About

Mooi Honey is heart-working honey that aims to cut out the middle-man so we can bring you premium pure New Zealand made Manuka honey at an affordable price. 

We are offering our backers a selection of honey sweet rewards in jars of UMF10+ pure New Zealand Manuka Honey if our kickstarter target is reached and this offer extends globally because we believe premium quality honey should be readily available anywhere in the world without the hefty price tag. 

Our honey is locally produced just outside of Auckland, New Zealand and handled by us from start to finish. 

We are a small business with big (and sweet!) dreams and we hope you can be a part of this exciting journey. 

Note: As UMF certification is a costly process (just getting certified alone for a company costs upwards of $40,000! And we are also charged PER KG UMF export thereafter), we have decided to go ahead with the project for now without the certificate.

What this means is that:

- Our honey is STILL UMF10+ quality (without the piece of paper AND THE PRICETAG)

- Our honey will be packaged with the equivalent MGO label (this link: https://export-x.com/2014/05/29/manuka-honey-mgo-umf-ratings-compared/ is a really helpful guide for UMF to MGO conversion)

- Our UMF10+ honey will be labelled MGO 263

- We plan to get the UMF certificate in the near future (once this kickstarter gets off the ground) so that our honey can be easily identified and labelled

Risks and challenges

Our initial challenges include meeting the budget to create out first batch of honey which has brought us to Kickstarter.

Other challenges include:

- international export laws for foodstuffs
- weight-based shipping costs
- appropriate warehousing space for storing honey
- getting UMF certification for our company and not through the manufacturer, this will cost upwards of $40, 000 and applies to each KG of honey thereafter; this will be phase 2
- generating enough income in our first year of business to work on this project full-time

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Support

  1. Select this reward

    Pledge NZ$ 20 or more About $13

    250g NZ Manuka Honey UMF10+

    We have all heard of the benefits of pure New Zealand made Manuka Honey, but premium Manuka usually comes at a hefty cost. With Mooi Honey, we aim to cut out the middle man to bring you premium pure Manuka from hive to heart, decreasing overheads and providing a premium product at a more affordable price.

    Includes:
    • 250g NZ Manuka Honey UMF10+
    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    NZ$

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  2. Select this reward

    Pledge NZ$ 40 or more About $26

    500g NZ Manuka Honey UMF10+

    We have all heard of the benefits of pure New Zealand made Manuka Honey, but premium Manuka usually comes at a hefty cost. With Mooi Honey, we aim to cut out the middle man to bring you premium pure Manuka from hive to heart, decreasing overheads and providing a premium product at a more affordable price.

    Includes:
    • 500G UMF10+ Pure New Zealand Manuka Honey
    Less
    Estimated delivery
    Ships to Anywhere in the world
    17 backers
    NZ$

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  3. Select this reward

    Pledge NZ$ 60 or more About $39

    250g & 500g Duo pack Manuka Honey

    Appx. wt 750g

    We have all heard of the benefits of pure New Zealand made Manuka Honey, but premium Manuka usually comes at a hefty cost. With Mooi Honey, we aim to cut out the middle man to bring you premium pure Manuka from hive to heart, decreasing overheads and providing a premium product at a more affordable price.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    NZ$

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  4. Select this reward

    Pledge NZ$ 80 or more About $52

    500g Twinpack Manuka Honey

    Appx wt. 1kg

    We have all heard of the benefits of pure New Zealand made Manuka Honey, but premium Manuka usually comes at a hefty cost. With Mooi Honey, we aim to cut out the middle man to bring you premium pure Manuka from hive to heart, decreasing overheads and providing a premium product at a more affordable price.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    NZ$

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  5. Select this reward

    Pledge NZ$ 240 or more About $154

    Box of 6 x 500g UMF10+ Manuka Honey

    Appx wt. 3kg

    We have all heard of the benefits of pure New Zealand made Manuka Honey, but premium Manuka usually comes at a hefty cost. With Mooi Honey, we aim to cut out the middle man to bring you premium pure Manuka from hive to heart, decreasing overheads and providing a premium product at a more affordable price.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    NZ$

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  6. Select this reward

    Pledge NZ$ 240 or more About $154

    Box of 12 x 250g UMF10+ Manuka Honey

    Appx wt. 3kg

    We have all heard of the benefits of pure New Zealand made Manuka Honey, but premium Manuka usually comes at a hefty cost. With Mooi Honey, we aim to cut out the middle man to bring you premium pure Manuka from hive to heart, decreasing overheads and providing a premium product at a more affordable price.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    NZ$

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)