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BEST ORGANIC JACKET EVER: a water+wind resistant vegan jacket made & designed in Italy without synthetic. Fit for urban & outdoor use. www.hydrojacket.it
BEST ORGANIC JACKET EVER: a water+wind resistant vegan jacket made & designed in Italy without synthetic. Fit for urban & outdoor use. www.hydrojacket.it
249 backers pledged £40,415 to help bring this project to life.
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100% Organic Cotton HYDRO JACKET: Naturally Water Resistant

£40,415

249

 The 100% Cotton Hydro Jacket Hoodie is:

Time for a change

Did you know? Greenpeace Germany asked two independent laboratories to test 14 rain jackets and trousers for a broad range of toxins. While there were many different brands, the results were broadly the same: every piece of clothing was found to contain perfluorooctanoic acid (PFOA) The hazardous PFOA as well as other substances within the Perflorinated Chemicals (PFC) group are used to make clothing stain and water-resistant. The price we pay is that PFOA is a persistent pollutant, which means that when the chemical is released into the environment – for example, via production processes – it does not break down. Once contained in food, air and drinking water, these chemicals end up in our bodies and the bodies of other organisms. Recent studies have linked them to reduced fertility and other immune disorders. These results sit in sharp contrast with the typical advertising of outdoor brands, and the image they portray about bringing you closer to nature (source greenpeace).

Starting the change. Let us share this Incredible STORY:

Everything started when Luca met a "crazy" entrepreneur who produces high quality fabrics near Lake of Como. This region is known for the best reputated textile mills supplying to high-end fashion brands worldwide. This guy in his sixties told an incredible story. Passionate about old fabrics he did research in the UK. His aim was to get more details about an old cotton fabric. He heard that it was used by the Royal Air Force in World War II. They produced water resistant suits and jackets for plummeted pilots which finally saved the lives of countless men.These clothes extended the survival time in the sea from a few minutes to almost half an hour. He found out that this special woven, longstaple fabric was higly water resistant due to a finely spun yarn, tightly woven. It was only used until the 1930s when it was finally priced out of the market and being overcome by the enthusiasm of newly developed synthetic yarns.

In short, this guy came back to Italy and started developing new techniques to manufacture this style of cotton fabric. The GOTS certified organic cotton we use consists of high staple fibres tightly woven then twisted more than the norm, and beaten 3 times to make it dense and tight. When the fabric comes in contact with water, it expands and stiffens, repelling water and other liquids; the fibres return to their original softness once dry. For this fabric we use 30% more yarn compared to traditional fabric. That's what's makes the jacket highly wind proof as well. For these reasons our fabric is a 100% natural fabric which in terms of natural breathability and protection has no competition. It Is top of the range.

Goal was reached: 100% water resistant cotton manufactured using a sustainable process. The Idea started from there.

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SUPERIOR COMFORT & DETAILS

We have developed 4 comfort details stemming from the Italian Sartorial Tradition and from our research into high performance products for luxury brands. We like the clothes we create and we want to make sure they last for a long time and continue to look good over time.

Both the fabrics and details are selected to ensure they are hard-wearing and long-lasting. Below are some of our trial products using different fabrics and tailoring details, such as Gray, Orange and Black Zips and Cuff closings.

OUR COLOURS

THE HYDRO JACKET IS AVAILABLE IN 3 COLOURS (and 2 more to be chosen as stretch goals)

AN UNISEX FIT

We'll get your SIZE & COLOUR selection after the funding period has closed. The N2R HYDRO JACKET is unisex, cool and designed using a modern Italian fit (similar to that offered by Ermenegildo Zegna) for all body types.

Grazia shown at the top is wearing an Extra small, not the small she normally wears. Rest assured though, we'll have a detailed sizing to which you can refer at that time to ensure superior comfort and the perfect fit.

MEASUREMENTS BOTH IN INCHES AND CENTIMETERS:

USE IT ! DURABILITY

Our Hydro Jacket it's perfect for multiple purposes from walking in the city to bike rides or on the golf course to hiking and travelling. Discover how the fit adapts to your activity and give us suggestions for best use.

