Greater Goods - Heirloom-Quality Cast Iron for Everyone
Cast iron used to be priced for everyone to afford—like the skillet that’s been in our family since the 1930’s, which originally cost $2. To get a pan like that today, you have to spend $100 or more. Together with the rest of our team at Greater Goods, we set out to make a 10” skillet that’s better than anything out there, at a price that is accessible to anyone.
By using a modern manufacturing process to replicate the design fundamentals that have made heritage cast iron stand the test of time, we’ve made an affordable heirloom-quality cast iron pan.
OUR SKILLET IN 60 SECONDS
Superior Cooking Surface
We knew our first challenge was to achieve the smoothness of a century-old, perfectly seasoned pan by machine etching and polishing the bottom and sidewalls of each skillet. We couldn’t find any other skillets at this price point with a smooth interior, and that was a deal-breaker; it’s a key part of making cast iron truly non-stick for the long haul.
Also, unlike other high-end pans, we machine the sidewalls and smooth out the transition between the bottom and sides so cornbreads and cobblers will release perfectly the first time. The flat bottom fits any cooktop or campfire, distributing heat evenly across your ingredients.
‘Tis the Season
The seasoning process is the second key step in making your pan non-stick out of the box, and for years to come—but many mass-market cast iron pans are treated with low-quality oil or even paint, for cost reasons. We don’t exactly want that in our food. Instead, we pre-season ours with layers of organic flaxseed oil that we import directly to the factory from Canada so we can be 100% sure of its quality. It’s the same stuff you’d use to cook with at home; we’re just giving you a little head start. When your pan arrives, just start making your favorite foods to strengthen the non-stick surface naturally over time.
Why Flaxseed Oil? Flaxseed oil is one of the only food-safe “drying oils”, which means it’s high in the fatty acids that create a durable seasoning layer. When heated, these molecules polymerize to create a hard surface that’s a natural and more long-lasting alternative to modern chemical non-stick coatings like Teflon. Most pans at this price point don’t use flaxseed oil because it’s more expensive—but we think it’s worth it! We import organic oil directly to our manufacturing partner so you’re only getting the best.
A Handle Made For Your Hand
Good cast iron is sturdy, and it needs a balanced handle that’s long enough for both control and comfort. Ours settles your hand naturally at the fulcrum of the pan, pushing up against the back of your palm for added leverage, with smooth sides to fit your grip.
The thinner connection points transfer less heat from the pan to your hand. We also created a custom fitted silicone cover that insulates your hand without adding bulk. And, the middle groove holds a utensil handy while you’re cooking.
The pour spouts on most pans just don’t work, plain and simple, so we went back to the drawing board. Ours are molded at the perfect angle to give you an even pour without dripping.
We also designed a lid made to complement our pan, with a stainless steel handle and drip rings that redistribute condensation more evenly to prevent soggy spots in your food.
The Dutch Oven measures 10", just like our first skillet—so your lid will fit both! It holds approximately 5 quarts, and like the skillet it's also seasoned with organic flaxseed oil, and has a milled cooking surface and sidewalls.
Our 10" Griddle has the same milled surface, 100% organic seasoning, and low-heat handle as our skillet, without the sidewalls so you can get a better angle on pancakes, the perfect sunny-side-up egg, and more.
Our 12" Skillet has the same smooth milled surface, 100% organic seasoning, and low-heat handle as our 10", but it's a bit bigger for all you hungry people out there!
One Hex Of A Scrubber
We made a flexible scrubber that's easier to hold by wrapping chain mail around a breathable silicone core with a proprietary hexagon structure. Traditional chain mail scrubbers are great for cleaning build-up off cast iron without stripping the seasoning, but they’re essentially metal washcloths that feel awkward to use.
About Us: Greater Goods has been successfully launching best-in-category products at major retailers like Amazon, Target, and Bed Bath & Beyond for 10 years, and together we’ve learned what it takes to get a quality product to market on time, without shortcuts. Our goal is to make great products the right way, and give a piece of the profits back to our charity partners. We’ve gotten good at giving you the best version of a thing for a fair price—and now we want to do that for cast iron.
Risks and challenges
Our team has been cooking with our prototypes for months now (that’s a lot of free pancakes for the office!) We’re confident in the design, and our manufacturing partner is ready to go—but we need your help to scale production. We’ve already invested in buying a new CNC machine and installing a flax seasoning station for the factory to create our prototypes; with your support, we can purchase a second CNC machine and fund a larger production run. By getting in on the ground floor, you’ll get our pan at the lowest price it will ever be. Help us make affordable heirloom-quality cast iron available to everyone!Learn about accountability on Kickstarter
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