i's and crossed our t's to ensure we can deliver all of our products on schedule. In the event of unexpected delays, we'll adjust accordingly and stay transparent to our backers.
Our focus for the future will be on marketing, finalizing our website, and introducing new products. Since our teams' background is managing large scale engineering projects, these areas are new to us; however, we know that our project management skills, core knowledge from business school, and many industry contacts will allow us to succeed. We've already started work on a new product line that will highlight some of our favorite national parks! We're looking forward to working hard on this company and hope you enjoy what The High Life™ has to offer.Learn about accountability on Kickstarter
- (30 days)