2020 Vision Ultra High End 4k Action Camera Sports Cam project video thumbnail
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£1,968 pledged of £25,000 goal
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£1,968 pledged of £25,000 goal
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What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About this project

2020 Action Camera:

As with so many people around the world, I was looking for an action camera that provided exactly what I needed, not just a "one size fits all approach" but something special, something that would allow me to shoot ultra-high definition footage in real world applications where wind resistance puts huge pressure on the camera and in turn causes vibration of the footage.

I had purchased and used most of the action cameras on the market from the cheaper £100 units through to the "market leading" £700 ones and although some were nice quality, they all lacked at least one of the 5 vital ingredients:

  • Component Quality
  • Battery life 
  • Affordability 
  • Application 
  • Ease of Use
  • Quality App  

It is one thing to have an affordable action camera but if the footage is poor or the battery life is measured in minutes then its value is worthless, likewise it’s no good to have a quality camera the average user can't afford! 

I decided that it was time to design and develop a set of action cameras that fit a multitude of applications and that would give the highest quality results even in the most demanding of situations and more importantly, at a price that is affordable. 

This journey started 18 months ago in December 2015 with a trip to a convention in Las Vegas and my desire grew from there. I quickly confirmed that there are many variables to designing a stunning action camera which mainly surround the microprocessor, lens and battery. The costliest and in almost all cases, the vital component’s skimped on by the vast majority of action camera companies. 

Without a purpose built microprocessor you will never achieve fluid and faultless footage, likewise, without a quality lens you are left with results that are lacking in various departments and as for the battery, you need a quality power source in order to shoot footage continuously and without the constant worry of the battery running flat. 

The microprocessor gives the camera the ability to capture high frame rates of footage through to the ability to write the captured data to the memory card quick enough to stop a bottleneck of data which results in patchy video playback. 

We had an idea of what we wanted but we needed to understand exactly how to match key components and then fit them into a case that would match up with similar products on the market. We know that many people have large stocks of accessories that work with a multitude of action cameras so we had to make sure that we were compliant with existing fittings. After working with some leading camera developers and designers we started the project by utilising an existing camera case with the standard 6cmx4cmx3cm size so that we could try and achieve a camera that we could fit into a type of “industry standard”. This was actually a great start as it gave us a readymade prototype design, in turn saving us months of potential development and prototype designing enabling us to move directly onto the component list rather that spending the time on size development. The issues that did however prove very difficult along the design path were that we chose to utilize several new functions which included a touch screen rear section, a super-fast Wi-Fi system and a cooling area around the microprocessor which would allow the user the ability to shoot footage, swap batteries and/or memory cards when expired and then continue to shoot further footage without concern over the temperature of the camera. This may not seem like an issue faced by the average user but remember that our number one aim was to build a camera for the most extreme of conditions so each eventuality had to be reviewed during the design and process stage. We had various options for the micro and although the cost is prohibitive, we opted for the NTK processors because it allowed us several factors that we felt were vital for our final product. 

  • Fast processing power 
  • Capability to process and remove gyro shake 
  • Fast data transfer 
  • Excellent power for low light shooting 
  • Excellent power for slow motion shooting 
  • Excellent battery life 

Once the option of microprocessor was chosen we had to confirm the lens that we would be using for our cameras and although the options were varied, we quickly opted for the wide angle approach using both the 166 and 170 degree wide angle lens with 16mp capability. 

The battery proved quite a simple choice, Li-ion 3.7v low consumption, slow drain batteries were the only option, these assured us of meeting the demands of the microprocessor, the power needed to allow continuous data transfer and the slow depletion of charge allowing for extended shooting time.

Prototype Touch Screen
Prototype Touch Screen

 

Prototype WiFi Board
Prototype WiFi Board

 

Prototype Board for Case
Prototype Board for Case

 

Prototype Motherboard
Prototype Motherboard

 

Prototype Lens
Prototype Lens

 

Prototype Battery Case
Prototype Battery Case

 

Prototype Complete Working
Prototype Complete Working

Now for the big problem, we had all of the components needed to build our prototype camera but the cost per unit was a staggering £1243 for components alone. This sadly meant that in its current guise, we would never be able to manufacture the camera and sell it to our initial target market of the average action camera user. This left us with one option; we had to travel to the world’s leading electronics district, Shenzhen in China so in February 2017 we flew from the UK to China. 

