About this project
The Problem: Diets are Temporary Fixes that Rely on Willpower
According to the ten time #1 New York Times Bestselling author Dr. Mark Hyman, the average person gains 11 pounds for every diet they go on. And, a study in Dr. Brian Wansink’s Slim by Design finds that only 8% of diets last longer than 3 months.
WHY THEN do millions of people continue to follow whatever deprivation diet or quick fix is popular in the media? Why are people who have no sensitivity to gluten going gluten free? Why do we feel the need to completely cut food groups out of our diets in hopes of instant weight loss? Is that what “healthy” really means? Is that the message we want to teach kids from a young age? Are those the behaviors that will enable us to live long, happy, healthy and successful lives? Unfortunately not.
Our Solution: A Sustainable Approach to Health Based on Psychology of Eating Behavior and Cutting-Edge Nutritional Research
CUSP Three Six Five is the FIRST transformative and holistic health and wellness brand to promote rule-free lifelong nutrition. CUSP stands for concentrate, understand, supplement, portion.
- Concentrate on what your body is in the mood for
- Understand what food groups make up your craving (fruits, veggies, protein, or starch)
- Supplement with missing food groups (this usually involves adding additional fruits and veggies)
- Portion- listen to your body's hunger cues and as a general guideline follow the USDA's my plate method (about 1/2 of your plate fruits and veggies, 1/4 protein and 1/4 starch)
Rather than cutting out food groups or suggesting unreasonable rules, our innovative method guides users on a path to a healthy lifestyle.
CUSP Three Six Five is unlike any other health and wellness brand:
- No meticulous counting or tracking of everything you eat. No willpower necessary (because it doesn’t last... how many failed “diets” have you experienced in your life?)
- No forcing yourself to eat “healthy” meals that you don’t’ even like
- No one-size-fits-all approach. The same workout routine isn’t optimal for everyone.
- Your workouts are customized to your goals and what you actually enjoy (again eliminating the willpower of forcing yourself to the gym every morning)
Ready to completely transform your life?
The CUSP Method isn’t just a way to lose or maintain weight; it’s so much more. After discovering and implementing CUSP into my life, I felt healthier, stronger and most importantly happier than ever before. I sleep like a baby every night, my skin is the freshest it’s ever been, my energy levels and productivity are higher than I knew was possible, and as an added bonus I weigh 30 pounds less.
By backing our project, you can be one of the first people in the world to read The CUSP Method. My book will not be for sale until after our Kickstarter ends, so don’t miss out. For more info on the book, see my book site here.
And, by backing our project, you can help us create the “CUSP It” app, which will completely revolutionize health and fitness apps as we know them today.
All backers who pledge level 5 "CUSP Sponsor" or higher will also receive a set of 4 of our simple portions plates. These plates are an easy and fun way that you can focus on consuming healthy, balanced meals. Check out the photo below. All you have to do is fill your pineapple with fruits and or veggies and on one side of the pineapple add starch and on the other add protein. This creates a healthy balanced meal, no matter what foods you are eating.
Why We Need Your Help
CUSP Three Six Five is developing a completely personalized meal and workout app, different from anything currently on the market. However, in order to develop this incredible app, we need to be able to finance it.
The “CUSP It” app translates the teachings of The CUSP Method into an easy-to-use mobile application that helps users make educated nutrition and fitness choices no matter where they are.
(Because we might not always carry a book around with us, but we always have our cellphones). Innovative and unique features include:
- 100% personalized meals, snacks and desserts based on your taste preferences
- Complete freedom in choosing what you want to eat based on what you are in the mood for and how much time you available (we tell you the time it will take to make everything so you will never be in a crunch)
- Plan and create grocery lists for meals you want to make during the week so whenever you’re in the mood for something the ingredients are already in your kitchen (but this is not a meal prep app- because that ends up relying on willpower-see our blog post about this here)
- Search for meals that include specific perishable ingredients when they are close to going bad
- Nutritional recommendations (and the reason for each recommendation so you can understand and apply these in the future) based on what you have already eaten that day
- Thousands of meal options including only ingredients that you actually like
- Perfect for cooking at home or dining out
- No obsessive calorie counting, but a focus on eating balanced meals and snacks
- 100% customized workouts based on exercise preferences, age, goals, time you have available, and workouts you have already completed in the given week
- Fitness recommendations to make sure you are strengthening your whole body with a variety of workouts (cardio, body weight, weights) based on workouts you have already completed in the given week
- No forcing yourself to complete the same daily workout that everyone else does. If you love to spin, why do you force yourself to run? With CUSP It, you don’t have to!
About Our Creator
As a certified fitness nutrition coach and a (soon-to-be) graduate of Georgetown University, I am confident that The CUSP Method’s combination of the most recent nutritional science and psychology of human eating habits will result in a healthier, happier you.
The CUSP Method is based on biological facts about the impact of willpower on our body’s glucose supply.
According to a study published in Journal of Personality and Social Psychology, when exerting self-control, brain cells consume glucose faster than it can be replenished. Once our glucose supply is depleted, our thoughts and behavior are impaired. Therefore, continuing to exert willpower over time is extremely difficult, which is why with The CUSP Method you will never have to.
CUSP Three Six Five is so much more than a startup. It's a movement that needs to be spread to millions of people. It's time we stop promoting deprivation diets and quick fixes and for the first time promote rule-free lifelong nutrition.
Join The CUSP Movement today!
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Risks and challenges
Although all Kickstarter campaigns and startups involve risk, CUSP Three Six Five is prepared to overcome any challenges we face with a positive attitude. We will always keep our backers updated with progress and changes.Learn about accountability on Kickstarter
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