Pokemon Go Home is a free post-Brexit vote Pokemon hunt aimed at promoting community cohesion in Birmingham, UK. Many businesses have used lure micropayments in mobile AR game Pokemon GO to entice visitors, this event uses the same premise to encourage the general public to visit a variety of minority and culturally specific organisations, societies and places of worship in a single day.
We will work with twenty minority venues in central Birmingham with adjacent Pokestops, from mosques to Polish cultural centres to Ethiopian cafes. We will pay for a full day's worth of continuous lures at their venue to draw Pokemon towards the site, will help the organisations to create an open-door engagement offer for the day and will provide onsite volunteer staffing support at each venue.
50.4% of Birmingham's electorate voted to leave the EU in June, making it one of the closest municipalities in the country. At a truly divisive time in the country's political history, it can be tempting to see Birmingham as divided. Yet that is not the city many of us know, where diverse communities live and work in harmony and in an overwhelming spirit of solidarity and curiosity.
Pokemon Go Home is a light, simple project aimed at promoting cross-cultural communication and offering new cultural experiences for both participants and host venues.
The lead organiser is a creative events and performing arts producer specialising in the built environment and culturally responsive work. In 2013 he co-founded the Birmingham Architecture Festival and in 2015 he was Creative Associate for Birmingham Weekender, a cross-city festival celebrating the opening of the new New Street Station in Birmingham City Centre.
The event is scheduled for Saturday 10th September 2016, and will be presented in partnership with Still Walking Festival.
The funding will be used to pay for consecutive Pokemon GO lures from 10am-5pm at twenty venues in central Birmingham. It will also help fund design, printing and distribution of event programme and promotional artwork; event insurance; to pay the project team for their time in engaging and managing relationships with the organisations, administration, volunteer recruitment and photography on the day.
Reward artwork has been provided by the heroic Byng Inc, purveyors of contemporary illustrated goods based on the original drawings of Louise Byng. Celebrating pencil marks and vibrant colours, Byng Inc. is founded on an ethos of using simple materials to explore complex subjects. Their products are inspired by the city of Birmingham and its people, as well as looking more broadly at current affairs and popular culture, exploring the details others might miss. @ByngInc
Risks and challenges
Pokemon GO lure micropayment cost is increased: The budget contains a small contingency, but if the cost were to increase significantly then the project would be scaled accordingly.Learn about accountability on Kickstarter
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