Inge in SEG
Inge in SEG

We met with various suppliers and electronics manufacturers including the manufacturer of the microprocessors and lens and we sat down to discuss our project and what we were hoping to achieve. 

meeting in china
meeting in china

During this trip we were able to convince suppliers to provide us the parts needed to build our camera at a price that meant we are able to become competitive within the marketplace whilst supplying the highest quality end product. The only requirement that we needed on our part was the purchase a laser printer for the main boards of the camera and an assembly robot to fit the components of the camera onto the main board. With this secured we were ready to go into production of the camera and finally put our project into production. 

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With one trip we were able to not only acquire the equipment needed to build our cameras but also to secure a deal for the supply of the components at a price that meant our cameras can be made and sold at a price that was not only competitive but meant that we could charge a “middle of the road” price for a “top of the line” product. 

 Our current position is a world away from our starting point; we have so far achieved the following: 

  • Procurement of the entire internal assembly of 3 camera types 
  • Stock of components for 4000 cameras 
  • Our own ethos of high quality, smart action cameras 
  • 68 working demos of our action camera 
  • Product testing in 3 major extreme tests including Car high speed testing, Base Jumping and Parachuting 
  • Wi-Fi watch for camera integration 
  • A tooling company lined up for the case development (our Kickstarter project) 
  • A software company to complete the App

18 months after our initial idea of building our own extreme action camera and the first prototypes have been made and tested and the results are nothing short of stunning. 

Built AC2020
Built AC2020

We have not only managed to build an action camera that can shoot the highest quality high definition 4k footage but we have achieved it at less than half of the price of similar devices on the market and we couldn't be happier but this is where Kickstarter comes to our aid. We now have the ability to take these cameras into full production but the initial setup cost is the only thing we are lacking and so this story on Kickstarter begins. With your help we can start our business and provide the highest quality, action cameras and for your help, we are offering you a camera that will blow your mind. So far we have the design and stock components to build over 4000 cameras together with the microprocessor and lenses needed to make our dream a reality. With your help we can raise the funds needed for the outer casing which is vital to the project and which makes our camera design so different from others on the market place. We have the material needed to make a case that limits vibration when the camera is moving at high velocity which in turn results in the smoothest and most vivid footage but in order to mold these new cases we need the investment for the design and tooling which is required to mold the cases. With this new case our project will become complete and our dream to provide a world leading action cam will be complete. Your investment will enable us to have CAD drawings completed for a new housing and to have the molds made and the cases produced which will complete our project and allow us to start selling these amazing action cameras. With our project complete we will finally be able to provide an action cam that anyone can use and that allows you to take footage in Ultra HD like this:

 

 

2020Cam
2020Cam

 What we will use the KickStarter money for:

We will use the money raised by our Kickstarter project to secure the tooling to manufacture the case for our cameras which will enable them to be used in the most demanding and extreme conditions.

We have reviewed many materials for the case and have chosen the finest available to enable us to be securely confident that we will produce and provide the best mobile action camera available on the market today. Each material has been selected for its varying properties which when matched together will be nothing short of breathtaking.

For the outer case we have chosen Polyether ether ketone (PEEK), it is a colorless organic thermoplastic polymer in the polyaryletherketone (PAEK) family, used in the finest engineering applications.

PEEK is a semi crystalline thermoplastic with excellent mechanical and chemical resistance properties that are retained to high temperatures making it the ideal choice for the camera surround which allows the internal camera to be protected against even the wildest of extreme conditions so whether you are shooting footage whilst dropping from a plane at 20,000ft or if you are flying a drone over a volcano, our camera will be the perfect choice.

The inner seal and dampening cushions of the camera are made from high grade Polyurethanes which are often used in the manufacture of high-resilience foam seating, rigid foam insulation panels, microcellular foam seals and gaskets; this makes the ideal material to remove vibration from the footage during exhilarating experiences like base-jumping and racecar driving.

inner vibration seal
inner vibration seal

 

Inner vibration pads
Inner vibration pads

The buttons and springs of the case are made from Aircraft grade Aluminum and stainless, these were chosen for the lightweight properties and anti-corrosion properties. 

Stainless screws
Stainless screws

 

Aircraft grade aluminium buttons
Aircraft grade aluminium buttons

We have made our cameras waterproof through the use of the seals above and so the screws and buttons for the case cover must of course be waterproof.

