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Organize effortlessly with Urb. A wall mounted succulent planter and magnetic key rack.
Organize effortlessly with Urb. A wall mounted succulent planter and magnetic key rack.
Organize effortlessly with Urb. A wall mounted succulent planter and magnetic key rack.
252 backers pledged $16,540 to help bring this project to life.

About this project

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$16,540

252

 **Important Urb Updates**  

::STRETCH GOAL 1:: Mahogany available as finish selection at $10K

::STRETCH GOAL 2:: Cherry available as finish selection at $15k 

 

Organize Effortlessly!

Take control of your day! Tired of the stress and wasted time spent looking for your keys? Bring a sense of Zen into your home with Urb. Effortlessly hang your keys from the magnetic bottom with these modern, inspiring planters that look fashionable solo or equally appealing as a set.    

Solid wood construction is the heart and soul of our Urb collection. Like the wood itself, each item is one of a kind, with authentic grain patterns and natural beauty marks. For an added edge, you can include distinctive birch accents. Whether you have a specific color or configuration in mind, you can put your own spin on designs to create a piece as unique as you are.

We believe that by reimagining the most ordinary, everyday product in new ways, we can create treasured spaces to enhance your environment. Say goodbye to stress. Say goodbye to clutter. Say hello to Urb.

Hello Urb
Hello Urb

Meet the Urb Family

The Urb family comes in three sizes to fit your individual needs: 3", 8" and 12", and all Urbs are 3.5" deep. No matter the size, we needed a key rack to support the largest of key rings. We use incredibly strong  rare-earth magnets in every Urb. Each magnet has 18lbs of pull force and is embedded in  American hardwood.  

Rare Earth Magnets
Rare Earth Magnets

See the chart below for the specifics of each model

Urb Family
Urb Family

Ease of Use 

Installing an Urb is simple and uses screws to mount to the wall. The 8" and 12" Urbs have two keyhole slots in the back for simple mounting. The 3" Urb has a single Keyhole slot or can easily be mounted with mounting tape. This makes Lil' Urb easily mountable to just about any surface. 

Finish Options

All of the Urbs come in your choice of four finish options. You can choose from Solid Walnut, Walnut with a Birch stripe, Solid Oak or Oak with a Birch stripe. 

Four finish options
Four finish options

The Rewards

Lil' Urb

Express your unique individual style with Lil' Urb! While he is the smallest of the Urb family and measures at 3", he still packs a punch. The back mounting surface is at a 20 degree angle to slightly tilt the planter forward, making your succulent the center of focus. The sides are are also at an angle giving your Lil' Urb more of an artistic geometric shape. Lil' Urb is perfect by himself for small spaces and offices or looks great as part of a set. 

Lil' Urb
Lil' Urb

Urb 

Our lifestyles are constantly evolving. We're busier than ever, and we need items that will make our lives easier, more manageable, and why not add a little sophistication to our surroundings, too? Urb is 8" and allows for shelf space with three magnets embedded in the bottom. 

Urb
Urb

Big Urb

For the folks who want it all! Big Urb is a modern, heirloom quality magnetic key rack, shelf and a stunning planter.  Measuring in at 12" you'll have ample shelf space and with five embedded magnets Big Urb is perfect for those who need a little extra storage. 

Big Urb
Big Urb

What comes with my Urb?

Just add a plant! You'll know your plant when you see it. Whether it's the perfect succulent, cactus or air plant, as soon as you lay eyes on it... you'll know. There will be an instant connection and it will perfectly fit your personal sense of style! All that's left is to name it! We take care of everything else. Your Urb will ship with a stainless steel planting insert, screws, gravel, soil and topper. This way you'll get the same great look you see here! 

Materials Included
Materials Included

With your help...

We appreciate all backers to this project and are excited to create a handcrafted Urb for you!  It is time to spread great design and quality as far as we can, and we need your help. So if you like what you see, make it a reality and back the Urb today. The success of this project depends heavily on getting the word out. Show off your new Urb to family and friends with Facebook, Instagram, Twitter, SnapChat and Linkedin and tag @goodtothegrain with #HelloUrb.  Remember, every share counts. Thank you everyone!

FAQ's 

Why do we use American Hardwoods?

Like succulents, wood is another of nature’s greatest art forms as each grain pattern is a unique masterpiece of design, texture and splendor. It has a life of its own and each piece has a unique history that is communicated through its grain. Our products are meant to resonate on a very personal level with their owners, rather than having something mass produced from a large manufacturer.

How do they mount to the wall?

Installing an Urb is simple and uses screws to mount to the wall. The 8" and 12" Urbs have two keyhole slots in the back for simple mounting. The 3" Urb has a single Keyhole slot or can easily be mounted with mounting tape. This makes Lil' Urb easily mountable to just about any surface. 

Keyhole slots for mounting
Keyhole slots for mounting

 

Why Succulents?

