Project image
)}
$401
pledged of $25,000pledged of $25,000 goal
4
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, December 7 2016 2:31 PM UTC +00:00
Last updated December 7, 2016

Floating Comfort Pillow Web and Infomercial videoTest Launch

Help us bring the story of the new Floating Comfort pillow and its innovative sleep technology to the world by financing our video/web

Floating Comfort Pillow Web and Infomercial videoTest Launch

Help us bring the story of the new Floating Comfort pillow and its innovative sleep technology to the world by financing our video/web

$401
pledged of $25,000pledged of $25,000 goal
4
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, December 7 2016 2:31 PM UTC +00:00
Last updated December 7, 2016

About

Hello everyone,

Our project is a research project with the single most important goal of identifying the ‘early adopters’ for the New Floating Comfort Pillow and our waterbase technology.

We intend to conduct our research by testing the infomercial, which we are just now completing, on national cable and testing segments of the content of the infomercial through a web based test mostly on Facebook.

As we are a very small company, only 10 employees, the entire infomercial was funded by loans by myself and a few of my partners but mostly by a very high-interest loan given to us by a venture capital bank (13.5% interest rate).

Unfortunately for us the funds from the bank loan have been used in full to produce the infomercial but fortunately for us there is Kickstarter and with great hope and anticipation we are turning you, to the visionaries of Kickstarter family, to help us see this project through its successful completion.

The funds you confide in us to help us succeed in our project will be carefully invested first to analyse consumer preference research in a small national cable test with the primary goal of identifying what type of programs and viewers the ‘early adopters’ are responding too. For example we will test national cable networks like The Food Network versus National Geography Network and analyse not only results but consumer demographics like what type of viewers loved this pillow. We plan to spend about a little over 50% / $13,000 from the funds we raise on this initial test.

The balanced of the funds will be used on our web based research which includes completing the design of the Floating Comfort.com web site which uses the content created for the infomercial and this will cost approximately $3,000 and the remaining balance of $9,000 will be used to test through Facebook ads which groups of consumers will be the early adopters of the new Floating Comfort waterbase technology.

We hope the results of this research project will be the stepping stone for our small company to raise more money and to allow us not only to expand our research but also launch the company from a small health care company to a large consumer product company and we want to build this to a world class consumer product company like Nike and Apple. Everybody wears shoes and almost everybody uses a smart phone and for sure everybody around the world ‘sleeps zzzz’.

We truly believe that the research we are asking you to help us fund will be the start to something great. In any case when you see our infomercial on TV or on a Facebook ad you will be able to say with pride “hey I am part of that company’s success”.

And by the way we are offering great pillow rewards!!!!

In our hearts and in our minds we know the engineering of the waterbase pillow is the best possible engineering because water is not compressible so your pillow will never flatten out - but since water is a fluid, the water support not only conforms to the individual shape of the head and neck but the water layer reshapes itself every time you change sleeping position. If we are lucky enough to raise more money than our goal the extra funds will first be used to expand our test and even roll out a national campaign. After that we would like to use funds to invest in new fiber combing equipment to increase production of our CombedLoft fiber which is exclusive to the Floating Comfort Pillow.

Thank you for your support and sharing in the dream and speaking of dreams … we wish you sweet dreams on your new investment rewards. Sincerely, Maurice Bard and Team

Risks and challenges

Risk and Challenges

Our biggest risk lies in the fact that infomercials are both an ‘art’ and a ‘science’ and getting the right combination of both is not easy to do. We did however hire a big name infomercial company from Los Angeles to produce the infomercial and lessen the risk but they give no guarantee of success. However even if the initial test does not succeed as well as possible we plan on doing what is called ‘focus groups’ to see what the everyday consumer feels about the infomercial and then make adjustments based on that. All that takes money of course but we endeavor to keep going and raising funds and create an international success through the marketing steps outlined in our project.

The next biggest risk is the web site design that you are helping us fund….same thing… web site design is both art and science. Again we hired a professional company in California to help us through this process and we are almost done and ready to launch Floatingcomfort.com. The web design uses a lot of short videos that you see in the above video and we feel the risk is lessen because the content is strong and not gimmicky.

A third risk is the Facebook ad campaign…will consumers click onto our ads? Well using the infomercial content we are creating great GIF’s for our ads that we believe will attract the consumer and lead them to our webpage.

We do not feel there are risk associated with manufacturing however because we have great manufacturing relationships with all of our suppliers and we are confident we will be able to deliver all of the products on time and with the highest quality ever manufactured in a pillow.

Thank you for evaluating the potential risk in your investment.
Maurice Bard

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1

    Keep Me Updated

    You love the Floating Comfort pillow but just want to stay updated.

    Includes:
    • Project Updates
    • Virtual High Five
    Less
    Estimated delivery
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $5 or more About $5

    Serendipity Versus Luck!

    10 Page Essay: Serendipity vs Luck. The story of the creation of our waterbase technology up to the production of this infomercial... brutally honest and humourous look at the making of a consumer product.

    Less
    Estimated delivery
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $10 or more About $10

    Floating Comfort Sleep Tip Guide +Essay

    Get 2 copies of the Floating Comfort Sleep Tip Guide. Plus, a copy of Serendipity Versus Luck!
    MSRP - $ 10.00 +

    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $15 or more About $15

    Floating Comfort Quilted Pillow Cover

    Get a Quilted Floating Comfort pillow protector
    MSRP - $ 19.99

    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $25 or more About $25

    2 Floating Comfort Quilted Pillow Covers

    MSRP - $39.98

    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $50 or more About $50

    Floating Comfort Early Bird Special

    Get a Floating Comfort Pillow, a Floating Comfort Sleep Tip Guide
    Pillow MSRP - $99.99
    MSRP Sleep Tips - $5.00
    Total Value - $104.99

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $59 or more About $59

    Single Floating Comfort Pillow

    Get a single Floating Comfort pillow and a Floating Comfort Sleep Tip Guide.
    MSRP-Pillow - $99.99
    MSRP Sleep Tip -$5.00
    Total Value - $104.99

    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $69 or more About $69

    Single FC Pillow PLUS Pillow Protector

    Get a single Floating Comfort pillow, a Floating Comfort pillow protector, and a Floating Comfort Sleep Tip Guide
    Pillow MSRP - $ 99.99
    Pillow Protector MSRP - $19.99
    Sleep Tip Guide - $ 5.00
    Total Value - $ 124.98

    Less
    Estimated delivery
    Ships to Only certain countries
    1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $89 or more About $89

    Early Bird Twin Pack

    Get a Twin Pack of Floating Comfort pillows with 2 Sleep Tip Guides.
    MSRP 2 Pillows - $ 199.98
    MSRP 2 Sleep Tips - $ 10.00
    Total Value - $209.98

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $99 or more About $99

    Twin Pack FC PIllows w/ 2 Sleep Guides

    Get a Twin Pack of Floating Comfort pillows with 2 Sleep Tip Guides.
    MSRP 2 Pillows - $ 199.98
    MSRP 2 Sleep Tips - $ 10.00
    Total Value - $ 209.98

    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $119 or more About $119

    Twin Pack of FC Pillows Bundle

    Get a Twin Pack of Floating Comfort Pillows, 2 Quilted pillow protectors and 2 Sleep Tip Guides.
    MSRP 2 Pillows - $ 199.98
    MSRP 2 Pillow Protector - $39.98
    MSRP Sleep Tip Guide - $10.00
    Total Value - $249.96

    Less
    Estimated delivery
    Ships to Only certain countries
    2 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)