Thanks to you, we've met our goal!
Here's our S-t-r-e-t-c-h Goal!
WOW, we met our goal within the first 36 hours of our campaign! I want to thank everyone for signing up!
Just to keep the momentum rolling, here's a little incentive:
If we reach $10K or more, I will add a workout towel for free! If you are getting a rewards package that has a workout towel, you'll get a second one free!
So ask all your friends, family, and coworkers to help us make this happen....and THANKS AGAIN!!!
We were recently interviewed by the Indie Business Network:
We were recently featured by Forbes Magazine:
Welcome to core fitness gone RIGHT!!
First, let me thank your for visiting my Kickstarter page. Your support will be the impetus behind bringing my dreams to fruition.
Ab Monster CHARITY
Before we get started on the Ab Monster, lets talk about our charity. Ab Monster has teamed up with A World Fit For Kids! Our goal is to assist in educating our youth on healthy lifestyles, alternatives to junk food and sitting around.
Starting July 2014, for every Ab Monster sold, we will pledge $1 to A World Fit For Kids! Our challenge to you...match our $1 pledge.
Tons of people travel or have long commutes to and from work. The Ab Monster is a patented PORTABLE solution to flabby core muscles. The Ab Monster easily fits inside carry on luggage for convenient travel. You can use the Ab Monster in your hotel room, the office, even in a space as little as a 3.5x7 rectangle! Not to mention anywhere in your home. It's compact and light weight yet strong enough to hold up a 350 pound man. As little as 10 minutes a day can get anyone's waist back under control. Did I mention the chiseling effect it can have on fitness enthusiast.
With the consumer in mind, I've spent the past two and a half years dreaming, designing, patenting, and trademarking a portable abdominal exercise product. I've hired multiple mechanical engineers, and draftsmen to help bring it to reality. Recently, I hired a design consultant (RSB International, LLC) to help bring to the customer an aesthetically appealing, and safe product.
- all six abdominal muscles to include the inner and outer obliques!
How it WORKS
The Ab Monster has two levels of intensity. Designed exercises will be:
- Novice, from knees with feet up, using the device with your hands and arms to control motion
- Intermediate, from the plank or prone position, affixing the device to your knees and allowing your lower body to control the motion of the device.
Ultimately, the abdominal muscles will control movement with both levels of intensity.
Ab Monster is great for all your core muscles, but it specializes in cutting, shaping, and thinning the waist line. The Ab Monster has plenty of angle clearance to cut your obliques.
Become a MONSTER
Aesthetics meets SAFETY
The Ab Monster was designed with safety in mind. No sharp corners, or sharp edges. The Yoke is the backbone of the Ab Monster, it gives the unit strength and flexibility. Inside the ball, it has multiple double walled chambers for strength; enough strength to park an elephant on it!
View ports were designed to give the Ab Monster a unique look. During our weight testing it held 550lbs!!!
The first step in producing my product was to choose the right plastics. I needed a plastic that was durable, rigid, flexible, and strong enough to support 350 lbs. For the top shell and yoke we are using an all virgin ABS/PC plastic. This combination of plastics gives us the best rigidity without being brittle.The bottom shell is ABS recycled. I wanted to create something that has as little of an environmental footprint as possible. If I could get away with making the entire unit of recycled plastics, I would.Finally, the ball is made of a multi-chambered and double walled ABS plastic.
The second step was to find a manufacturer that would meet my needs for timeline and quality. I have secured a plastics manufacturing company in China to produce the Ab Monster. I have obtained a guarantee quality standard of under .05% per 100,000 units. The manufacturer has a Q.C. process in place to insure virtually no defective units will leave the factory.
From my production drawings, RSB International, LLC changed the aesthetics, created mold drawings, and forwarded those to manufacturer. The manufacturer will create the plastic injection molds from the drawings. Once the molds are complete, the manufacturer will send me 20 first run units to test. 15 of the units will be destroyed in order to perform safety/durability tests. Five of the 20 units will be sent to Jerny Rieves CSCS, PES, CES of Mindbody Unlimited. Ms. Rieves will design the workout routines, design a workout specific diet, and perform 90 day before and after studies with 15 subjects. For more on Ms. Rieves go to www.mindbodyunlimited.com.
The first production run of 5,000 units are to be made by 06/2014. The process to inject, cure, assemble, and package the unit is 30 days. The cure time is critical as plastics do shrink during the cooling process. Then we add another 30 days for shipping to the U.S.My goal is to have the units ready to to sell online by July, and in stores by the 2015 Christmas season.
Now, I need your support! Without your support and meeting my funded goal the Ab Monster is just another unfulfilled dream.
Thank you for your support!!
Risks and challenges
I realize creating and delivering a product is a complicated process and often comes with unexpected challenges. For this reason I have worked very hard to de-risk as much as I can before this Kickstarter campaign started.
The past 17months, I have been solidifying my relationship with the manufacturer and shoring up my relationships with the peripheral suppliers, such as my bearing supplier and packaging supplier. I have secured what I believe is reliable ocean transport and have requested and filled out all required shipping materials.
Throughout this entire process I will continue to update my backers by a series of communicated milestones, pictures, and a production timeline.
Some of the risks/challenges I face are: getting the manufacturer to produce/ship on time. To overcome the issue of production/shipping time, I plan to bump up my lead time by 45 days. This should ensure my receiving of the product on time to get out to my retailers.
Why am I seeking so little in funding when I want to manufacture 5,000 Ab Monsters in the first production run? I am so confident in the superior design of the Ab Monster and the life-changing results it can deliver that I am happy to absorb most of the financial risk to help bring the Ab Monster to market and help as many people as I can.
So really the only thing left to fund is the making of the exercise instruction videos, and that's where you come in.
- (30 days)