Many of us have a thing for succulents. Honestly, we’re kinda obsessed. We don’t know what it is about them, but we think they're perfect. They’re so awesome and compact and beautiful and unlike every other plant on Earth, we can actually keep them alive... Win! 

Helpful tips for planting success

The primary concern with succulents and cactus is over watering. To help guard against this you will place 1/4" of small gravel in the bottom of the container to act as water reservoir, should you over water. Next, place some well draining soil made for cactus and succulents into your container along with your plant. You'll complete the process by finishing it off with the included topper. 

For all you plant killers out there (stand up and be proud, people, no more being ashamed!), you can use fake succulents!

Planting your succulent
Planting your succulent

 

Urbs are an excellent way to hang your dog leashes
Urbs are an excellent way to hang your dog leashes

 

Risks and challenges

A certain challenge will be estimating a timeline without first knowing how big of a response we will get from our Kickstarter. In order to maintain a timeline, regardless of response, we will be limiting reward backers at each level. Once the limit is met, we will open a new reward for that tier however, the ship date will be later. This ensures that the folks who pledged first, receive their rewards first.

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Questions about this project? Check out the FAQ

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  1. Select this reward

    Pledge $1 or more About $1.00

    Stay Connected

    We'll add you to the mailing list and you'll get all the updates and pre-release notices for ALL upcoming projects and products!

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    Pledge $20 or more About $20

    Early Bird Special

    EARLY BIRD SPECIAL – The amount you pledge will tell us which size Urb you would like.

    • Pledge $20 – Lil' Urb
    • Pledge $40 – Urb
    • Pledge $60 – Big Urb

    Urb in choice of four offered finishes:
    Solid Walnut
    Walnut with Birch Stripe
    Solid Oak
    Oak with Birch Stripe

    Survey will be sent to ask which finish you would like your Urb to be. Plant not included so you can find the perfect plant to match your style! Stainless steel insert for planting is included.

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    Pledge $25 or more About $25

    Lil' Urb

    Lil' Urb in choice of four offered finishes:
    Solid Walnut
    Walnut with Birch Stripe
    Solid Oak
    Oak with Birch Stripe

    Lil' Urb is 3" with a single magnet.

    Survey will be sent to ask which finish you would like your Lil' Urb to be. Plant not included so you can find the perfect plant to match your style! Stainless steel insert for planting is included.

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    Pledge $25 or more About $25

    Lil' Urb- July Shipping

    Lil' Urb in choice of four offered finishes:
    Solid Walnut
    Walnut with Birch Stripe
    Solid Oak
    Oak with Birch Stripe

    Lil' Urb is 3" with a single magnet.

    Survey will be sent to ask which finish you would like your Lil' Urb to be. Plant not included so you can find the perfect plant to match your style! Stainless steel insert for planting is included.

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    Pledge $25 or more About $25

    Lil' Urb- August Shipping

    Lil' Urb in choice of four offered finishes:
    Solid Walnut
    Walnut with Birch Stripe
    Solid Oak
    Oak with Birch Stripe

    Lil' Urb is 3" with a single magnet.

    Survey will be sent to ask which finish you would like your Lil' Urb to be. Plant not included so you can find the perfect plant to match your style! Stainless steel insert for planting is included.

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    Pledge $49 or more About $49

    Urb

    Choice of Urb in four offered finishes:
    Solid Walnut
    Walnut with Birch Stripe
    Solid Oak
    Oak with Birch Stripe

    Urb is 8" with 3 magnets.

    Survey will be sent to ask which finish you would like your Urb to be. Plant not included so you can find the perfect plant to match your style! Stainless steel insert for planting is included.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 25 backers
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  7. Select this reward

    Pledge $49 or more About $49

    Urb - July Shipping

    Choice of Urb in four offered finishes:
    Solid Walnut
    Walnut with Birch Stripe
    Solid Oak
    Oak with Birch Stripe

    Urb is 8" with 3 magnets.

    Survey will be sent to ask which finish you would like your Urb to be. Plant not included so you can find the perfect plant to match your style! Stainless steel insert for planting is included.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 24 backers
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  8. Select this reward

    Pledge $49 or more About $49

    Urb - August Shipping

    Choice of Urb in four offered finishes:
    Solid Walnut
    Walnut with Birch Stripe
    Solid Oak
    Oak with Birch Stripe

    Urb is 8" with 3 magnets.

    Survey will be sent to ask which finish you would like your Urb to be. Plant not included so you can find the perfect plant to match your style! Stainless steel insert for planting is included.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 15 backers
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  9. Select this reward

    Pledge $65 or more About $65

    Set of 3 Lil' Urbs

    Set of three Lil' Urbs in choice of four offered finishes:
    Solid Walnut
    Walnut with Birch Stripe
    Solid Oak
    Oak with Birch Stripe

    Lil' Urb is 3" with a single magnet.