....You can also wear the jacket when it's not raining (we did this for the last 12 months during our testing period). Those Jackets are made in the same workshops where luxury brand items are produced, and our team is trained to take care of every single detail including internal details. This is the Jacket that should easily last you 20 years and could be proudly pass to your children.

OUR REWARDS

OUR STRETCH GOALS

NEW ADD-ON from 1st JANUARY

ADD OUR HIGH QUALITY POLO for just 28£

Here an amazing Add-on available for all backers. With just 28£ you added to your pledge get a unique short sleeves GOTS certified Organic Polo (sizes and colors to be seen at na2rale.com) completly made in Italy. Availables for man and woman. Commercial value 70£.

PRODUCTION PLANNING

THANK YOU! GRAZIE

We hope you love - as we do - this project that combines Heritage, Sustainability and Style.

Thanks for reading and if you are coming to Italy please drop by and visit us. We would love to meet you and hear your story perhaps over a coffee (an italian expresso...)

Risks and challenges

As a niche market company, our main business is producing garments for third parties however, after having heard the story and seen the fabric we decided the time had come to produce something absolutely unique for ourself under own small label. In this way we have just experience in retail but we have strong knowledge from pattern to delivery.

We encourage backers to give us more suggestions, to improve the product and also to visit us in the North of Italy to see the jacket's development. Let us know!!

Technical Details about the Fabric:
The cotton is tightly woven using long staple fibres which are twisted more than the norm to make a dense, tight fabric. When the fabric comes in contact with water, it expands and stiffens, repelling water and other liquids; the fibres return to their original softness once dry. The weaving process uses 30% more yarn than in traditional fabric, making it highly wind proof as well.

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Support

  1. Select this reward

    Pledge £5 or more About US$ 7

    HELP US TO IGNITE PETROL FREE WATER RESISTANT COTTON FABRICS THROUGHOUT OUR LABEL : Contribute £5 Pounds (€6) = $8 and we'll send you our label and our undying gratitude! You can stitch over your "non original" N2R jacket :-)

    Estimated delivery: Apr 2014
    (Estimation in € and $ are on 9 dec13)

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    Pledge £22 or more About US$ 29

    WATER-RESISTANT ORGANIC COTTON POCKET: It's time to spend less but get more. Help us make our WATER PROOF pocket to fit your I PAD, TABLET or favorite BOOK or whatever you want !
    £22 Pounds (26€) = 35$

    Estimated delivery: End of May 2014
    (Estimation in € and $ are on 9 dec13)

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    Pledge £55 or more About US$ 71

    2 METERS (6,56FT) of our WATER-RESISTANT FABRICS: up to you to built your own staff and share pictures with us in our website (mandatory!). £55 Pounds (65€) = 89$ Estimated delivery: End of May 2014. (Estimation in € and $ are on 9 dec13)

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  4. Select this reward

    Pledge £149 or more About US$ 192

    YOUR VERY OWN HYDRO JACKET with hoodie in the colour and size of your choice. This Sustainable Jacket in organic cotton is naturally GUARANTEED to last you and water resistant ! All 100% Made in Italy.
    "Raise your hand and be part of a revolution".

    Delivery June.
    REWARDED at £149 (€178) or $244 versus a Retail Price of £299 (€359) or $499.

    (Estimation in € and $ are on 9 dec13)

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  5. Select this reward

    Pledge £149 or more About US$ 192

    YOUR VERY OWN HYDRO JACKET with hoodie in the colour and size of your choice. This Sustainable Jacket in organic cotton is naturally GUARANTEED to last you and water resistant ! All 100% Made in Italy. "Raise your hand and be part of a revolution".
    Delivery July.

    REWARDED at £149 (€178) or $244
    versus a Retail Price of £299 (€359) or $499.

