When I was a kid, I'd go out on my bike and ride for hours. I was with my friends, we were outside, we were moving: we felt free!
My name is Dan Webb, and I founded Anibikes to share with today's kids that sense of joy and freedom that I felt as a kid. How do we do it? By turning your kid's bike into a virtual pet.
Anibikes is a soft, foam animal head—a unicorn or a horse—that easily mounts to the handlebars of a kid's ride, whether that's a bike, trike, scooter or pogo stick.
If you're feeling creative, you can paint your unicorn or horse yourself using your own latex paints (or we'll send you a set of 8 colors, if you choose that reward level). Painting your own pet is fun; and our how-to video makes it even easier by walking you through each step.
For app-enabled kids, we offer an app-enabled pet (well, they don't use the app while they're riding!). We embed an optional accelerometer in the toy, to allow kids to earn “health points” for each minute they ride. The app makes the pet come to life (virtually, anyway): the way to care for a pet is to exercise it regularly, so the health points earned while riding keep their Anibike pet healthy, with a side benefit of keeping your kiddo healthy, too. The app syncs to the toy when kid and app are both back at your house, and it's a fun way to set goals to help them stay motivated to go for a ride at least a few times a week.
Because many apps and games are designed to be addictive, we limit the amount of time kids can spend in-app, to ensure they stay focused on what actually matters: being a kid, being outside, being active.
What’s in the Box:
- One virtual pet. Horse or unicorn; app-enabled or not. You choose!
- Mounting arms
- Mounting plate, 2 screws, 2 washers
- (Optional) Paint kit with 0.3oz of 8 colors (white, yellow, orange, red, blue, green, purple, black)
- Hours of fun
We need a large order (1,000+ units) to manufacture Anibikes at scale—this Kickstarter will allow us to do that. It will also fund our development of the app, to allow kids to accumulate ride minutes and keep their pet healthy. If we hit our stretch goal, we'll be able to build out one of the in-app adventures.
Our base models are a horse and a unicorn. You can get them with or without the accelerometer (they’re cute all by themselves!). The unicorn comes in white, pink, blue and purple; the horse comes in blue, brown, black and pink.
Feeling creative? Buy a "blank" pet and create your own, unique pet using your own paints or our paint-your-own paint kits and templates to help paint the tricky parts (eyes, cheek accents)
Because being outside and exercising is good for ALL kids, we’ve included an option to allow you to donate an Anibike pet to a child in central Texas through one of several Austin-based charities. Please note that per kickstarter rules, no money from our campaign can be shared with charity, so if you choose the reward tier to donate, you're paying for us to create an Anibike pet and to give it to a child in need by working through an existing charity.
We’ve also had 10 Austin-based artists help us create next-level heads. These are one-of-a-kind designs, which we’ll release throughout this Kickstarter. Check back regularly to because we'll release additional pets every few days, and once they are gone they are gone. Already sold: Kim Egnar, Briks Still available: Meg Brideau, KillahCaskOne, and Blue Dozen Collective #1 and #2 (by FISH and DEKO)
We believe in movement, and being outdoors.
We believe that the best toys blend virtual and in-real-life experiences.
We believe that well-rounded kids know how to use technology, and that they also need to know how not to be used by it.
We believe that humans are inherently creative, and need a variety of ways to express themselves.
We believe that it’s easy to help kids do better for themselves, by doing better for others
Risks and challenges
Product Risk: These toys are designed to be left on the bike, and thus sit outside. We use a UV protectant when we mold the toys, and they'll still fade over time.
Production Risk: We have a lot of experience making these toys ourselves, both in prototype and production models. We have identified a production company to use for 1000 units, and have experience (as a team) working with remote vendors. However, if this campaign hits stretch goals, we may need to identify new manufacturers and that could slow our delivery.
App Development Risk: We've scoped the work and created wireframes for an entry-level app and have a good sense of what it will take to produce it, but there can be development overruns and that would delay the release of the Anibike app.
- (34 days)