    Survey will be sent to ask which finish you would like your Lil' Urbs to be. You can mix and Match your Urbs! Plants not included so you can find the perfect plants to match your style! Stainless steel insert for planting is included.

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  10. Select this reward

    Pledge $65 or more About $65

    Set of 3 Lil' Urbs - July Shipping

    Set of three Lil' Urbs in choice of four offered finishes:
    Solid Walnut
    Walnut with Birch Stripe
    Solid Oak
    Oak with Birch Stripe

    Lil' Urb is 3" with a single magnet.

    Survey will be sent to ask which finish you would like your Lil' Urbs to be. You can mix and Match your Urbs! Plants not included so you can find the perfect plants to match your style! Stainless steel insert for planting is included.

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  11. Reward no longer available

    Pledge $69 or more About $69

    Big Urb

    Big Urb in choice of four offered finishes:
    Solid Walnut
    Walnut with Birch Stripe
    Solid Oak
    Oak with Birch Stripe

    Big Urb is 12" with 5 magnets.

    Survey will be sent to ask which finish you would like your Big Urb to be. Plant not included so you can find the perfect plant to match your style! Stainless steel insert for planting is included.

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 25 backers
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  12. Reward no longer available

    Pledge $69 or more About $69

    Big Urb - July Shipping

    Big Urb in choice of four offered finishes:
    Solid Walnut
    Walnut with Birch Stripe
    Solid Oak
    Oak with Birch Stripe

    Big Urb is 12" with 5 magnets.

    Survey will be sent to ask which finish you would like your Big Urb to be. Plant not included so you can find the perfect plant to match your style! Stainless steel insert for planting is included.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 4 backers
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  13. Select this reward

    Pledge $69 or more About $69

    Big Urb - July Shipping

    Big Urb in choice of four offered finishes:
    Solid Walnut
    Walnut with Birch Stripe
    Solid Oak
    Oak with Birch Stripe

    Big Urb is 12" with 5 magnets.

    Survey will be sent to ask which finish you would like your Big Urb to be. Plant not included so you can find the perfect plant to match your style! Stainless steel insert for planting is included.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 24 backers
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  14. Select this reward

    Pledge $69 or more About $69

    Big Urb -August Shipping

    Big Urb in choice of four offered finishes:
    Solid Walnut
    Walnut with Birch Stripe
    Solid Oak
    Oak with Birch Stripe

    Big Urb is 12" with 5 magnets.

    Survey will be sent to ask which finish you would like your Big Urb to be. Plant not included so you can find the perfect plant to match your style! Stainless steel insert for planting is included.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
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  15. Select this reward

    Pledge $100 or more About $100

    Set of 5 Lil' Urbs

    Set of five Lil' Urbs in choice of four offered finishes:
    Solid Walnut
    Walnut with Birch Stripe
    Solid Oak
    Oak with Birch Stripe

    Lil' Urb is 3" with a single magnet.

    Survey will be sent to ask which finish you would like your Lil' Urbs to be. You can mix and Match your Urbs! Plants not included so you can find the perfect plants to match your style! Stainless steel insert for planting is included.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
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    Pledge $110 or more About $110

    Can't have just one?

    Pick up two Urbs in any size in any finish!

    Survey will be sent to you to ask which finish and size you would like your Urbs to be. Plants not included so you can find the perfect plants to match your style! Stainless steel insert for planting is included.

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 10 backers
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  17. Select this reward

    Pledge $110 or more About $110

    Can't have just one? - July Shipping

    Can't have just one?

    Pick up two Urbs in any size in any finish!

    Survey will be sent to you to ask which finish and size you would like your Urbs to be. Plants not included so you can find the perfect plants to match your style! Stainless steel insert for planting is included.

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    Ships to Anywhere in the world
    Limited 7 backers
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    Pledge $145 or more About $145

    Three for me!

    Can't have just one?

    Pick up three Urbs in any size in any finish!

    Survey will be sent to you to ask which finish and size you would like your Urbs to be. Plants not included so you can find the perfect plants to match your style! Stainless steel insert for planting is included.

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 5 backers
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  19. Select this reward

    Pledge $145 or more About $145

    Three for me! - August shipping

    Can't have just one?

    Pick up three Urbs in any size in any finish!

    Survey will be sent to you to ask which finish and size you would like your Urbs to be. Plants not included so you can find the perfect plants to match your style! Stainless steel insert for planting is included.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
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    Pledge $500 or more About $500

    The Designers Dozen- A Gift of Design

    Realtor in need of closing gifts? Searching for the perfect office gifts?Finishing your Christmas shopping early? Give the gift of great design! Your choice of 12 in any size and finish you'd like.

    Survey will be sent to you to ask which finish and size you would like your Urbs to be. Plants not included so you can find the perfect plants to match your style! Stainless steel insert for planting is included.

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    Ships to Anywhere in the world
    Limited 1 backer
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Funding period

- (28 days)