We are also utilising a vibration seal on the lens cap, a world first in the Action camera market and we think vital if you want to lower the "blurring" effect when skydiving and when using in high wind instances.

seal ring lens
seal ring lens

As with the case, we will also be using the same grade materials for our car securing pads as these will offer incredibly strong wind resistance and ultra-strong grip to the vehicles body or glass through the suction cup.

messing with car mounts
messing with car mounts

 With the Kickstarter funds we will have the tooling made and the first batch of cases completed, ready for early distribution in July 2017. 

Risks and challenges

The main challenge of our project is the tooling needed to complete volume production. At the moment we have the ability to produce the cameras within the price budget we have set but we would have to use standard type cases to house the cameras and this would mean the loss of some valuable functions like gyro correction, stability under extreme wind conditions, wide angle footage etc.
In order to achieve our goal of the most usable action camera on the market we need to raise the money to manufacture our own tooling to injection mold our own camera case that allows both wide angle footage as well as being strong enough to withstand air speeds in excess of 300mph for the most extreme of conditions.
Design and tooling will cost £19,800 and the remainder of the money we are raising will be used to make a production run of the initial 4000 camera cases and finalise new functions on our App which will be in the Android and Apple stores. We will then invest further as business expands to add more functions to the App based on customer feedback and personalised requirements.

We plan to ship all cameras to investors in July of 2017. Here is a breakdown of our schedule given the backing of kickstarter.

Day 1 - Kickstarter funding secured.

Day 2 - Instructions given to tooling manufacturer to release designs for the outer case.

Day 9 - Acceptance of chosen design from those submitted.

Day 10 - 50% deposit paid to tooling company for the machining of the injection moulding machine.

Day 14 - Initial batch of cases run for sample testing.

Day 14-18 Time to evaluate the samples and to alter tooling if needed.

Day 21 - Sign off on tooling.

Day 22 - Initial production run of 4000 production ready 2020 Action Camera Cases.

Day 23 - Collection of cases.

Day 24-28 Build of initial 4000 2020 Action Cameras.

Day 29 - Ready to ship to backers.

During the initial 22 days, we will be building the first order of cameras together with testing them and placing them in the correct batch order ready for the case arrivals and immediate dispatch to backers.

We have pre-prepared staff ready for building to commence given the kickstarter backing success.

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Support this project

  1. Select this reward

    Pledge £5 or more About $6

    Pledge £5 or more

    A Big Virtual High Five!

    A deep heartfelt thank you for supporting innovation

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    Pledge £8 or more About $10

    Spare Battery

    Since launching the campaign we have received several messages regarding spare batteries.
    The batteries are dependant on model and come in 900mA and 1000mA. This pledge will allow you to purchase a spare battery at a manufacture cost of only £8. Retail for these will be £14.99

    Please only pledge to purchase batteries if you are pledging for a camera and the battery will be added within the packaging of the camera at no extra postage charge.

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    Pledge £95 or more About $122

    Early Bird Rugged Sports Action Cam

    For a pledge of £95 (Retail £199) we will send you our amazing action camera designed to be used in harsh environments making it ideal for kids, skateboarders, BMX riders or anyone needing a high quality camera in an environment where it will be knocked and hit. It will come in a rugged case making it perfect for being attached to a bike or if used in conditions where it could be dropped, thrown or generally abused.
    The idea of this edition to our cameras is to have an affordable camera that:
    1) Parents can buy for their children without the usual concerns over the high cost or repair or replacement if they don't treat it with extreme care.
    2) Can be purchased by anyone wanting a camera for extreme conditions where the camera may be subject to abuse or knocks.
    3) In high wind conditions like on the side of a car, a helmet during skydiving or for close action underwater footage.

    It comes with all of our usual features like slo-motion, WiFi, wide angle lens and utilises the NTK96655 microprocessor and is waterproof too 30m.
    Included in the pack is a full fitting kit for attaching too your bike, helmet and all existing action camera fittings.

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  4. Select this reward

    Pledge £110 or more About $141

    Rugged Sports Action Cam

    For a pledge of £110 (Retail £199) we will send you our amazing action camera designed to be used in harsh environments making it ideal for kids, skateboarders, BMX riders or anyone needing a high quality camera in an environment where it will be knocked and hit. It will come in a rugged case making it perfect for being attached to a bike or if used in conditions where it could be dropped, thrown or generally abused.
    The idea of this edition to our cameras is to have an affordable camera that:
    1) Parents can buy for their children without the usual concerns over the high cost or repair or replacement if they don't treat it with extreme care.
    2) Can be purchased by anyone wanting a camera for extreme conditions where the camera may be subject to abuse or knocks.
    3) In high wind conditions like on the side of a car, a helmet during skydiving or for close action underwater footage.

