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By swrve inc
$26,969 pledged of $18,300 goal
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All or nothing. This project will only be funded if it reaches its goal by .

About this project

Our garments are designed to do anything, anywhere, anytime.That means creating pieces that make a seamless transition from the outdoors to the urban landscape, across town, or around the world.

Our capsule collection includes a short-sleeve and a long-sleeve button-up shirts, a work jacket, an unstructured blazer, and a cap.

All our garments include subtle features for which swrve is known like unique seam placement or added fabric for functionality, explains lead designer Matt Rolletta, “Over the 13 years I’ve been designing for swrve, I’ve perfected how to create garments that move seamlessly with the body,”

We launched our company over 12 years ago to make the most durable and best looking performance apparel possible. We're now on Kickstarter with our first crowd-sourced project to bring you 4 garments and a cap you won't want to live without.

Each piece in the collection is made of CORDURA® combat wool™ ripstop fabric, a material we fell in love with as soon as we felt it. The weight of the fabric and the luxurious hand-feel and drape, in combination with the ripstop weave nods to military apparel but in an elegant and subtle way that makes this the most interesting wool fabric we've ever come across.

We can't wait to craft this incredible fabric into garments we hope you're as excited as we are to see become reality.

 THE FABRIC

Luxurious yet durable CORDURA® combat wool™ ripstop fabric with a hint of stretch. It has the look, comfort and feel of 100% Merino wool with built-in long-lasting durability. This fabric blend offers up to 10x better abrasion resistance, 2.1x better tensile and 1.4 better tear resistance compared to 100% Merino wool fabrics. If you are familiar with Merino wool you know that there is nothing better in winter or summer. It wicks sweat off your skin keeping you cool and dry in the summer and warm in colder weather. And unlike other materials, even if you get drenched, it keeps you warm even when wet. It is naturally anti-bacterial so it prevents stink even if you work up a sweat. 49% wool, 48% nylon 6,6, 3% spandex. 6.6 oz/sq.yd

THE SHORT-SLEEVE SHIRT

Loaded with subtle functional features like a double back pleated yolk and gusseted side panels to ensure ease of movement, this shirt is sure to become your summertime go-anywhere top from pool party to an invigorating hike in the woods.  

FEATURES  

  • Double-layer shoulder panel for durability 
  • Triple needle stitching at stress points 
  • Double back pleated yolk 
  • Gusseted side panels 
  • Shoulder seams off pressure points for comfort 
  • Stand-up collar 
  • 2 front chest pockets with button closure 
  • 1 chest pen pocket 
  • Drop tail hem 
  • Smooth military style polyester buttons 
  • Trim fit

 

 

THE LONG-SLEEVE SHIRT

Your new favorite everyday long-sleeve shirt. Flattering trim fit, luxurious wool fabric. Looks great in any situation from kicking it around town to flying around the world.  

FEATURES  

  • Long sleeve with single button cuff and 1-button placket 
  • Double-layer shoulder panel for durability 
  • Triple needle stitching at stress points 
  • Double back pleated yolk 
  • Gusseted side panels 
  • Shoulder seams off pressure points for comfort 
  • Stand-up collar 
  • 2 front chest pockets with button closure 
  • 1 chest pen pocket 
  • Drop tail hem 
  • Smooth military-style polyester buttons 
  • Trim fit

 

 

THE WORK JACKET

Inspired by vintage work jackets, this modern update is your new favorite casual around-town jacket. The enhanced durability of CORDURA® combat wool™ means it’s ready to go wherever you do and will stay looking sharp year after year.  

FEATURES

  • 4-button closure 
  • Stand-up collar 
  • Triple needle stitching at stress points 
  • Shoulder seams off pressure points for comfort 
  • 1 front chest pocket 
  • 1 front chest pen pocket 
  • 1 interior chest pocket 
  • 2 triple-stitched hand pockets 
  • Single button functional cuff 
  • Locker loop 
  • Drop tail hem 
  • Smooth military-style polyester buttons 
  • Trim fit

 

 

 

THE BLAZER

Does your action packed lifestyle make you avoid traditional “dress clothes” out of fear for the damage you’ll cause to fragile garments?  