    (Estimation in € and $ are on 9 dec13)

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    Limited 9 backers
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  6. Select this reward

    Pledge £149 or more About US$ 192

    YOUR VERY OWN HYDRO JACKET with hoodie in the colour and size of your choice. This Sustainable Jacket in organic cotton is naturally GUARANTEED to last you and water reistant All 100% Made in Italy.
    "Raise your hand and be part of a revolution".
    Delivery August.

    REWARDED at £149 (€178) or $244
    versus a Retail Price of £299 (€359) or $499.

    (Estimation in € and $ are on 9 dec13)

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    Limited 8 backers
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  7. Select this reward

    Pledge £167 or more About US$ 215

    YOUR VERY OWN HYDRO JACKET with hoodie in the colour and size of your choice + COTTON POCKET to put you I PAD, TABLET or BOOK. Our sustainable Jacket and the Hydro Pocket are in organic cotton and naturally GUARANTEED to last you and water resistant. All 100% Made in Italy. Delivery July.
    "Raise your hand and be part of a revolution".

    REWARDED at £167 (€199) or $273
    versus a Retail Price of £339 (€399) or $555.

    (Estimation in € and $ are on 9 dec13)

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  8. Select this reward

    Pledge £280 or more About US$ 360

    YOUR VERY OWN PAIR OF HYDRO JACKET with hoodie in the colour and size of your choice. The 2 Jackets you get are in organic cotton & naturally GUARANTEED to last you and water resistant. All 100% Made in Italy. Delivery July. "Raise your hand and be part of a revolution".

    REWARDED at £280 (€334) or $459
    versus a Retail Price of £598 (€798) or $998.

    (Estimation in € and $ are on 9 dec13)

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  9. Select this reward

    Pledge £390 or more About US$ 502

    YOUR VERY OWN COMPLETE COLLECTION OF HYDRO JACKET N2R _ TAKE THE WHOLE 3 COLOURS AVAILABLE WITH YOU (size of your choice) at an extra discount. This Sustainable Jacket in organic cotton is GUARANTEED to last you! "Raise your hands and Be part of a revolution" and a sustainable Fabric. All made 100% in Italy. Delivery August.

    GET AN EXTRA DISCOUNT

    REWARDED at £390 (€466) or $639 versus a total Retail Price of £897(€1071) or $1469.

    (Estimation in € and $ are on 9 dec13)

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  10. Select this reward

    Pledge £599 or more About US$ 770

    MINI RETAILER PACK _ YOUR COLLECTION OF HYDRO JACKETS _ TAKE THE 5 HYDRO JACKETS at the colours & sizes availables at an extra discount. This Sustainable Jacket in organic cotton is GUARANTEED to last you! "Raise your hands and Be part of a revolution" and a sustainable Fabric. All made 100% in Italy. Delivery July. GET AN EXTRA DISCOUNT REWARDED at £599 (€716) or 980$ (Estimation in € and $ are on 9 dec13).

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    Pledge £944 or more About US$ 1,214

    RETAILER PACK _ YOUR COLLECTION OF HYDRO JACKETS _ TAKE THE 8 HYDRO JACKETS at the colours & sizes availables at an extra discount. This Sustainable Jacket in organic cotton is GUARANTEED to last you! "Raise your hands and Be part of a revolution" and a sustainable Fabric. All made 100% in Italy. Delivery July. GET AN EXTRA DISCOUNT REWARDED at £944 (€1129) or 1545$ (Estimation in € and $ are on 9 dec13).

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  12. Select this reward

    Pledge £4,200 or more About US$ 5,398

    COME TO VISIT US IN ITALY AND ENJOY OUR HOSPITALITY. Be part of our team for 3 and a half days and see the development of the product itself. Your are invited to visit where this fabric is produced close to lake of Como followed by a visit to our Facilities in Torino. You will be taken to visit vineyards in the beautiful Region of Piedmont together with our family & friends. You'll enjoy 4 star hotel accommodation for 3 nights + dinners, pick up from and return to the airport , 2 ways trip to Italy economic class for 1 host + 5 JACKETS at your choice.
    This reward is valid for backers from Usa/Canada and EU. Dates to be defined together. ENJOY !!

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Funding period

- (29 days)