    It comes with all of our usual features like slo-motion, WiFi, wide angle lens and utilises the NTK96655 microprocessor and is waterproof too 30m.
    Included in the pack is a full fitting kit for attaching too your bike, helmet and all existing action camera fittings.

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    Pledge £155 or more About $199

    Early Bird 4k Car/Racing Cam

    For a pledge of £155 (Retail £299) we will supply you with one of our purpose developed car action cameras ideal for high speed footage and wind tested with Gyro-Anti-Shake stability control. We realised that no purpose built camera is designed for this purpose so we knew we had to develop one. If you are after clear, precise, visionary perfect footage from a camera on the side of your car then this is for you. Of course you can use it for all sports applications with amazing results but this really is for when you are pushing the limits. Using the worlds finest NTK96660 microprocessor this offers fluid, remarkable footage and data transfer to your memory card and comes with a sports fitting kit.

    Included in the pack is a full fitting kit for attaching too your bike, helmet and all existing action camera fittings.

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  6. Select this reward

    Pledge £165 or more About $212

    4k Car/Racing Cam

    For a pledge of £165 (Retail £299) we will supply you with one of our purpose developed car action cameras ideal for high speed footage and wind tested with Gyro-Anti-Shake stability control. We realised that no purpose built camera is designed for this purpose so we knew we had to develop one. If you are after clear, precise, visionary perfect footage from a camera on the side of your car then this is for you. Of course you can use it for all sports applications with amazing results but this really is for when you are pushing the limits. Using the worlds finest NTK96660 microprocessor this offers fluid, remarkable footage and data transfer to your memory card and comes with a sports fitting kit.

    Included in the pack is a full fitting kit for attaching too your bike, helmet and all existing action camera fittings.

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    Pledge £199 or more About $255

    Early Bird Ultra High End 4k Action Cam

    For a pledge of £199 we will supply you with one of our ultra high quality action cameras, hand made using the world leading NTK96660 microprocessor and sporting 4k video, slow motion settings, 16 megapixel photography, touch screen, remote control and external microphone.
    This is not your average action camera and far exceeds similar type cameras that cost around £600. Our aim is to provide market leading hand built action cameras that are affordable for all.
    Your camera will come with an accessory kit allowing you to fit your camera in a multitude of applications and with our App you can use a huge variety of settings and controls to make your footage something you could only dream about.

    Included in the pack is a full fitting kit for attaching too your bike, helmet and all existing action camera fittings.

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  8. Select this reward

    Pledge £209 or more About $268

    Ultra High End 4k Action Cam

    For a pledge of £209 we will supply you with one of our ultra high quality action cameras, hand made using the world leading NTK96660 microprocessor and sporting 4k video, slow motion option, 16 megapixel photography, touch screen, remote control and external microphone.
    This is not your average action camera and far exceeds similar type cameras that cost around £600. Our aim is to provide market leading hand built action cameras that are affordable for all.
    Your camera will come with an accessory kit allowing you to fit your camera in a multitude of applications and with our App you can use a huge variety of settings and controls to make your footage something you could only dream about.

    Included in the pack is a full fitting kit for attaching too your bike, helmet and all existing action camera fittings.

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    Ships to Anywhere in the world
    2 backers
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  9. Select this reward

    Pledge £700 or more About $898

    Early Bird 4k Family Pack

    For a pledge of £700 and designed for groups, clubs or families, we will supply you with four (4) of our ultra high quality action cameras, hand made using the world leading NTK96660 microprocessor and sporting 4k video, slow motion option, 16 megapixel photography, touch screen, remote control and external microphone.
    This is not your average action camera and far exceeds similar type cameras that cost around £600. Our aim is to provide market leading hand built action cameras that are affordable for all.
    Your camera will come with an accessory kit allowing you to fit your camera in a multitude of applications and with our App you can use a huge variety of settings and controls to make your footage something you could only dream about.

    Included in the pack is a full fitting kit for attaching too your bike, helmet and all existing action camera fittings.

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Funding period

- (30 days)