Our classic unstructured blazer will spiffy you up in a hurry and allow you to keep being you. Subtly informed by military wear, you’ll find design details that allow you to move freely while looking ready for any occasion. We’re not saying you’ll transform into James Bond once you slip into it but, you just may feel like you have.  

Go ahead. Order a martini, shaken, not stirred. Ride your bike to that fancy art opening. Wrestle the groom. Our unstructured blazer is up for anything you are.  

FEATURES

  • Double vents 
  • 3-button closure 
  • Partial buggy lining in self fabric 
  • Subtly shaped sleeves 
  • Functional 3-button cuff 
  • 2 interior chest pockets 
  • 2 hand pockets 
  • Locker loop 
  • Smooth military-style polyester buttons 
  • Tailored cut 
  • Made for movement 

 

 

 

THE CAP

 

A timeless camp cap in a lightweight package that’s ready for any adventure or providing cover on those bad hair days. Five panel CORDURA® Combat Wool™ construction will help keep your noggin cool and dry. 

FEATURES

  • Adjustable nylon webbing and plastic closure
  • One size fits all

  

 

 

  SIZE CHART

A NOTE ON FIT

please note our garment's fit is a slimmer European fit similar to American Apparel's. 

We will be ordering extra pieces so if once you get your garment and find you want a different size, you will be able to send it in for an exchange.

COLOR DISCLAIMER

Due to technical issues (minimums necessary for the fabric order) we may face some limited availability of your color selection. We don’t foresee this happening, but in the unlikely event a color runs out, first orders will receive priority when it comes to receiving your preferred color selection.

ABOUT US

swrve was founded by Matt Rolletta and Muriel Bartol in 2005 to make the most durable and comfortable outdoor apparel you can't wait to throw on in the morning. Matt is our lead designer and creative director. Although he has not formal apparel design training, he has always been interested in art, architecture, fashion, photography (and cycling!). He attended RISD in the MA furniture program 2001 - 2003. Muriel is our business director and general manager. She attended Reed College for a BA in Biology and later attended the MA program in Art Theory and Curatorial Studies at ArtCenter College of Design.

Risks and challenges

We have extensive experience making apparel; we launched our company in 2005 and have faced every production problem imaginable in the intervening 12 years. The good news is we've learned from our mistakes and we’re using all that acquired know-how on this project. We're confident that we'll deliver it on time while also meeting our exacting quality standards that our customers have come to expect from us.

For this project we've teamed up with a manufacturing company we've worked with before. They are a family-run enterprise that is small enough to address every concern we have yet big enough to expertly handle the detail-focused cutting and sewing details for this project.

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    CAN YOU KICK IT?

    yes we can!

    help us reach our goal and get a special edition, once in a lifetime, awkward swrve family portrait. with 3 bonus cats.

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    early bird CAMP HAT

    MSRP $35, save 40%

    save even more when you order first!

    this beautifully crafted cap will help thermoregulate your noggin' (thanks wool!) and keep the sun off.
    adjustable strap for a perfect fit.

    available in green, tan, or blue
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    CAMP HAT

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    this beautifully crafted cap will help thermoregulate your noggin' (thanks wool!) and keep the sun off.
    adjustable strap for a perfect fit.

    available in green, tan, or blue
    you'll choose your color when the project is funded.

