The Monterey Jazz Festival is a major American cultural event that has fostered, produced, and presented the world’s greatest jazz artists over the last 60 years, and represents a powerful chapter in American art.
The 60th anniversary documentary project, led by filmmaker Fred Tio, and in partnership with California State University Monterey Bay, will produce a series of short videos that provide a snapshot of the Monterey Jazz Festival and its 60 year legacy. Specifically, this project will explore the social justice message inherent in jazz and the impact of jazz on individuals, and society at large.
More about Fred: Fred has an expertise in art direction and graphic design and an equal passion for jazz. He has served on the Kuumbwa Jazz Board of Trustees since 2014. Born in Havana, Cuba, Tio and his family caught one of the last Freedom Flights out of Cuba in 1965 and settled in Los Angeles. Art and music figured prominently in his early childhood. Fred studied graphic arts and marketing during his college years, and graduated from the Art Center College of Design in Pasadena. After six years at Warner Brothers working on promotional campaigns for major films, such as The Lost Boys and Batman, he spent fifteen years at Walt Disney Studios where he developed all of the campaigns from Beauty and the Beast through Pixar’s Cars before leaving to start his own advertising agency. Fred and his team will be leading the 60th anniversary film project for the Monterey Jazz Festival.
The goal of this project is to enhance understanding of jazz as an integral part of American culture and music heritage, with particular emphasis on broadening access and attracting youth to this home-grown art form. The stories that are told through interviews with artists, audience members and student musicians, will address how they found their way to jazz and who influenced them in this journey. Experts will provide analysis on archival audio and visual footage held at the Stanford University Archive of Recorded Sound, including the history and the multigenerational impact, thereby compiling a comprehensive depiction of West Coast jazz and its influence.
Video is the natural medium for presenting these stories of impact: the Monterey Jazz Festival is about live performance and the interaction of the artists, the music, and the audience. We want to share the experience in a way that is true to the experience of enjoying live music.
Risks and challenges
Challenges include finding the full funding for this project. $10,000 will get us going, but will not fund the full vision intended in the project. Initial funds to start the work on this project were provided by Cal Humanities, and initial filming was led by Director Fred Tio, with support from California State University Monterey Bay.Learn about accountability on Kickstarter
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