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    SHORT-SLEEVE SHIRT

    MSRP $125, save 30%

    Loaded with subtle functional features like double back pleated yolk and gusseted side panels to ensure ease of movement, this shirt is sure to become your summertime go-anywhere top from pool party to an invigorating hike in the woods.

    available in green, tan, and blue
    you'll choose your color and size when the project is funded.
    * please make sure to read our note on color availability *

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    LONG-SLEEVE SHIRT

    MSRP $150, save 30%

    Your favorite everyday long-sleeve shirt. Clean flattering trim fit, luxurious wool fabric. You’ve never looked or felt better.

    available in green, tan, and blue
    you'll choose color and size when the project is funded.
    * please make sure to read our note on color availability *

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    WORK JACKET

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    This modern workwear inspired work jacket with is sure to become your favorite casual around-town jacket.

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    UNSTRUCTURED BLAZER

    MSRP $195, save 31%

    Spiffy up in a hurry with this classic unstructured blazer subtly informed by military wear. You’ll find design details that allow you to move freely yet you’ll look ready for any occasion. We’re not saying you’ll turn into James Bond once you slip it on, but you just may feel like you have.

    available in green, tan, and blue
    you'll choose color and size when the project is funded.
    * please make sure to read our note on color availability *

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    SHIRTS DUO

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    JACKETS DUO

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    super deluxe combo with guacamole

    come pick up your rewards at our HQ in LA and we'll take you out for a fun-filled day visiting our design studio, riding bikes, eating an awkward swrve family lunch at one of our favorite joints, drinks, and anything else we can pack in.
    try on all the garments in the shop to make sure you're happy with the color and size.
    you make your way to LA and we'll show you our favorite things to do!

    each item available in green, tan, and blue
    you'll choose color and size when the project is funded.
    * please make sure to read our note on color availability *

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    early bird SHORT-SLEEVE SHIRT

    MSRP $125, save 40%

    save even more when you order first!

    Loaded with subtle functional features like double back pleated yolk and gusseted side panels to ensure ease of movement, this shirt is sure to become your summertime go-anywhere top from pool party to an invigorating hike in the woods.

    available in green, tan, and blue
    you'll choose your color and size when the project is funded.
    * please make sure to read our note on color availability *

    Includes:
    • SHORT-SLEEVE SHIRT
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 10 backers
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    early bird LONG-SLEEVE SHIRT

    MSRP $150, save 40%

    save even more when you order first!

    Your favorite everyday long-sleeve shirt. Clean flattering trim fit, luxurious wool fabric. You’ve never looked or felt better.

    available in green, tan, and blue
    you'll choose your color and size when the project is funded.
    * please make sure to read our note on color availability *

    Includes:
    • LONG-SLEEVE SHIRT
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 10 backers
    $
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    you'll choose color and size when the project is funded.
    * please make sure to read our note on color availability *

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    save even more when you order first!

    each item available in green, tan, and blue
    you'll choose color and size when the project is funded.
    * please make sure to read our note on color availability *

    Includes:
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    early bird WORK JACKET

    MSRP $195, save 40%

    save even more when you order first!

    This modern workwear inspired work jacket with is sure to become your favorite casual around-town jacket.

    available in green, tan, and blue
    you'll choose color and size when the project is funded.
    * please make sure to read our note on color availability *

    Includes:
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    early bird UNSTRUCTURED BLAZER

    MSRP $195, save 40%

    save even more when you order first!

    Spiffy up in a hurry with this classic unstructured blazer subtly informed by military wear. You’ll find design details that allow you to move freely yet you’ll look ready for any occasion. We’re not saying you’ll turn into James Bond once you slip it on, but you just may feel like you have.

    available in green, tan, and blue
    you'll choose color and size when the project is funded.
    * please make sure to read our note on color availability *

    Includes:
    • UNSTRUCTURED BLAZER
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  35. Reward no longer available

    Pledge $138 or more About $138

    early bird combo #3

    MSRP $230, save 40%

    save even more when you order first!

    each item available in green, tan, and blue
    you'll choose color and size when the project is funded.
    * please make sure to read our note on color availability *

    Includes:
    • CAMP HAT
    • WORK JACKET
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 10 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.